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Corporate Entrepreneurship and Innovation (Paperback, 4th edition)
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Corporate Entrepreneurship and Innovation (Paperback, 4th edition)
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Written by a highly regarded expert on entrepreneurship, this
bestselling textbook provides an engaging and comprehensive
overview of corporate entrepreneurship. Now in its fourth edition
and fully revised throughout, this accessible text is structured in
four key parts that cover everything a student needs to know about
the topic. After an initial consideration of what constitutes
corporate entrepreneurship and innovation, the author then guides
students through the four pillars of entrepreneurial architecture:
culture, structure, leadership and strategy. The third section
focusses on the entrepreneurial mind-set, including how to
encourage creativity, business ideas and developing concepts.
Finally, the book draws attention to corporate venturing, examining
venture teams, intrapreneurs, market development and the role of
shareholder value. It is no longer sufficient for businesses to
grow simply by cutting costs and taking over competitors. To
achieve true success, organisations must avoid an ageing product or
service portfolio to bring new, innovative ideas to market.
Corporate entrepreneurship is inherently risky and therefore
requires a fresh approach to strategy. The approach Paul Burns
offers will successfully overcome barriers to launching new ideas,
internal challenges of managing creativity and show how to foster
an entrepreneurial culture. This is the go-to textbook for all
students studying Corporate Entrepreneurship, Intrapreneurship or
Corporate Venturing at undergraduate, postgraduate or MBA level.
The book is also essential reading for courses on Strategic
Entrepreneurship and Innovation. New to this Edition: - Fully
revised and updated content throughout with new four-part structure
- Brand new case studies in every chapter, featuring some of the
world's highest profile companies from across the globe - A greater
focus on innovation, including a new chapter on this topic at the
start of the book - New chapters on 'Developing a Business Model',
'Managing Change' and 'Managing Risk' - New on-page glossary with
key terms highlighted in the text and defined in the margins - New
Activities and Group Discussion topics at the end of each chapter
Accompanying online resources for this title can be found at
bloomsburyonlineresources.com/corporate-entrepreneurship-and-innovation-4e.
These resources are designed to support teaching and learning when
using this textbook and are available at no extra cost.
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