This full-colour photograpic guide describes and illustrates more than 350 different species of commercially important flowers, foliages and potted flowers.
The emphasis is on flowers that are commonly used in the cut flower industry mand the book gives useful hints about the selection and handeling of these flowers.
Cut flowers of the World is a comprhensive review and practical guide to the most important types of commercial flowers that are sold in florest shops every day.
The book includes:
* Descriptions of more than 350 plant species and their close relatives. For each flower, the lollowing information is given: description of the plant; geographical orign: historical overviewlcultivation;cultivars; properties such as colours, scents and vase lif; quality criteria (how to select for quality); and the proper care and handling of the flowers.
* More than 600 excellent full-colour photgraphs, showing the beauty, colour variation and diversity of the flowers. Important foliage plants and potted flowers are also included, making this a useful reference guide for florists.
* Indroductory chapters on basic aspects such as cultivation methods, harvesting and shipping techniques, cultivar development, modern trends in marketing (including the role of colour in customer preferences) and perhaps most importantly, thr basic principles of the selection, handeling and use of flowers and foliage.
* A new selection on production tequiques and a quick guide and checklist of more than 1 000 of the most important and well known cut flowers, potted flowers and foliage plants, listed according to scientific name but giving the common names, family name, region of origin, parts used, colour, fragrance, ethylele sensitivity and storage temperature.
* Separate common names indexes to the most familiar and well known cut flowers, foliage and potted flowers; a comprhensive scientific index to all the scientfic and common names mentioned in the text; a glossay explaning specialist terms; and a list of references and further reading.

Forcing flowers to stand up and do tricks is the old way of flower bouquets. That called for flying in blossoms from around the world. The new way is so much more DIY and all about what's happening in the garden right now--no matter the season. "Petal & Twig" is full of photographs and descriptions of wonderfully fresh combinations from garden-expert Valerie Easton's own garden. With an inviting and personal tone, Easton shows how to assemble floral combinations for color, for fragrance, to express the essence of the season, for the dinner table, for the kitchen, for the bookshelf. Inspiration, experimentation, and simple pleasure are the keys to the new bouquets.

Embrace the unique and sustainable beauty of dried flowers with this bright, fun, and modern flower book from Carla Wingett, popular flower designer and founder of Idlewild Floral.

Move over dusty, neutral bouquets! Dried flowers get a much-needed makeover in Flora Nouveaux, a contemporary color-forward take on dried floral arrangements. Combining hundreds of gorgeous images with easy-to-follow how-to guidance on drying and arranging stunning blooms, expert florist Carla Wingett puts the power in your hands to easily create spectacular, sustainable, showstopping dried arrangements for any occasion. Turn the pages of this one-of-a-kind guide to find:

The ultimate colour-by-colour flower reference guide - from New York's pre-eminent floral designers, Putnam and Putnam

Planning a wedding, a dinner, a birthday party, a romantic evening, holiday entertaining, or just arranging flowers for the pleasure of having them, more often than not your creative process begins with thinking about the colour of the flowers that you want. To help you find what you are looking for, Flower Colour Guide is the first reference book to organize flower types by colour, with an emphasis on seasonality and creative colour schemes - and the results are stunning in their sheer variety. What Pantone is to colour, Flower Colour Guide is to flowers.

Showcasing 400 flowers at their peak, with stunning photography taken by Putnam & Putnam in their Brooklyn studio, this guide includes an appendix featuring perforated pages, with tips on flower care, notes on how to prepare vessels and a list of suggested colour schemes. A great gift to give, or to have for oneself, the book speaks to the most seasoned flower enthusiasts as well as those just beginning to explore the possibilities of arranging flowers.

Michael and Darroch Putnam have built a reputation for romantic, dramatic floral arrangements and installations using colour as their guiding principle - here, they share their knowledge with readers worldwide: "This is the book we wished we had when we started doing flowers."

There is nothing quite like seeing a beautiful Christmas wreath hanging on a front door to set the magic of the season alight. Wreaths combines both simple and modern styles with more traditional Christmas designs, featuring projects to suit everyone's tastes. The projects use a wide range of materials, from a Christmas pudding made with wool and felt, through gorgeous white features adorned with copper leaf to a ribbon Christmas tree.

Flowers For All makes it easy to create gorgeous, modern flower arrangements that enhance everyday life with natural beauty. Celebrated floral designer Susan McLeary invites you to live a flower-filled life with botanical arrangements that encourage joy and connection. Driven by the belief that flowers should be enjoyed by everyone, McLeary does away with fussy ingredient lists and impossible-to-find botanicals. Here, she reveals the secrets to making striking, joyful floral displays using just a few ingredients. Organized into three sections - flowers for your home, flowers to gift, and flowers for larger celebrations - the book features 30 gorgeous arrangements, including an infinitely giftable monochromatic bouquet, an aromatherapy bundle to fill your space with uplifting scents, a striking centerpiece for celebratory dinner parties, and a gorgeous wreath for festive gatherings. With sections on design techniques, flower care, vessel selection, and simple-to-follow instructions for each design, you'll be empowered to make magnificent arrangements at home - whether you buy your flowers at the local grocery store or cut them from your own garden. Delivered in a petite package full of expert tips and lush photos, this stunning handbook is a must-have guide for flower lovers, decor enthusiasts, and anyone who wants to immerse themselves in nature's beauty.

Leading floral designers Putnam & Putnam are back - now with the ultimate flower-arrangement reference book

The follow-up to Darroch and Michael Putnam's acclaimed bestselling debut, Flower Color Theory is the only guide that uses color theory as inspiration for flower arrangements. The book features 175 arrangements that show myriad ways to combine flowers of different hues, all built around color schemes including analogous, complementary, monochromatic, triadic, transitional, and accent colors. Flower Color Theory is both inspirational and a guide to creating lush, romantic, and effortlessly elegant creations of your own.

With 26 projects, From Seed to Bloom is a modern and practical guide to growing and styling your own floral arrangements. Starting by tackling the principles of floristry from seed to bloom, Milli takes you through the seasons and explores the top plants to grow and how to style them. Each chapter spotlights the growing highlights of the season with top tips on how to sow, grow and harvest. Milli also shares her own stories from the field to help inspire and encourage you to grow your own, with advice on soil health, composting, sustainable growing and how to plan your planting. From Seed to Bloom includes beautiful lifestyle photography shot through the year from Milli's field, as well as step-by-step photography that celebrates the art of creating beautiful floral pieces, to gift and to keep. This is a book for those who seek an approachable and accessible insight into the wonderful world of flower growing and floral arranging. Learn to play with colour and texture both in your planting and styling with From Seed to Bloom, as you learn how to create designs with confidence and bring nature into your home.

The Complete Language of Flowers is a comprehensive encyclopedia providing the meanings, powers, facts, and folklore for over 1,001 flower species. Now in a pocket-size edition for easy, on-the-go reference. Along with a beautiful visual depiction, each entry provides the flower's scientific and common names, characteristics, and historic meanings and powers from mythology, medieval legends, folklore, and flower poetry. For centuries, symbolic flower meanings have fascinated readers, writers, poets, and suddenly smitten couples alike. Extremely popular during the Victorian era, these floriographies flourished and versed the public on the hidden meaning of popular flowers such as: Purple Tulip-Eternal love Amaryllis-Adventurousness; Enthusiasm; Passion Daisy-Beauty and innocence; Cheer; Childlike playfulness Sunflower-Ambition; Constancy; Devotion Together with stunning full-color illustrations and two indexes, one for searching by common flower name and the other organized by meaning, this beautiful reference is a must-have for gardeners, florists, and flower enthusiasts. Whether you're looking to arrange the perfectly bespoken wedding bouquet or to understand what the yellow rose you just received from an admirer means (friendship), this updated floriography is a visual delight. Elegantly designed and beautifully illustrated, the Complete Illustrated Encyclopedia series offers comprehensive, display-worthy references on a range of intriguing topics, including birthday astrology, dream interpretation, techniques for harnessing the power of dreams, and the stories behind signs and symbols.

This lavish book covers the full range of commercial techniques for the florist. It introduces basic terms and equipment, advises on conditioning and care of fresh materials, and explains the elements and principles of design. Examining various celebrations and occasions, it demonstrates classic and contemporary designs with step-by-step instructions and over 600 full-colour photographs.

Charlotte Moss encourages readers to bring the garden indoors with ideas for arranging flowers, selecting containers, and placing blossoms around the house. An inviting cluster of blooms on a guest room s bedside table, lavish floral displays for parties and holidays, single stems adding life to any corner of a room Moss has been photographing her flower arrangements for over a decade. This book is a celebration of her artistry and a testament to flowers as part of day-to-day life. From Moss s grander displays in the city to her more informal and breezy creations at her home in the country, as well as in the refined interiors of her clients, the visual result is a chronicle of the myriad ways flowers provide inspiration indoors and out. Readers will be further motivated as Moss describes the contributions of past tastemakers: Gloria Vanderbilt for her ingenious use of floral patterns in her licensed products, Pauline de Rothschild for her fantastic tablescapes, Bunny Mellon for her profusive use of topiaries, Constance Spry for the use of inventive containers and for her groundbreaking artistry, and Lady Bird Johnson for her embrace of the simple, exquisite wildflower. With nature as her muse, Moss implores us to create the backdrop for a life well lived, imbuing every day with flair, beauty, and elegance.

A charming, gorgeously illustrated botanical encyclopedia for your favorite romantic, local witch, bride-to-be, or green-thumbed friend. Floriography is a full-color guide to the historical uses and secret meanings behind an impressive array of flowers and herbs. The book explores the coded significances associated with various blooms, from flowers for a lover to flowers for an enemy. The language of flowers was historically used as a means of secret communication. It soared in popularity during the 19th century, especially in Victorian England and the U.S., when proper etiquette discouraged open displays of emotion. Mysterious and playful, the language of flowers has roots in everything from the characteristics of the plant to its presence in folklore and history. Researched and illustrated by popular artist Jessica Roux, this book makes a stunning display piece, conversation-starter, or thoughtful gift.

This practical guide shows how to grow decorative flowers and foliage and use them to create floral arrangements, plans, plant and maintain a well-stocked cutting garden, and demonstrates how to create arrangements ranging from simple bunches to romantic hanging globes, swags and medallions.

Funeral flowers are many things - a tribute to the deceased, a comfort to the bereaved and a source of joy for all at a sad time. The challenge is to design sensitive, personalized creations for the client at a competitive price. This book is full of ideas and inspiration for the client to select, for the funeral director to use and for florists to follow. This beautiful and practical book sets out many options for the florist so their funeral work can provide a personalized and thoughtful tribute. It starts with a visual feast of designs, organized by season and colour, and then explains in detail how to make key floral tributes, to best serve the client and to build a successful business. It showcases over a hundred full-colour floral tributes, and demonstrates twenty step-by-step examples of how to make key arrangements. It explains how to create original designs, from initial planning and sketching to final ideas. Finally, advice is given on efficient ordering and costing for profitability and reduced wastage, as well as environmental considerations. Written by a leading florist, it demonstrates tenderness and care in every aspect of a sensitive and emotional final journey, so that funeral flowers can best mark the loss and celebrate the life of a loved one.