Offering a step-by-step guide on how to write an impactful decision-based teaching case for business education, this book aids in the creation of resources that will be essential for an academic curriculum. It demonstrates how the case and teaching note can be prepared and presented for a successful submission to publishers. How to Write Great Business Cases provides concise case writing guidance applicable to case writers from any business discipline. It covers the core elements of writing a decision-based case such as interviews and case testing. Ultimately, readers of this essential book will be taught how to write an engaging business case that will pique students’ interests. This accessible book will be perfect for novice case writers endeavouring to succeed in the case writing process, with particular focus applied to North American case writing opportunities. It will additionally be beneficial for experienced case researchers as well as academics of business and management wishing to enrich their practice and author further publications. How to Write Great Business Cases delivers just what its title promises—a practical guide to crafting cases that engage students and instructors’ manuals that show how to meet learning objectives in the classroom. Useful for both new and experienced writers, this book covers it all, from selecting a topic to getting your case published." -Anne T. Lawrence, PhD Chair, Case Research Foundation, US ‘How to Write Great Business Cases is a comprehensive, yet easy to read guide that can be used as a quick reference, as well as an introduction to case writing. It will prove useful to those authors new to the scholarship of business cases, as well as previously published case authors.’ – John D. Varlaro, Johnson & Wales University and Past President, the North American Case Research Association (NACRA), US ‘Teaching cases are a frequently underappreciated, and often misunderstood, genre of academic literature. It is hard for newcomers to apprehend what goes into writing an effective case and Instructor Manual. This book provides a straight-to-the-point practical introduction to case writing that is priceless for new case writers. Well-published case writers will also find this work a useful resource for honing their craft. The authors have distilled decades of case writing learning and wisdom into a book worth owning, that includes a case writing step-by-step process from beginning to end, with many actionable ideas. Easy to read and digest, this book is a must-read for all those interested in a rigorous approach to the case method. It also provides valuable leads and pointers to connect with the buoyant growing global case writing community.’ – Maria A. Ballesteros-Sola, California State University Channel Islands, US ‘How to Write Great Business Cases is a fantastic resource for any case researcher, regardless of experience. This extremely thorough and comprehensive book provides readers everything they need to get their case writing projects off the ground and to improve their existing skills. I am especially impressed with the value provided through practical, usable tips for case writers. High level and big picture is prevalent throughout the book, but it is the details that really set it apart. I have, in the past, considered the idea of writing a book on how to write a case, and now, because this one exists, I don’t see the need.’ – Eric Dolansky, Editor Case Research Journal, Brock University, Canada ‘Through accessible writing, illustrative examples, and in-depth research, Schnarr and Woodwark offer case writers of all levels a timely, substantial, and up-to-date guide to making an even greater scholarly and practical impact through business cases. I applaud their work an d encourage its widespread usage.’ – Michael M. Goldman, University of San Francisco, US

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This cutting edge book introduces the origins and consequences of digital platforms, examining how artificial intelligence-enabled digital platforms collect and process data from and about users by providing social media and e-commerce services. Robin Mansell and W. Edward Steinmueller compare and contrast neoclassical, institutional and critical political economy approaches. They show how uneven power relationships between platform operators and their users are analysed in different economic traditions. Key features include: analysis of economic and public values provides a foundation for platform regulation examines the impacts of platforms on the media industry challenges claims of the inevitability of platform dominance discusses key challenges, including: artificial intelligence, data sharing and competition in the digital economy. This concise book will be indispensable for advanced undergraduate and postgraduate students of media and communication studies, innovation studies and economics, particularly those focusing on platform economics.

This accessible textbook provides a comprehensive guide to the building blocks of sustainable social enterprise, exploring how core elements contribute to either the success or failure of the social venture. It analyzes the key skills needed to synthesize effective business practices with effective social innovation and points out both what works and what does not. Taking a practical approach, it demonstrates how big ideas can be transformed into entities that produce lasting change. Key Features: Discussion questions and activities to aid student learning and debate A multi-part case study that helps students see social enterprise in practice Recommended resources sections that encourage students to explore the topic further Readable, real-life anecdotes, examples, and analogies that illustrate how social entrepreneurship initiatives operate Learning objectives and chapter summaries to guide students through key topics including product development, idea generation, social change theory, marketing, and operating structures Making the case that social entrepreneurship may be the most effective way to bring about positive changes in society, this textbook will be an essential resource for introductory courses and electives in social entrepreneurship.

Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapters by international contributors explore a range of perspectives, challenges, opportunities for future research and best managerial practices. Conceptual and practical in its approach, the Handbook focuses on the tourist experience from a managerial approach, covering key aspects such as motivations, sensory stimuli, brand experiences and storytelling. Responsible management approaches to tourism experiences including sustainable behaviours, accessible experiences and diversity are thoroughly analysed and worldwide case examples are used to provide an in-depth illustration. This insightful Handbook will be a critical read for scholars and students of tourism management with a specific interest in tourism experiences, design and marketing. Its practical considerations will also be beneficial for industry practitioners in planning, management and marketing in tourism contexts.

South Africans know how to make iconic ads.

Brands have influenced and borrowed from television, music, sports, comedy and youth culture in a way that has allowed communication across our diverse peoples. It also sometimes gets it horribly wrong.

A blend of memoir, criticism and cultural commentary that is fresh, contemporary and informed.

This Encyclopedia is an invaluable reference book for post-Keynesian and heterodox economics. It consists of 300 entries, written by 180 different authors. The volume includes entries on key concepts of interest to post-Keynesians as well as descriptions of some of the seminal books in the post-Keynesian tradition. It will interest both students and scholars of heterodox economics, as well as policy makers around the world looking for a better alternative to mainstream economic policies at national and international levels in the aftermath of the global financial crisis that burst in 2008 and the COVID-19 pandemic crisis that began in 2020. Key Features: Offers a non-conventional understanding of economic analysis on a number of key economic topics Provides a deep and convincing criticism of orthodox thinking Explains how money, banking and finance are crucial elements of economics today Addresses the roots of the 2008 global financial crisis Points out the importance of sound economic policies Presents the essence of the subject matter concisely This comprehensive reference work will be a key tool to students, scholars, policy makers and anyone else seeking to understand the world economy through the important lens of post-Keynesian thought.

Positioning industrial relations in a discussion that is sensitive to broader political, historical, and ideological tensions, this insightful book offers reflections on the politics of de-regulation that have developed in southern European work and employment relations over the past 20 years. Interwoven with case studies from Greece, Italy, Portugal, and Spain, the book reviews critical debates and issues related to de-regulation in employment relations and neoliberalism in southern Europe. Taking stock of major changes and crises affecting these national contexts over time, from austerity politics to the COVID-19 pandemic, chapters investigate how new voices, actors, and social movements are beginning to emerge and engage with the politics of work. The book ultimately posits that debates on production and work need to pay closer attention to changes in patterns of consumption and the changing nature of worker voice, and highlights how these changes are being used to undermine collective and social rights. Surveying political shifts in collective worker voice and representation over time, the book will benefit students and scholars of industrial relations, labour studies, the sociology of work, and employment politics. Its evaluation of the impact of de-regulation strategies imposed across southern Europe will prove invaluable to practitioners and policymakers involved in public employment and industrial relations.

Examining the increasingly relevant topic of public sector efficiency, this dynamic Handbook investigates the context of constrained fiscal space and public funding sources using cross-country datasets in areas including China, India, sub-Saharan Africa and OECD economies. Expert contributors evaluate public sector efficiency for both national and sub-national governments, analysing important sectors such as education, health, public-private enterprises and state-owned enterprises. Given voters' requirements to be more educated and for greater accountability on the use of public spending, chapters describe methodology and measurement issues alongside the allocation of resources to ensure better efficiency and effectiveness. Forward-thinking, the Handbook provides insights into how improving efficiency can greatly assist governments when dealing with unforeseen events such as the recent Covid-19 pandemic and the conflict in Ukraine. This Handbook will be an important read for academics and students of public sector economics and public administration and management. It will also provide an excellent background for the policy makers of international institutions looking to help the general public have a better understanding of how public spending works in order for them to make informed decisions when voting.

This timely memoir-cum-guide includes the insights of black women at various stages of their career as they navigate the pitfalls of the corporate world.

A performance review of the working world introduced to the young women reveals issues such as racism, sexism, ethnic chauvinism, ageism, and sexual harassment that many encounter with naivety.

When technical expertise and hard work are not the issue, how do black women make the most of their efforts and support each other to success?

Presenting a wide range of topics and written 150 years since Carl Menger’s Principles of Economics was published, this timely book reviews Menger’s life and theories and explains how his insights on the creation of money are still inspiring and relevant today.   Highlighting state-of-the-art results on Menger’s methodology and economic theory, the book expertly analyses key topics such as the debt theory of money, capital wealth and the gender wage gap. Chapters also cover up-to-date topics such as Bitcoin and technological progress reinvigorating the study of Menger’s philosophies and their application for future work in economics and the history of economic thought.   Comprehensive in its approach, this book will provide an excellent addition to the mainstream literature for scholars and students of economics, Austrian economics and the philosophy of economics. Researchers interested in economic development and other areas such as Bitcoin will find this an excellent resource for their research.

This innovative book explores how the design of financial education programmes could benefit from the findings of behavioural economics and finance and cognitive sciences. It covers the social, cultural and technological determinants of financial education, the role of the banking system in promoting financial literacy, and how governments and regulatory authorities are dealing with financial education and risk literacy programmes in schools. Featuring contributions from authors with diverse methodological and ideological backgrounds, Financial Education and Risk Literacy offers a rich and multifaceted debate. Chapters explore theory and empirical evidence, utilising investigations of programmes deployed and the outcomes of experiments. This book also complements the emerging literature by studying how individuals perceive and process information when making financial decisions. Economics students and scholars, in particular those studying behavioural economics, will appreciate the forward-looking agenda of this book. Its insights into how policymakers can benefit from a behavioural approach will also help regulators in the financial education sector.

Baie dinge het die afgelope paar eeue verander. Jy hoef nie meer ’n koninklike te wees om suksesvol te wees nie. En jy kan ondenkbare rykdom in ’n enkele leeftyd versamel. Die meeste mense weet eenvoudig nie hoe nie.”

Jy is waarskynlik reeds ’n entrepreneur. Of jy droom daarvan om een te wees. Jy wil jou eie onderneming besit en jou eie baas wees.

Daniel Strauss, die Strauss in die beleggingsonderneming Stocks & Strauss, is sy eie baas, maar dit was nie altyd die geval nie. Tydens sy grootwordjare was hy daarvan oortuig dat die rykes slimmer is of oor vaardighede of kennis beskik wat gewone mense nie kan bekom nie. Maar op ’n dag het ’n toevallige ontmoeting met ’n miljardêr-entrepreneur hom laat besef dat ‘die rykes’ eintlik ‘normale mense’ is, net soos hy. Die verskil is dat die geldloses wat skatryk word, weet hoe om bó die lyn te dink. Hulle het die ingesteldheid van ’n miljardêr.

In Dink soos ’n miljardêr verduidelik Daniel wat dit beteken om hierdie lewensveranderende nuwe ingesteldheid aan te neem. Hy deel sy geheime tot sukses, insluitend hoe om toegang tot kapitaal te verkry, waar om die regte mense te vind om jou te help om jou doelwitte te bereik, en hoe om jou gedagtes van selfopgelegde beperkings te bevry, sodat jy ook soos ’n miljardêr kan dink – en uiteindelik – een kan word.

This original book is a unique and original in-depth study on how, in the past decade, Chinese State-Owned Enterprises (SOEs) have achieved technological innovation in the large infrastructure sectors. It reveals a "new world" of Chinese innovation, showing that SOEs are willing to innovate and are also more than capable of doing so. Based on findings from first-hand data and years of observations, this book shows how the innovation ecosystem perspective incentivises and facilitates Chinese SOEs' innovation and highlights the entrepreneurial role of the government. Using the examples of UHV Power Transmission, mobile telecommunication standards, high-speed trains, and nuclear electric power, the book exhibits the complex determinants of SOEs' success in radical technological innovations within the large infrastructure sector. Chapters also demonstrate the innovation process of SOEs, the unique innovation model of China, as well as its advantages and disadvantages. Catch-Up and Radical Innovation in Chinese State-Owned Enterprises will be a useful resource for academics in research disciplines such as development studies, innovation and entrepreneurship, and Chinese studies. It will also aid entrepreneurs, businesses and managers who intend to collaborate with Chinese SOEs, to better understand the trends of SOEs' engagement in radical innovation and the potential opportunities for broadening their international collaborations.

The Business Environment provides a flexible and comprehensive learning experience for modern PESTLE-driven courses by using a two-tier approach. The book offers an accessible introduction to the business environment model, taking into account curriculum and blended learning developments. For those new to business and business economics it introduces the key concepts, theory and examples (covering marketing, human resource management, operations management, finance), whilst also maintaining the depth and rigour needed for both undergraduate and postgraduate level study. The accompanying CourseMate offers a host of practical material mapped specifically to each chapter, and provides the overall product with unrivalled depth and coverage for the levels targeted.

Covering pertinent areas of sustainable and responsible investment (SRI) this forward-looking book examines SRI in developing markets including its evolution, principles and concepts. It explores the drivers and challenges in developing economies and analyses the theoretical underpinnings to critical issues pertaining to SRI. This timely book investigates investment strategies and philosophies that attempt to incorporate environmental, social and governance (ESG) concerns into investment decision-making. In turn it provides an in-depth review of a number of different motivations for SRI, including: personal values and goals, institutional missions, and the demands of clients, constituents or plan participants. Sustainable and Responsible Investment in Developing Markets further defines how to integrate ESG issues into investment portfolios, looking to sustainable and responsible investors with a focus on financial performance, who believe in using these investments to promote ESG practices. With a focus on sustainability in relation to business and investment, this expansive book will be a useful guide for finance, business, environment, geography and innovation students, and researchers, practitioners, and policymakers interested in understanding sustainable and responsible investment, specifically for developing countries.

Offering a comprehensive classification of the analytical approaches to the social within the fields of innovation and entrepreneurship studies, this book showcases a wide variety of perspectives and a collection of theoretical analysis tackling social complexity. The editors bring together contributors who mirror the heterogeneity present in the innovation and entrepreneurship fields, aiming to spark a discussion on the pluralist and critical nature of the social dimension within research, and to examine societal transformation processes and their attending multifaceted issues. Exploring how the social is analytically understood in innovation and entrepreneurship studies, the book proposes a non-exhaustive spectrum ranging from implicit assumption to explicit conceptualization in defining methodological foundations. Discussing the social and methodological challenges involved in the integration of social dimensions, this book will be a crucial companion for innovation and entrepreneurship scholars and students. This book is also a must-read for policy-makers and practitioners involved in societal transformation processes.

Presenting a contemporary reflection on ethical and sustainable consumption, this insightful Research Handbook explores the challenges and complexities of living an ethical and sustainable life, and for the researchers who study them. Featuring cutting-edge, multidisciplinary research from authors with unique perspectives and expert insights, this Research Handbook takes a deeper look at the past, present, and future of ethical and sustainable consumption. Chapters explore, among other topics, sustainable solutions to improve responsible seafood consumption, modern slavery, edible insects and the future of planet-friendly proteins, and the influence of austerity in normalising sustainable consumption. Additionally, the Research Handbook analyses consumer engagement with sustainability labelling in the food industry and the role of shared e-micromobility in sustainable transportation. Empirical and conceptual in its approach, the Research Handbook provides significant managerial implications and reviews the compelling questions in ethical and sustainable consumption research. With contemporary reflections on ethical and sustainable consumption, this interdisciplinary Research Handbook will be essential reading for students and scholars across business management, economics, geography, environmental sociology and marketing.

Organisational Development and Change provides a practical and comprehensive set of tools for individuals faced with the task of changing their organisations and the individuals within them. This second edition is fully updated throughout and now has added focus on the modern workplace with its constant state of change, resilience and leadership capabilities and styles. There is also essential coverage of both the rational processes and emotional responses involved in change including how different people respond to change and how language and processes can be adapted to meet this differences. Including customisable tools for conducting research, encouraging innovation and creativity and developing personal skills, this toolkit can help build a business case for change, gain buy-in from all levels of the business and change the culture of the organisation. About the Series: The HR Toolkits provide complete sets of customisable, printable resources to facilitate in-house training and development workshops and strategy design. Supplied as both ring binders and electronic files, and consisting of modules which can be used individually or combined for more extended programmes, the toolkits include ready-made practical exercises, handouts, discussion questions and more to upskill employees.

This fascinating book comprises case studies of careers from 24 countries across the globe, highlighting culture-specific career issues, and encouraging reflection on one’s own career. Interwoven with current theoretical and empirical insights from career studies, it emphasises the importance of our respective contextual settings. Reflecting socio-political changes around the globe, the book discusses a range of factors that can influence career success, including personal characteristics, stability and change, boundaries and borders, and gender. Chapters examine key themes such as career reinvention, professional resilience in times of financial crisis, support for immigrants in transitioning to local labour markets, and the effect of Brexit on career motivations, across countries including Argentina, Canada, India, Japan, Nigeria, and Switzerland. Throughout the book, contributors consider three defined perspectives on careers – ontic, spatial, and temporal – to identify the fundamental aspects of careers around the world. Proposing new solutions to contemporary career issues, this book will be vital reading for students and teachers of human resource management, international business, organisational behaviour, economics and finance. It will also be beneficial for guidance counsellors, careers advisers and coaches, and HR professionals.

Passion, power and purpose: engaging with strategy in your organisation, and your life provides a professional and personal guide to navigating a world of complexity, uncertainty and pandemic-sized shocks. This book offers a comprehensive overview of applied strategy, suited to leaders and executives, graduate students, and all those interested in the power of strategy, igniting passion and enabling purpose.

Passion, power and purpose covers a broad selection of the essential frameworks, models and tools needed to engage effectively in shaping and influencing organisational strategy. It is the ultimate practical guide for leading the strategy conversation. Passion, power and purpose goes further by inviting the reader to reflect personally on these important topics. Every strategy concept that is applied to the organisation is also translated into a personal journey of curiosity, discovery and empowerment through a set of probing reflective questions at the end of each chapter.

Today, companies are competing on a daily basis for their consumers' attention and spending power. This has become increasingly difficult as new companies enter the marketplace offering the same or very similar products and services, making it difficult for consumers to differentiate between them. To overcome this, companies use branding to create a favourable and memorable perception in the mind of consumers. However, not all companies manage to achieve this, as brand management is an intricate process. Brand management provides a comprehensive understanding of brand management by detailing how branding can be used to develop favourable brand equity. Brand management is unique among other textbooks of its kind in that it provides a southern African perspective but compares it with other contexts, thereby presenting a more comprehensive explanation of brand management and its importance. Each chapter consists of various examples as well as a scenario or case study, applying every element of the theory. Brand management is aimed at undergraduate marketing students.