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Anthropology is a science specialized in the study of the past and
present of societies, especially the study of humans and human
behaviour. The disciplines of anthropology and consumer research
have long been separated; however, it is now believed that joining
them will lead to a more profound knowledge and understanding of
consumer behaviours and will lead to further understanding and
predictions for the future. Anthropological Approaches to
Understanding Consumption Patterns and Consumer Behavior is a
cutting-edge research publication that examines an anthropological
approach to the study of the consumer and as a key role to the
development of societies. The book also provides a range of
marketing possibilities that can be developed from this approach
such as understanding the evolution of consumer behaviour,
delivering truly personalized customer experiences, and potentially
creating new products, brands, and services. Featuring a wide range
of topics such as artificial intelligence, food consumption, and
neuromarketing, this book is ideal for marketers, advertisers,
brand managers, consumer behaviour analysts, managing directors,
consumer psychologists, academicians, social anthropologists,
entrepreneurs, researchers, and students.
Anthropology is a science specialized in the study of the past and
present of societies, especially the study of humans and human
behavior. The disciplines of anthropology and consumer research
have long been separated; however, it is now believed that joining
them will lead to a more profound knowledge and understanding of
consumer behaviors and will lead to further understanding and
predictions for the future. Anthropological Approaches to
Understanding Consumption Patterns and Consumer Behavior is a
cutting-edge research publication that examines an anthropological
approach to the study of the consumer and as a key role to the
development of societies. The book also provides a range of
marketing possibilities that can be developed from this approach
such as understanding the evolution of consumer behavior,
delivering truly personalized customer experiences, and potentially
creating new products, brands, and services. Featuring a wide range
of topics such as artificial intelligence, food consumption, and
neuromarketing, this book is ideal for marketers, advertisers,
brand managers, consumer behavior analysts, managing directors,
consumer psychologists, academicians, social anthropologists,
entrepreneurs, researchers, and students.
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