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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Media in China - Consumption, Content and Crisis (Paperback)
Loot Price: R1,648
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Media in China - Consumption, Content and Crisis (Paperback)
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Multinational media companies increasingly look to China as a
highly important market for the future, but with what degree of
confidence should they do so? Media in China is about a new kind of
revolution in China - a revolution in which rapidly commercializing
media industries confront slow-changing power relations between
political, social and economic spheres. This interdisciplinary
collection draws on the expertise of industry professionals,
academic experts and cultural critics. It offers a variety of
perspectives on audio-visual industries in the world's largest
media market. In particular, the contributors examine television,
film, music, commercial and political advertising, and new media
such as the internet and multimedia. These essays explore evolving
audience demographies, new patterns of media reception in regional
centres, and the gradual internationalization of media content and
foreign investment in China's broadcasting industries. This book
will of use to students and professionals involved in media and
communication, as well as anyone interested in contemporary China.
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