The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses' ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.

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Advances in Power Boilers is the second volume in the JSME Series on Thermal and Nuclear Power Generation. The volume provides the fundamentals of thermal power generation by firstly analysing different fuel options for thermal power generation and then also by tracing the development process of power boilers in about 300 years. The design principles and methodologies as well as the construction, operation and control of power boilers are explained in detail together with practical data making this a valuable guide for post-graduate students, researchers, engineers and regulators developing knowledge and skill of thermal power generation systems. Combining their wealth of experience and knowledge, the author team presents recent advanced technologies to the reader to enable them to further research and development in various systems, notably combined cycles, USC and A-USC, as well as PFBC and IGCC. The most recent best practices for material development for advanced power system as well as future scope of this important field of technology are clearly presented, and environment, maintenance, regulations and standards are considered throughout. The inclusion of photographs and drawings make this a unique reference for all those working and researching in the thermal engineering fields. The book is directed to professional engineers, researchers and post-graduate students of thermal engineering in industrial and academic field, as well as plant operators and regulators.

Recent years have seen dramatic changes to the events industry. The influence of social media and global communications technology, increased focus on environmental sustainably and social responsibility, and changes to the economic and cultural landscape have driven rapid expansion and increased competition. Special Events: Creating and Sustaining a New World for Celebration has been the event planner's essential guide for three decades, providing comprehensive coverage of the theory, concepts and practice of event management. The new Eighth Edition continues to be the definitive guide for creating, organizing, promoting, and managing special events of all kinds. Authors, Seungwon "Shawn" Lee and Joe Goldblatt, internationally-recognized leaders and educators in the industry, guide readers through all the aspects of professional event planning with their broad understanding of diverse cultures and business sectors. This definitive resource enables current and future event leaders to stretch the boundaries of the profession and meaningfully impact individuals, organizations, and cultures around the globe. Global case studies of high-profile events, such as the PyeongChang Winter Olympic Games and Norway's Constitution Day annual event, complement discussions of contemporary issues surrounding safety, security, and risk management. Each chapter includes "Ecologic," "Techview," and/or "Secureview," mini-case studies, a glossary of terms, plentiful charts, graphs, and illustrations, and links to additional online resources.

Local Electricity Markets introduces the fundamental characteristics, needs, and constraints shaping the design and implementation of local electricity markets. It addresses current proposed local market models and lessons from their limited practical implementation. The work discusses relevant decision and informatics tools considered important in the implementation of local electricity markets. It also includes a review on management and trading platforms, including commercially available tools. Aspects of local electricity market infrastructure are identified and discussed, including physical and software infrastructure. It discusses the current regulatory frameworks available for local electricity market development internationally. The work concludes with a discussion of barriers and opportunities for local electricity markets in the future.

Guests directly account for over 50% of resource use in hotels and as much as 90% in self-catering accommodation. They are quite simply the most significant factor contributing to hospitality's ongoing carbon emissions. Given the targets to reduce carbon emissions by 66% by the year 2030, it is imperative that practical solutions for the accommodation sector are created and applied fast. 'How to Create Sustainable Hospitality: a handbook for guest participation' is the first text to demonstrate how to actively persuade guests to participate in achieving sustainable hospitality. Practitioners and commentators have tended to criticise guests, believing they won't "sacrifice" while on holiday. However, social trends show there is increasing consumer expectations for more sustainable services, e.g. reduction of food waste, elimination of single serve plastic, as well as firm evidence that consumption is not linked to guest happiness. The opportunity is therefore to design experiences which deliver better hospitality by inviting guests to apply saving behaviours that do not mean they will have a less enjoyable experience. Based on 16 years personally delivering sustainable hospitality experiences face to face with guests and conducting the first hard research on guest engagement at a variety of sites in Australia and Europe (from 1000-bedroom hotels and B&Bs to self-contained holiday homes and timeshare lodges), the author presents a tried and tested five step methodology on how to directly, effectively and successfully involve guests to conserve resources. This presents a new paradigm for tourism. 'How to Create Sustainable Hospitality: a handbook for guest participation' presents a clearly written, jargon-free, practical solution and: * Is the first book to focus on guests as an active and critical component in sustainable consumption and production at their holiday or business accommodation; * Introduces a five-step methodology on how to directly and effectively involve guests in saving energy and water, reducing food waste and cutting carbon. It delivers a practical solution that has been successfully applied to achieve a fast ROI with scientifically measured savings; * Uses social practice theory to describe why people do not save resources and how we can better design hospitality experiences * Uses persuasive theory to explain how to communicate with guests and by so doing increase stay satisfaction, 'delight' and brand reputation; * Includes hundreds of case examples and scientific research to illustrate how the theories works in practice; * Explains "how" to change - not just the need for change. Part of the Responsible Tourism Series edited by Harold Goodwin, Director of Responsible Tourism, Institute of Place Management at Manchester Metropolitan University and John Swarbrooke, Associate Dean-International, Plymouth Global, Plymouth University, UK

There has been a strong need to enhance the utilization of renewable energy systems (RESs) from onshore to offshore applications where oil and gas companies are pivoting to integrate such renewable energy options into their offshore operations to lower their carbon footprint, extend the lifetime of their assets, and expand their market. In this regard, innovative hybrid energy systems, such as "Power to Gas" (P2G) and "Power to Liquid" (P2L) options, as well as novel integration strategies for "Gas to Power" (G2P) systems, offer the opportunity to implement solutions energy transition, paving the way to offshore RES deployment. Hybrid Energy Systems for Offshore Applications delivers a comprehensive presentation of state of the art and perspective developments of offshore RES exploitation strategies and technologies, and provides a unique portfolio of decision-making methodologies supporting the selection of the most suitable options for offshore renewable energy production at a specific site. System modeling and analysis along with the definitions of multicriteria methodologies and strategies based on sustainability, environmental impact, and safety performance indicators are addressed in an integrated fashion. Rounding out with both research and practical applications explained, this book gives academicians and industrial professionals fundamentals and methods for integrated performance analysis of innovative systems addressing offshore RES exploitation, sustainable chemical and power production, better efficiency, lower costs, lower environmental impact, and higher inherent safety.

Understanding the evolution and advances of energy conversion is critical to meet today's energy demands while lowering emissions in the fight against climate change. One advancement within nuclear plants that continues to gain interest is molten salt reactors and integrated molten salt reactors, which are the new proposed generation IV small modular reactors. To get up to speed on the latest technology, Molten Salt Reactors and Integrated Molten Salt Reactors: Integrated Power Conversion delivers a critical reference covering the main steps for the application of these reactors. Creating a more environmentally friendly energy production methodology, the reference reviews the past, current, and future states of the reactors including pros and cons, designs and safety features involved, and additional references. Included in the reference is a new approach to energy conversion technology, including coverage on material, economic, and technical challenges towards waste heat recovery, power conversion systems, and advanced computational materials proposed for generation IV systems. Advanced nuclear open air-brayton cycles are also included for higher efficiency. Rounding out with guidance on avoiding salt freezing and salt cleanup for fission and fusion reactors, Molten Salt Reactors and Integrated Molten Salt Reactors: Integrated Power Conversion provides today's nuclear engineer and power plant engineer with the impactful content of rising efficiency in molten salt reactors, ultimately leading to more efficient and affordable electricity.

Methods and Applications in Petroleum and Mineral Exploration and Engineering Geology is an interdisciplinary book bridging the fields of earth sciences and engineering. It covers topics on natural resources exploration as well as the application of geological exploration methods and techniques to engineering problems. Each topic is presented through theoretical approaches that are illustrated by case studies from around the globe. Methods and Applications in Petroleum and Mineral Exploration and Engineering Geology is a key resource for both academics and professionals, offering both practical and applied knowledge in resources exploration and engineering geology.