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Books > Earth & environment > Geography > Human geography
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City Branding and Promotion - The Strategic Approach (Paperback)
Loot Price: R1,349
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City Branding and Promotion - The Strategic Approach (Paperback)
Series: Routledge Contemporary Perspectives on Urban Growth, Innovation and Change
Expected to ship within 10 - 15 working days
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This book explores theoretical concepts of strategic promotion and
place branding in cities. It outlines the issues associated with
strategic management of urban territories and highlights various
types of development strategies that seek to encourage
socio-economic development, growth and city branding, particularly
within the tourism industry. It examines the rules and methods for
analysing the current branding of a city and how new branding and
promotion strategies are created. Through a range of international
examples the book considers the missions, aims and implementation
of branding strategies and the importance of monitoring and
controlling procedures. The first part of the book provides
theoretical context, followed by a detailed exploration of the
promotional and branding strategy prepared for the city of Tomaszow
Mazowiecki in Poland. This book provides the reader with
theoretical and practical insights on city branding and will appeal
to scholars and students in urban studies, geography, tourism,
management and economics.
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