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This book presents multidimensional socio-economic transformations
taking place in the post-socialist cities located in selected
countries of the Central European region. The analysis includes
case studies from the Eastern part of Germany (Chemnitz, Leipzig),
Poland (Łódź, Kielce, Katowice conurbation, and peripheral urban
centres from Eastern Poland), Slovakia (Bratislava, Nitra), the
Czech Republic (Olomouc, Brno), and from Hungary (Pécs). The
analysed urban areas have undergone far-reaching political and
socio-economic changes in the last 30 years. These changes began
with the collapse of communism and the centrally planned economy
system in the region of Central Europe. The beginning of this
period, often referred to as post-socialist transformation, dates
back to 1989. The consequence of the aforementioned political
processes was the multifaceted socio-economic and demographic
changes that significantly affected urban areas in Central Europe.
This book presents an attempt to summarize the main long-term
processes of changes taking place in these urban areas and to
identify contemporary and future trends in their socio-economic
development. The book will be valuable to undergraduate and
postgraduate students in human geography, urban studies, economy,
and city marketing, especially with an interest in Central Europe.
This book explores the fascinating phenomenon of place event
marketing in the Asia Pacific region. It examines procedures in the
promotion and branding of places that use events to shape their
identities. It considers how events are used in forming a branded
image of a place and disseminate information about it. This
innovative book offers theoretical insights of the opportunities
and challenges related to place event marketing. With contributions
from leading thinkers in the field, chapters also draw on empirical
examples to showcase a variety of events across the Asia Pacific,
such as MICE, sporting events, festivals, and religious and
cultural celebrations. The book explores the importance of such
events for the socio-economic development of urban regions. Today,
the Asia Pacific is one of the world's fastest developing regions
and its rising economic power is accompanied by the growing
importance of the tourism and event sector. The book is a unique
study relating to a very exceptional region of the world. The role
of events in tourism development and the rise of the region’s
soft power is presented through carefully selected examples of
cities from different countries. The book concludes with commentary
on the future directions for research in this area. Written in an
accessible style, this book will be of great interest to students,
scholars, and practitioners working in events studies, urban
studies, tourism, place branding and promotion, business and
management studies, geography, sociology, and sport and leisure
studies.
This book presents multidimensional socio-economic transformations
taking place in the post-socialist cities located in selected
countries of the Central European region. The analysis includes
case studies from the Eastern part of Germany (Chemnitz, Leipzig),
Poland (Lodz, Kielce, Katowice conurbation, and peripheral urban
centres from Eastern Poland), Slovakia (Bratislava, Nitra), the
Czech Republic (Olomouc, Brno), and from Hungary (Pecs). The
analysed urban areas have undergone far-reaching political and
socio-economic changes in the last 30 years. These changes began
with the collapse of communism and the centrally planned economy
system in the region of Central Europe. The beginning of this
period, often referred to as post-socialist transformation, dates
back to 1989. The consequence of the aforementioned political
processes was the multifaceted socio-economic and demographic
changes that significantly affected urban areas in Central Europe.
This book presents an attempt to summarize the main long-term
processes of changes taking place in these urban areas and to
identify contemporary and future trends in their socio-economic
development. The book will be valuable to undergraduate and
postgraduate students in human geography, urban studies, economy,
and city marketing, especially with an interest in Central Europe.
This book explores the fascinating phenomenon of place event
marketing in the Asia Pacific region. It examines procedures in the
promotion and branding of places that use events to shape their
identities. It considers how events are used in forming a branded
image of a place and disseminate information about it. This
innovative book offers theoretical insights of the opportunities
and challenges related to place event marketing. With contributions
from leading thinkers in the field, chapters also draw on empirical
examples to showcase a variety of events across the Asia Pacific,
such as MICE, sporting events, festivals, and religious and
cultural celebrations. The book explores the importance of such
events for the socio-economic development of urban regions. Today,
the Asia Pacific is one of the world's fastest developing regions
and its rising economic power is accompanied by the growing
importance of the tourism and event sector. The book is a unique
study relating to a very exceptional region of the world. The role
of events in tourism development and the rise of the region's soft
power is presented through carefully selected examples of cities
from different countries. The book concludes with commentary on the
future directions for research in this area. Written in an
accessible style, this book will be of great interest to students,
scholars, and practitioners working in events studies, urban
studies, tourism, place branding and promotion, business and
management studies, geography, sociology, and sport and leisure
studies.
Urban Events, Place Branding and Promotion explores the phenomenon
of place event marketing, examining the ways in which events are
used to brand and disseminate information about a place. It
provides a novel contribution to the literature, capturing the
growing interest in place promotion, and offers in-depth insights
on the role of events. With a focus on urban locations, this book
defines the scope and concept of place event marketing. It
demonstrates that different kinds of events, for leisure and
business, can be used to successfully develop, promote and brand
different types of places. Individual chapters written by a variety
of leading academics explore how various public and
non-governmental institutions that deal with promotion and
marketing communications of places can implement event marketing
activities and how such institutions organize, co-organize and
sponsor different events. The effects of event marketing activities
on urban place promotion and branding are thoroughly explored
through a variety of international empirical case studies. This
will be of great interest to upper-level students and researchers
in events marketing and management, tourism and the broader field
of urban geography. The concluding chapter also proposes future
research directions.
Urban Events, Place Branding and Promotion explores the phenomenon
of place event marketing, examining the ways in which events are
used to brand and disseminate information about a place. It
provides a novel contribution to the literature, capturing the
growing interest in place promotion, and offers in-depth insights
on the role of events. With a focus on urban locations, this book
defines the scope and concept of place event marketing. It
demonstrates that different kinds of events, for leisure and
business, can be used to successfully develop, promote and brand
different types of places. Individual chapters written by a variety
of leading academics explore how various public and
non-governmental institutions that deal with promotion and
marketing communications of places can implement event marketing
activities and how such institutions organize, co-organize and
sponsor different events. The effects of event marketing activities
on urban place promotion and branding are thoroughly explored
through a variety of international empirical case studies. This
will be of great interest to upper-level students and researchers
in events marketing and management, tourism and the broader field
of urban geography. The concluding chapter also proposes future
research directions.
This book explores theoretical concepts of strategic promotion and
place branding in cities. It outlines the issues associated with
strategic management of urban territories and highlights various
types of development strategies that seek to encourage
socio-economic development, growth and city branding, particularly
within the tourism industry. It examines the rules and methods for
analysing the current branding of a city and how new branding and
promotion strategies are created. Through a range of international
examples the book considers the missions, aims and implementation
of branding strategies and the importance of monitoring and
controlling procedures. The first part of the book provides
theoretical context, followed by a detailed exploration of the
promotional and branding strategy prepared for the city of Tomaszow
Mazowiecki in Poland. This book provides the reader with
theoretical and practical insights on city branding and will appeal
to scholars and students in urban studies, geography, tourism,
management and economics.
This book explores theoretical concepts of strategic promotion and
place branding in cities. It outlines the issues associated with
strategic management of urban territories and highlights various
types of development strategies that seek to encourage
socio-economic development, growth and city branding, particularly
within the tourism industry. It examines the rules and methods for
analysing the current branding of a city and how new branding and
promotion strategies are created. Through a range of international
examples the book considers the missions, aims and implementation
of branding strategies and the importance of monitoring and
controlling procedures. The first part of the book provides
theoretical context, followed by a detailed exploration of the
promotional and branding strategy prepared for the city of Tomaszow
Mazowiecki in Poland. This book provides the reader with
theoretical and practical insights on city branding and will appeal
to scholars and students in urban studies, geography, tourism,
management and economics.
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