The book deals with the important shift that has been heralded in
cognitive linguistics from mere universal matters to cultural and
situational variation. The discussions examine cognitive and
cultural linguistics' theories in relation to the following areas
of research: (i) metaphorical conceptualization; (ii) the influence
of culture on metaphor, metonymy and conceptual blends; (iii) the
impact of culture and cognition on metaphorical lexis; (iv) the
interface of pragmatics and cognition when metaphor is studied in
situ, that is, in face-to-face as well as in virtual multimodal
interaction; (v) the application of insights from metaphorical
conceptualizations to language teaching, and (vi) recent methods
for revealing (inter)cultural metaphorical conceptualizations
(corpus-based approaches, gesture studies, etc.). The book brings
together cognitive, functional, and (inter)cultural approaches.
General
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