Starting from the premise that learning and career development happen naturally and optimally through collaboration and social relationships, this book challenges the dominant employability skills discourse by exploring socially connected and networked perspectives to learning and teaching in higher education. With 10 empirical case studies of educational practice, chapters investigate the development of learner capabilities, teaching approaches, and institutional strategies to foster lifelong graduate employability through social connectedness. The book argues that higher education institutions have placed themselves at a disadvantage in learning and teaching by limiting and prescribing interactions that prevent multidisciplinary and cross-functional collaboration, and embeddedness into wider industry and community networks. The book offers new strategies and pedagogic approaches that can support learners to build, maintain and make the most of social connections for purposeful participation in life and work. It also demonstrates how universities can forge effective partnerships internally as well as with industry and community partners to ensure the relevance and vibrancy of university learning. Offering an alternative perspective on learning and teaching in higher education with international relevance, this book is a practical resource that can be used by educators to inform teaching practice and curriculum development. It will be essential for university leadership, as well as academics and researchers focused on education policy and university management.

This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms' advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure, and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues. How advertising works in the marketplace, and whether it works well, is a complex question to address because there are three sets of players involved-the firms that advertise their products, the potential consumers who view the ads and the platform or medium that intermediates between them. Understanding how these three sets of players interact is the key to understanding the role of advertising in a market economy. The book begins by looking at the rise of advertising in market economies, a phenomenon not accounted for in standard textbook microeconomic models and carefully explains why. This is followed by an examination, both theoretical and empirical, of how firms strategically use advertising to reach consumers and expand the demand for their products. There are also chapters focused on the challenges of deceptive advertising and regulation. The final chapters investigate how two-sided platforms, such as Google and Facebook, are sustained by advertising revenues, and include a review of auction theory and the structure of advertising auction exchanges. These chapters also provide a detailed analysis of public policy issues, including media bias and antitrust concerns. While designed for use by students in any course that covers the economics of advertising, this book is also an excellent resource for any reader interested in a deeper understanding of this important topic.

Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.

Exchange-Traded Funds in Europe provides a single point of reference on a diverse set of regional ETF markets, illuminating the roles ETFs can play in risk mitigation and speculation. Combining empirical data with models and case studies, the authors use diffusion models and panel/country-specific regressions-as well as graphical and descriptive analyses- to show how ETFs are more than conventional, passive investments. With new insights on how ETFs can improve market efficiency and how investors can benefit when using them as investment tools, this book reveals the complexity of the world's second largest ETF market and the ways that ETFs are transforming it.

As the tourism industry grows worldwide, researchers continue to seek solutions and practices that support increased tourism to specific regions. Special interest tourism is a method that looks at how psychological and sociological factors help a visitor choose which destination to visit. By applying this type of tourism in Southeast Asia, the role of emotions, experiences, and place attachment becomes a driving factor for tourists. Special Interest Tourism in Southeast Asia: Emerging Research and Opportunities critically discusses the challenges associated with special interest tourism and how it can be used to overcome unfavorable impacts of tourism for the local community, as well as preserve cultural heritage. The book covers emerging issues such as sustainability, technological advances within this type of tourism, and responses to over tourism and tourism-phobia. It is ideally designed for government officials, policymakers, managers, industry professionals, and university students seeking current research on the recent growth of the tourism industry.

Globalization, accelerated by information technologies, has increased the speed of business transactions and has reduced the distances between international businesses. This growth has transformed the realm of foreign investment in countries around the world, calling for a methodological approach to planning feasible capital investment proposals in general and foreign direct investment projects. Planning and Analyzing Foreign Direct Investment Projects: Emerging Research and Opportunities is a pivotal reference source that provides a systems approach to investment projects in a globalized and open society. While highlighting topics such as consumer analysis, competitive strategy, and market analysis, this publication explores the profitability and feasibility of international investments, as well as the risks and resources associated with strategic project planning. This book is ideally designed for business managers, entrepreneurs, researchers, academicians, graduate students, policymakers, investors, and project managers seeking current research on planning, analyzing, and evaluating investment projects.

Contemporary law and economics has greatly expanded its scope of inquiry as well as its sphere of influence. By focussing specifically on a comparative approach, this Handbook offers new insights for developing current law and economics research. It also provides stimuli for further research, exploring the idea that the comparative method offers a valuable way to enrich law and economics scholarship. With contributions from leading scholars from around the world, the Handbook sets the context by examining the past, present and future of comparative law and economics before addressing this approach to specific issues within the fields of intellectual property, competition, contracts, torts, judicial behaviour, tax, property law, energy markets, regulation and environmental agreements. This topical Handbook will be of great interest and value to scholars and postgraduate students of law and economics, looking for new directions in their research. It will also be a useful reference to policymakers and those working at an institutional level. Contributors: G. Bellantuono, Y.-c. Chang, R.K. Christensen, E. Colombatto, T.F. Cotter, A. Foddis, N. Garoupa, D.J. Gerber, W.J. Gordon, V.P. Hans, K.A. Houghton, K.-C. Huang, R. Ippoliti, A. Jolivet, A. Kreis, E. Marelli, N. Mercuro, T.J. Miceli, H.T. Naughton, I.P.L. Png, G.B. Ramello, F. Revelli, M. Signorelli, H.E. Smith, J. Szmer, T.S. Ulen, Q.-h. Wang, P.K. Yu