Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material. --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.

In a book that blends anecdote with analysis, Kathleen Hall Jamieson-author of the award-winning Packaging the Presidency-offers a perceptive and often disturbing account of the transformation of political speechmaking. Jamieson addresses such fundamental issues about public speaking as what talents and techniques differentiate eloquent speakers from non-eloquent speakers. She also analyzes the speeches of modern presidents from Truman to Reagan and of political players from Daniel Webster to Mario Cuomo. Ranging from the classical orations of Cicero to Kennedy's "Ich bin ein Berliner" speech, this lively, well-documented volume contains a wealth of insight into public speaking, contemporary characteristics of eloquence, and the future of political discourse in America.

The second edition of this formative collection offers analysis of the work rhetoric plays in the principles and practices of today's culture of democratic activism. Editors JongHwa Lee and Seth Kahn-and their diverse contributors working in communication and composition studies both within and outside academia-provide explicit articulation of how activist rhetoric differs from the kinds of deliberative models that rhetoric has exalted for centuries, contextualized through and by contributors' everyday lives, work, and interests. New to this edition are attention to Black Lives Matter, the transgender community, social media environments, globalization, and environmental activism. Simultaneously challenging and accessible, Activism and Rhetoric: Theories and Contexts for Political Engagement is a must-read for students and scholars who are interested in or actively engaged in rhetoric, composition, political communication, and social justice.

In modern politics as well as in historical times, character attacks abound. Words and images, like symbolic and psychological weapons, have sullied or destroyed numerous reputations. People mobilize significant material and psychological resources to defend themselves against such attacks. How does character assassination "work," and when does it not? Why do many targets fall so easily when they are under character attack? How can one prevent attacks and defend against them? The Routledge Handbook of Character Assassination and Reputation Management offers the first comprehensive examination of character assassination. Moving beyond studying corporate reputation management and how public figures enact and maintain their reputation, this lively volume offers a framework and cases to help understand, critically analyze, and effectively defend against such attacks. Written by an international and interdisciplinary team of experts, the book begins with a theoretical introduction and extensive description of the "five pillars" of character assassination: (1) the attacker, (2) the target, (3) the media, (4) the public, and (5) the context. The remaining chapters present engaging case studies suitable for class discussion. These include: Roman emperors; Reformation propaganda; the Founding Fathers; defamation in US politics; women politicians; autocratic regimes; European leaders; celebrities; nations; Internet campaigns. This handbook will prove invaluable to undergraduate and postgraduate students in communication, political science, history, sociology, and psychology departments. It will also help researchers become independent, critical, and informed thinkers capable of avoiding the pressure and manipulations of the media.

Virtually unknown to the public or historians, White House photographers have developed amazing access to the presidents of the United States over the past half-century. In this book, long-time White House correspondent Kenneth T. Walsh tells their stories, emphasizing observations about the presidents the photographers got to know so well along with other key figures close to those presidents-including the first ladies, members of Congress, and important world leaders. This book shows how official White House photographers have morphed into ultimate insiders within the American presidency, allowed to observe and take pictures of nearly everything Chief Executives do related to their job. The "photogs" have often become close friends with the presidents they have served. Using these bonds of trust and their own powers of observation, they created fundamental impressions and public images of the presidents through the art of photography. Acting not only as image makers but as visual historians, they have built pictorial chronicles of the presidency-intimate narratives of America's leaders in public and private, showing how they dealt with everyday life as well as moments of great crisis and opportunity. From children playing in the Oval Office to decisions to send troops into harm's way, images created by White House photographers can make or break a presidential administration as well as define an era.

George Soros is among the world's most prominent public figures. He is one of the history's most successful investors and his philanthropy, led by the Open Society Foundations, has donated over $14 billion to promote democracy and human rights in more than 120 countries. But in recent years, Soros has become the focus of sustained right-wing attacks in the United States and around the world based on his commitment to open society, progressive politics and his Jewish background. In this brilliant and spirited book, Soros offers a compendium of his philosophy, a clarion call-to-arms for the ideals of an open society: freedom, democracy, rule of law, human rights, social justice, and social responsibility as a universal idea. In this age of nationalism, populism, anti-Semitism, and the spread of authoritarian governments, Soros's mission to support open societies is as urgent as it is important.

"Indispensable.... for anyone who cares about journalism." - Professor Karin Wahl-Jorgensen How can we understand the complex relationship between journalism and emotion? In a world of live-streamed terror, polarised political debates and fake news, emotion has become central to our understanding of contemporary journalism. Including interviews with leading journalists throughout, Journalism and Emotion critically explores the impact of this new affective media environment, not just on the practice of journalism, but also the lived experience of journalists themselves. Bringing together theory and practice, Stephen Jukes explores: The history of objectivity and emotion in journalism, from pre-internet to digital. The 'emotionalisation' of culture in today's populist media landscape. The blurring of boundaries between journalism and social media content. The professional practices of journalists working with emotive material. The mental health risks to journalists covering traumatic stories. The impact on journalists handling graphic user-generated content. In today's interactive, interconnected and participatory media environment, there is more emotive content being produced and shared than ever before. Journalism and Emotion helps you make sense of this, explaining how emotion is mobilised to influence public opinion, and how journalists themselves work with and through emotional material.

This book serves as an accessible critical introduction to the broad category of American political television content. Encompassing political news and scripted entertainment, Political TV addresses a range of formats, including interview/news programs, political satire, fake news, drama, and reality TV. From long-running programs like Meet the Press to more recent offerings including Veep, The Daily Show, House of Cards, Last Week Tonight, and Scandal, Tryon addresses ongoing debates about the role of television in representing issues and ideas relevant to American politics. Exploring political TV's construction of concepts of citizenship and national identity, the status of political TV in a post-network era, and advertisements in politics, Political TV offers an engaging, timely analysis of how this format engages its audience in the political scene. The book also includes a videography of key and historical series, discussion questions, and a bibliography for further reading.

What meaning can be found in calamity and suffering? This question is in some sense perennial, reverberating through the canons of theology, philosophy, and literature. Today, The Politics of Consolation reveals, it is also a significant part of American political leadership. Faced with uncertainty, shock, or despair, Americans frequently look to political leaders for symbolic and existential guidance, for narratives that bring meaning to the confrontation with suffering, loss, and finitude. Politicians, in turn, increasingly recognize consolation as a cultural expectation, and they often work hard to fulfill it. The events of September 11, 2001 raised these questions of meaning powerfully. How were Americans to make sense of the violence that unfolded on that sunny Tuesday morning? This book examines how political leaders drew upon a long tradition of consolation discourse in their effort to interpret September 11, arguing that the day's events were mediated through memories of past suffering in decisive ways. It then traces how the struggle to define the meaning of September 11 has continued in foreign policy discourse, commemorative ceremonies, and the contentious redevelopment of the World Trade Center site in lower Manhattan.

From the social media-based 2008 Obama election campaign to the civic protest and political revolutions of the 2011 Arab Spring, the past few years have been marked by a widespread and complex shift in the political landscape, as the rise of participatory platforms - such as YouTube, Twitter, Facebook, and blogs - have multiplied the venues for political communication and activism. This book explores the emergence of a permanent campaign - the need for constant readiness - on networked communication platforms, focusing on political moments, crises and elections in Canada, the U.S.A., and Australia. The book chapters investigate the proliferation of new political actors and communicators: political bloggers, advocacy groups, diverse publics, and political party staff as they engage in political maneuvers across participatory platforms. With in-depth analyses of some of the most well-known participatory media today, this book offers a critical assessment of the constant efforts at managing the plurality of voices that characterize contemporary politics.

Brands are designed to build relationships between consumers and the products, services, or organizations they represent by providing added value to their objects. Through brand promotion, consumers form associations with brands, which can become established and lead to a long-term relationship between the product, service or organization and consumer. Similarly, public health brands are the associations that individuals hold for health behaviours or lifestyles. Public health branding - building positive associations with healthy behaviours and lifestyle choices - is the primary strategy by which commercial marketing is applied in health communication and social marketing.
This book examines theory and best practices of branding and its application in public health programs. Through a series of reviews and case studies, the book argues that branding is an emerging public health strategy that needs resources and continued development of innovative methodologies to effect lasting population-level change. In recent years, public health branding has been successfully applied across a wide range of chronic and infectious disease issues and behaviors - from tobacco control to HIV/AIDS - and globally across the developed and developing world. Branding is an important strategy for public health because it can address multiple behaviours simultaneously, and most health risks stem from multiple behaviours and complex lifestyle choices. Promoting healthy lifestyles is the key outcome for public health, thus making the development of improved branding strategies a critical objective for the field.

What is political marketing and how does it work? This question sits at the heart of this book. Using the British General Election of 2005 as a case study, this collection focuses on three important elements: the products offered by the parties; the campaign communication; and the perceptions, reactions and attitudes of the voters. Within each chapter is a discussion of the role of marketing in constructing the elements of an election campaign, how marketing informs the communicational aspects and how the strategy is perceived by the voters. This analysis, the first of its kind, allows us to understand how marketing informs the disparate elements of a campaign to understand if politics has entered a market-oriented phase. The book raises a number of important questions, particularly the extent to which marketing has become the new political ideology, and what affect this is having on the voter perceptions of the parties. -- .

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd. The book presents the latest thinking on marketing issues and the consequences of political marketing, including insights into current British politics that can easily be applied to democratic countries. It will help you develop strategies that make effective use of limited resources as nonprofit organizations face greater competition for reduced government funding. Current Issues in Political Marketing addresses the ethical and practical difficulties in implementing traditional business approaches into the political and public arena. Political parties, the media, universities, local governments, charities, and legislatures are all adopting tools of marketing intelligence to understand their market needs and demands. This unique book examines how to adapt marketing to politics, including which marketing tools and concepts can be successfully transferred, and looks at the advantagesand problemsthat political marketing can bring. Topics examined in Current Issues in Political Marketing include: political frames agenda setting voter attitude public-policy marketing change management relationship marketing voter disengagement party identification market orientation product anatomy branding segmentation and much more! Current Issues in Political Marketing is a valuable resource for directors and managers of nonprofit and charitable organizations, and for academics working in nonprofit management and social work.

This is a systematic and accessible introduction to the critical concepts, structures, and professional practices of political communication. Author Darren G. Lilleker presents more than 50 core concepts in political communication which cement together various strands of theory. From aestheticisation to virtual politics, he explains, illustrates, and provides selected further readings. He considers both practical and theoretical issues central to political communication and offers a critical assessment of recent developments in political communication.

The nineteenth century was the heyday of furious contention between American political parties, and Joel Silbey has recaptured the drama and substance of those battles in a representative safmpling of party pamphlets. Political parties mapped the landscape of electoral and ideological warfare, constructing images of themselves and of their adversaries that resonate and echo the basic characteristics of America's then reigning sets of ideas. The nature of political controversy, as well as the substance of politics, is embedded in these party documents, which both united and divided Americans. Unlike today's party platforms, these pamphlets explicated real issues and gave insight into the society at large. Andrew Jackson's Democrats, Millard Fillmore's Whigs, Abraham Lincoln's Republicans, and other, lesser-known parties are represented here. The pamphlets demonstrate how, for this fifty-year period, political parties were surrogates for American demands and values. Broad in scope, widely circulated, catalysts for heated debate over the decades, these pamphlets are important documents in the history of American politics.

In a brilliant monograph-length introduction, Silbey teases out and elucidates the themes each party stressed and took as its own in its fight for the soul of the nation.

The nineteenth century was the heyday of furious contention between American political parties, and Joel Silbey has recaptured the drama and substance of those battles in a representative sampling of party pamphlets. Political parties mapped the landscape of electoral and ideological warfare, constructing images of themselves and of their adversaries that resonate and echo the basic characteristics of America's then reigning sets of ideas. The nature of political controversy, as well as the substance of politics, is embedded in these party documents, which both united and divided Americans. Unlike today's party platforms, these pamphlets explicated real issues and gave insight into the society at large. Andrew Jackson's Democrats, Millard Fillmore's Whigs, Abraham Lincoln's Republicans, and other, lesser-known parties are represented here. The pamphlets demonstrate how, for this fifty-year period, political parties were surrogates for American demands and values. Broad in scope, widely circulated, catalysts for heated debate over the decades, these pamphlets are important documents in the history of American politics.

In a brilliant monograph-length introduction, Silbey teases out and elucidates the themes each party stressed and took as its own in its fight for the soul of the nation.

As the number of women candidates for office in the U.S. increases each election cycle, scholars are confronted with questions about the impact of their sex on their chances of success. Chief among these questions involves the influence of gender stereotypes on the decisions voters make in elections in which women run against men. Previous research documents that voters see women and men as possessing different character traits and different abilities to handle policy issues. These findings, combined with anecdotal evidence of sexist attitudes toward women candidates, raises concerns that women candidates are hampered by their sex and gender considerations. Employing data from an original survey of 3150 U.S. adults conducted in 2010, this book confronts scholarly concerns that gender stereotypes work to undermine women's chances of success. Challenging the conventional wisdom, these data demonstrate that voters do not rely heavily on gender stereotypes when evaluating and voting for women candidates. Voters do hold gendered attitudes, both positive and negative, about women candidates, but these attitudes are not related to the political decisions voters make. Instead, in deciding for whom to vote, people are influenced by traditional political forces, like political party and incumbency, regardless of the sex of the candidates. There is also evidence that partisan stereotypes interact with gender stereotypes to influence reactions to candidates, both women and men, depending on their political party. In the end, this project demonstrates that women candidates win as often as do men and that partisan concerns trump gender every time.

A comprehensive guide to effective participation in the public debate about our most indispensable right: freedom of expression Encouraging readers to think critically about freedom of speech and expression and the diverse critical perspectives that challenge the existing state of the law, this text provides a comprehensive analysis of the historical and legal contexts of the First Amendment, from its early foundations all the way to censorship on the Internet. Throughout the book, authors Douglas M. Fraleigh and Joseph S. Tuman use the "Marketplace of Ideas" metaphor to help readers visualize a world where the exchange of ideas is relatively unrestrained and self-monitored. The text provides students with the opportunity to read significant excerpts of landmark decisions and to think critically about the issues and controversies raised in these cases. Students will appreciate the treatment of contemporary issues, including free speech in a post-9/11 world, free expression in cyberspace, and First Amendment rights on college campuses. Features: Demystifies free speech law, encouraging readers to grapple with the complexities of significant ethical and legal issues Sparks student interest in "big picture" issues while simultaneously covering important foundational material, including incitement, fighting words, true threats, obscenity, indecency, child pornography, hate speech, time place and manner restrictions, symbolic expression, restrictions on the Internet, and terrorism. Includes significant excerpts from landmark freedom of expression cases, including concurring or dissenting opinions where applicable, to help students become active learners of free expression rights Offers critical analysis and alternative perspectives on free expression doctrines to demonstrate that existing doctrine is not necessarily ideal or immutable Includes a global perspective on free expression including a chapter on international and comparative perspectives that helps students see how the values of different cultures influence judicial decisions

Over the last forty years or so academic interest in 'globalization' has burgeoned, and, since the 1970s at least, attempts to define, analyse, and critically explain it have become vital areas of research and study across many disciplines. Moreover, if globalization is a defining phenomenon of our age, then it cannot begin to be understood without a close interrogation of the role of media and communications. Indeed, the complex relationship between macro and micro processes of globalization and the action of media and communications to create what the editor of this new Routledge collection describes as a 'mediated globalization' has, she argues, never been more significant. As serious academic work on and around globalization and the media continues to flourish as never before, this new title in Routledge's Critical Concepts in Media and Cultural Studies series meets the need for an authoritative reference work to make sense of a rapidly growing and ever more complex corpus of literature, and to provide a map of the area as it has emerged and developed. It is a landmark collection of foundational and the best cutting-edge scholarship in the field and is organized in four volumes. Edited by Terhi Rantanen, Professor of Global Media and Communications at the London School of Economics, Globalization and the Media is fully indexed and has a comprehensive introduction, newly written by the editor, which places the collected material in its historical and intellectual context. It is an essential work of reference and is destined to be valued by scholars and students as a vital one-stop research and pedagogic resource.

Turn on the television or sign in to social media during election season and chances are you'll see plenty of negative campaigning. For decades, conventional wisdom has held that Americans hate negativity in political advertising, and some have even argued that its pervasiveness in recent seasons has helped to drive down voter turnout. Arguing against this commonly held view, Kyle Mattes and David P. Redlawsk show not only that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed.
The most comprehensive treatment of negative campaigning to date, "The Positive Case for Negative Campaigning" uses models, surveys, and experiments to show that much of the seeming dislike of negative campaigning can be explained by the way survey questions have been worded. By failing to distinguish between baseless and credible attacks, surveys fail to capture differences in voters' receptivity. Voters' responses, the authors argue, vary greatly and can be better explained by the content and believability of the ads than by whether the ads are negative. Mattes and Redlawsk continue on to establish how voters make use of negative information and why it is necessary. Many voters are politically naive and unlikely to make inferences about candidates' positions or traits, so the ability of candidates to go on the attack and focus explicitly on information that would not otherwise be available is crucial to voter education.

In 2006, Felipe Calderon narrowly defeated Andres Manuel Lopez Obrador in Mexico's hotly contested presidential election. Mexico's 2006 presidential race demonstrated the importance of contested elections in democratic consolidation. "Consolidating Mexico's Democracy" is at once a close examination of this historic election and an original contribution to the comparative study of elections throughout the world.

The contributors to this volume--preeminent scholars from the fields of political science and government--make use of extensive research data to analyze the larger issues and voter practices at play in this election. With their exclusive use of panel surveys--where individuals are interviewed repeatedly to ascertain whether they have changed their voter preference during an election campaign--the contributors gather rich evidence that uniquely informs their assessment of the impact of the presidential campaign and the voting views of Mexican citizens.

The contributors find that, regardless of the deep polarization between the presidential candidates, the voters expressed balanced and nuanced political views, focusing on the perceived competence of the candidates. The essays here suggest the 2006 election, which was only the second fully free and competitive presidential election allowed by the Mexican government, edged the country closer to the pattern of public opinion and voting behavior that is familiar in well-established democracies in North America and Western Europe.

Since its creation in 1949, the Council of Europe has concentrated most of its efforts on promoting the protection of human rights. In this field it has proved to be extremely effective, especially during the last six years when it has introduced a number of legal initiatives. The Organisation has launched a range of campaigns to raise public awareness, primarily focusing on the Right to Life but also highlighting the importance of social and cultural rights. By investigating the Council of Europe's most recent public campaigns, this study aims to identify the linguistic and visual means of persuasion used to promote and disseminate human rights protection. The multimodal text analysis highlights the various elements of Promotion, Popularisation, and Pedagogy (the 3 Ps) which subtly overlap, both to raise awareness on human rights issues and promote the Institution itself. This book will be of interest to researchers and students in human rights, linguistics, rhetoric and communication studies.

This book presents a thorough quantitative and qualitative, corpus-assisted investigation of the language employed in a specialized communicative activity type: namely, the political interview aired on British and American Sunday morning talk shows. More specifically, interviewers' and interviewees' turns are analyzed here so as to unveil the stratification of discourses characterizing their speech, which inevitably favours the proliferation of a mixture of different lexico-grammatical traits and pragmatic functions.Previous studies in this field mainly adopt a conversation analysis approach, thus focusing on turn allocation and organization. This book adds a different perspective by resorting to a combination of corpus-driven and corpus-based techniques in the study of a specifically designed corpus of contemporary TV political interviews, the result being a comprehensive investigation of the genre.The analysis tackles both specialized language aspects and variation between spoken and written English in the genre at stake. Throughout the study, linguistic forms are associated, when relevant, with their pragmatic functions in context, bringing to the fore, for example, differences between the ways in which interviewers and interviewees interact with each other and with the audience. Particular emphasis is also placed on salient distinguishing traits characterizing American and British interviews.