- Written in a highly accessible manner for those new to user experience research, it guides students through the entire process of designing a study, including explaining multiple qualitative methods that are popular within the tech industry. - Helps both students and instructors trained in traditional research methods to better understand qualitative UX methods by offering frequent parallels between traditional academic research methods and UX methods. - Aligns UX research with other career paths within Media and Communication Studies to demonstrate its relevance, increase its teachability, and help open up additional career paths for graduates in these disciplines.

- Written in a highly accessible manner for those new to user experience research, it guides students through the entire process of designing a study, including explaining multiple qualitative methods that are popular within the tech industry. - Helps both students and instructors trained in traditional research methods to better understand qualitative UX methods by offering frequent parallels between traditional academic research methods and UX methods. - Aligns UX research with other career paths within Media and Communication Studies to demonstrate its relevance, increase its teachability, and help open up additional career paths for graduates in these disciplines.