City Branding and Promotion - The Strategic Approach (Paperback)

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszow Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Contemporary Perspectives on Urban Growth, Innovation and Change
Release date:	December 2020
First published:	2019
Authors:	Waldemar Cudny
Dimensions:	234 x 156 x 18mm (L x W x T)
Format:	Paperback
Pages:	186
ISBN-13:	978-0-367-73019-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Earth & environment > Geography > Human geography > General
LSN:	0-367-73019-7
Barcode:	9780367730192

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