Multinational media companies increasingly look to China as a highly important market for the future, but with what degree of confidence should they do so? Media in China is about a new kind of revolution in China - a revolution in which rapidly commercializing media industries confront slow-changing power relations between political, social and economic spheres. This interdisciplinary collection draws on the expertise of industry professionals, academic experts and cultural critics. It offers a variety of perspectives on audio-visual industries in the world's largest media market. In particular, the contributors examine television, film, music, commercial and political advertising, and new media such as the internet and multimedia. These essays explore evolving audience demographies, new patterns of media reception in regional centres, and the gradual internationalization of media content and foreign investment in China's broadcasting industries. This book will of use to students and professionals involved in media and communication, as well as anyone interested in contemporary China.

Multinational media companies increasingly look to China as a highly important market for the future, but with what degree of confidence should they do so? Media in China is about a new kind of revolution in China - a revolution in which rapidly commercializing media industries confront slow-changing power relations between political, social and economic spheres. This interdisciplinary collection draws on the expertise of industry professionals, academic experts and cultural critics. It offers a variety of perspectives on audio-visual industries in the world's largest media market. In particular, the contributors examine television, film, music, commercial and political advertising, and new media such as the internet and multimedia. These essays explore evolving audience demographies, new patterns of media reception in regional centres, and the gradual internationalization of media content and foreign investment in China's broadcasting industries.
This book will of use to students and professionals involved in media and communication, as well as anyone interested in contemporary China.

Electrorheological (ER) fluid is a smart suspension, whose structure and theological properties can be quickly tuned by an external electric field. This character attracts high attentions in use of conventional and intelligent devices. In this book, the authors introduce new advances in design and preparation of ER materials based on two routes including molecular and crystal structure design and nanocomposite and hybrid design. They specially present some advanced preparation techniques, such as self-assembly, nanocomposite, hybrid, and so on, in order to achieve the design about physical and chemical properties of high-performance ER materials. Furthermore, they present new self-coupled dampers based on ER fluid and piezoelectric ceramic for vibration control, and a flexible sandwiched ER composite for sound transmission control. This new damper works depending on self-coupling effect between ER fluid and piezoelectric ceramic and does not need the external power supply.