Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior (Hardcover)

Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behaviour. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviours and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behaviour, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behaviour analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.

General

Imprint:	Business Science Reference
Country of origin:	United States
Release date:	April 2020
First published:	2020
Editors:	Valentina Chkoniya • Ana Oliveira Madsen • Paata Bukhrashvili
Dimensions:	279 x 216 x 32mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	546
ISBN-13:	978-1-79983-115-0
Categories:	Books > Social sciences > Sociology, social studies > Anthropology > Social & cultural anthropology > General
LSN:	1-79983-115-9
Barcode:	9781799831150

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