Seize the advantage in every risk decision with the most misunderstood asset you have--human emotion

"If you are trying to solve the unsolvable, stop. Read this first and you will learn that the surest path to success will be to start with yourself; solve that conundrum and challenges like understanding how you do and should react to markets will come to be solvable."
--Marvin Zonis, Professor Emeritus, Booth School of Business, The University of Chicago

"When it comes to fast-moving global financial markets, professional investors strive to evaluate complex economic conditions from data analysis, economic reasoning, and professional judgment. This is what is taught in business schools. Denise Shull demonstrates how investment decision making is also determined by unconscious emotions and perceptions. "Market Mind Games" is a fascinating book that proposes a new and unexpected hypothesis about the factors that drive financial decision-making."
--A.G. Malliaris, Professor of Economics and Finance, Loyola University Chicago

"Denise Shull wants us to get in touch with our feelings, not to beat our bare chests and utter primordial screams. Far from it--her techniques are focused on making more money."
--"Financial Times"

"Denise Shull's gem of a book is long overdue. . . . "Market Mind Games"] has made the ability to analyze and overcome our unconscious biases and prejudices available to everyone."
--Dr. Donald T. Wargo, Department of Economics, Temple University

""Market Mind Games" is iconoclastic to say the very least Pay attention to the last word in the subtitle: "risk." This book will change your perspective on how to approach and think about the markets and your life "
--Michael J. Levas, Founder, Senior Managing Principal, and Director of Trading, Olympian Capital Management, LLC

"Denise changes the way you look at yourself and investing. Her insights and methods are necessary to succeed in the markets, period."
--Jared Levy, Portfolio Manager and author of "Your Options Handbook "

""Market Mind Games" offers a new school of trading psychology. Truly an important work that needs to be on the bookshelf of every serious market participant."
--Mike Bellafiore, author of "One Good Trade"

"Masterful explanation of not only why emotionless trading is a myth, but how we can take advantage of our natural wiring to gain an edge."
--Derek Hernquist, Chief Investment Officer, Integrative Capital, LLC

"Shull details ways to learn how you 'feel' before you 'act' so that your buy, sell, or hold decisions become more successful."
--E. Bernstein, OPUS Trading

"A must-read for those who want to make their livelihood as a professional investor, trader, or algorithmic trading developer."
--Larry Tabb, founder and CEO, Tabb Group

"Denise Shull enlightens the reader how to effectively unlock one's psychological capital and translate that awareness into clear and concise investment decisions."
--Grant Mashek, Managing Member, Palm Equity, LLC

"Shull's book is not only a great read but lays out an entirely more effective approach to thinking about any decision that involves the unknown--market related or not."
--Leslie Shaw, Ph.D., Behavioral Economics, and trained psychoanalyst

About the Book:

What if the mystery of market crashes stems from a simple but total misunderstanding of our own minds? Could everything we think we know about ourselves--intelligence and rationality versus emotion and irrationality--be wildly off the mark? Simply put: yes.

With these words, Denise Shull introduces her radical--and supremely rational-- approach to risk. Her vision stems from the indisputable fact that human beings can't make any decision at all without emotion and that emotion gets the first--and last--word when it comes to our perceptions and judgments.

Shull should know. She started out managing major accounts for IBM and then chose to research unconscious emotional patterns instead of getting her MBA. Next she became a trader and trading desk manager while continuing to study biopsychology.

We are all taught that sidelining our emotions is the best way to make good decisions-- Shull declares the converse: "emotions inform us." Attempting to control them actually increases the risks we take. Shull advocates treating feelings as data, and she convincingly argues that doing so eradicates the baffling question that repeats itself in our heads after making a poor investing decision: "What was I thinking?"

Through a series of "lectures," Shull logically but engagingly connects emotions, beliefs, and context to our innate reaction to uncertainty and risk (yes, the two are different). In "Market Mind Games," she merges more than 20 years of studying risk decisions into a single, astoundingly effective strategy.

A reasonable approach to emotion is the best and only way to win the investing game. The methods Shull details in "Market Mind Games" shake the foundation of conventional market and decision psychology. And, most important, they work.

Employee share ownership is generally put forward as a method of strengthening social ties in the company and a tool for sharing the fruits of growth. The COVID-19 pandemic has inflicted permanent financial damage to businesses and, unfortunately, forced them to consider worst-case-scenarios to mop up liquidity problems. In order to reduce the social cost of the crisis to preserve jobs, companies are called upon to act in solidarity with their employees by promoting employee share ownership. Employee Share Ownership and Impacts on Organizational Value and Behavior gathers informational feedback on the practice of employee share ownership and its effects on the attitude and value of companies and its ability to alleviate the financial damage of the COVID-19 pandemic. Covering topics such as family firms, attitudinal effects, and quality of governance, this book provides an essential resource for employee ownership professionals, business managers, researchers, politicians, decision makers, cooperative businesses, business students, professors, researchers, and academicians.

Globalization, accelerated by information technologies, has increased the speed of business transactions and has reduced the distances between international businesses. This growth has transformed the realm of foreign investment in countries around the world, calling for a methodological approach to planning feasible capital investment proposals in general and foreign direct investment projects. Planning and Analyzing Foreign Direct Investment Projects: Emerging Research and Opportunities is a pivotal reference source that provides a systems approach to investment projects in a globalized and open society. While highlighting topics such as consumer analysis, competitive strategy, and market analysis, this publication explores the profitability and feasibility of international investments, as well as the risks and resources associated with strategic project planning. This book is ideally designed for business managers, entrepreneurs, researchers, academicians, graduate students, policymakers, investors, and project managers seeking current research on planning, analyzing, and evaluating investment projects.

The highly prized ability to make financial plans with some certainty about the futurecomes fromthe core fields of economics. In recent years the availability of more data, analytical tools of greater precision, and "ex post" studies of business decisions have increased demand for information about economic forecasting. Volumes 2A and 2B, which follows Nobel laureate Clive Granger's Volume 1 (2006), concentrate on two major subjects. Volume 2Acovers innovations in methodologies, specifically macroforecasting and forecasting financial variables. Volume 2Binvestigates commercial applications, with sections on forecasters' objectives and methodologies. Experts provide surveys of a large range of literaturescattered acrossappliedand theoretical statistics journals as well aseconometrics and empirical economics journals. "The Handbook of Economic Forecasting" Volumes 2A and 2Bprovide a unique compilation of chapters giving a coherent overview of forecasting theory and applications in one place and with up-to-date accounts of all major conceptual issues.
Focuses on innovation in economic forecasting via industry applicationsPresents coherent summaries of subjects in economic forecasting that stretch from methodologies to applicationsMakes details about economic forecasting accessible to scholars in fields outside economics"

The highly prized ability to make financial plans with some certainty about the futurecomes fromthe core fields of economics. In recent years the availability of more data, analytical tools of greater precision, and "ex post" studies of business decisions have increased demand for information about economic forecasting. Volumes 2A and 2B, which follows Nobel laureate Clive Granger's Volume 1 (2006), concentrate on two major subjects. Volume 2Acovers innovations in methodologies, specifically macroforecasting and forecasting financial variables. Volume 2Binvestigates commercial applications, with sections on forecasters' objectives and methodologies. Experts provide surveys of a large range of literaturescattered acrossappliedand theoretical statistics journals as well aseconometrics and empirical economics journals. "The Handbook of Economic Forecasting" Volumes 2A and 2Bprovide a unique compilation of chapters giving a coherent overview of forecasting theory and applications in one place and with up-to-date accounts of all major conceptual issues.
Focuses on innovation in economic forecasting via industry applicationsPresents coherent summaries of subjects in economic forecasting that stretch from methodologies to applicationsMakes details about economic forecasting accessible to scholars in fields outside economics"

Exchange-Traded Funds in Europe provides a single point of reference on a diverse set of regional ETF markets, illuminating the roles ETFs can play in risk mitigation and speculation. Combining empirical data with models and case studies, the authors use diffusion models and panel/country-specific regressions-as well as graphical and descriptive analyses- to show how ETFs are more than conventional, passive investments. With new insights on how ETFs can improve market efficiency and how investors can benefit when using them as investment tools, this book reveals the complexity of the world's second largest ETF market and the ways that ETFs are transforming it.

Defining the value of an entire company can be challenging, especially for large, highly competitive business markets. While the main goal for many companies is to increase their market value, understanding the advanced techniques and determining the best course of action to maximize profits can puzzle both academic and business professionals alike. Valuation Challenges and Solutions in Contemporary Businesses provides emerging research exploring theoretical and practical aspects of income-based, market-based, and asset-based valuation approaches and applications within the financial sciences. Featuring coverage on a broad range of topics such as growth rate, diverse business, and market value, this book is ideally designed for financial officers, business professionals, company managers, CEOs, corporate professionals, academicians, researchers, and students seeking current research on the challenging aspects of firm valuation and an assortment of possible solution-driven concepts.