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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising

Truman Defeats Dewey (Paperback, New edition): Gary A. Donaldson Truman Defeats Dewey (Paperback, New edition)
Gary A. Donaldson
R870 Discovery Miles 8 700 Ships in 18 - 22 working days

" Fifty years ago Harry S. Truman pulled off the greatest upset in U.S. political history. With his party split on both the left and the right, and facing a formidable Republican opponent in New York governor Thomas E. Dewey, the Missourian was thought to have little chance of remaining in the White House. But politics in the postwar years were changing dramatically. Truman and his advisers successfully read those changes: their strategy focused on building a coalition of organized labor, African Americans in large northern cities, and traditional liberals--and ignoring protests from the conservative South. Donaldson argues that Dewey did nearly as much to lose the election as Truman did to win it. Dewey entered the campaign so overconfident that he refused to confront Truman on the issues. The Republicans, certain of a mandate from the public after the midterm elections of 1946, prepared to disassemble the New Deal. Yet they suffered from even more severe internal division than the Democrats. The 1948 presidential campaign was a watershed event in the history of American politics. It encompassed Truman's rousing ""Give 'em Hell Harry"" speeches and intriguing behind-the-scenes political maneuvering. It was the first election after Roosevelt's death and the last before the advent of television. It marked the new political prominence of African American voters and organized labor, as well as the South's declining influence over the Democratic Party.

Presidential Campaigns Sins of Omission (Paperback): Kathleen Hall Jamieson, Matthew Miller Presidential Campaigns Sins of Omission (Paperback)
Kathleen Hall Jamieson, Matthew Miller
R1,280 Discovery Miles 12 800 Ships in 18 - 22 working days

It is a truism that the issues politicians discuss in campaigns deserve study, but what about the issues they do not discuss? The question of what gets on a presidential campaign s radar screen, what does not, and why is central to understanding how effectively campaigns function as tools of self-government.

This issue of The Annals examines dimensions of these questions through articles originally commissioned for two conferences at the National Press Club in Washington, D.C. If these articles together amount to a catalogue of complaints about the quality of America s presidential debate, perhaps that is to be expected. Views on what candidates ought to discuss will always lie in the eye of the beholder. What the contributors to this volume share, however, is the conviction that campaign discourse matters and that defining the campaign agenda is central to democracy.

So long as candidates seek to win 50 percent of the vote plus one, while citizens struggle to find expression of and answers for their concerns, the question "Whose campaign is it anyway?" will be with us."

Political Communication Ethics - An Oxymoron? (Paperback, New): Robert E. Denton Political Communication Ethics - An Oxymoron? (Paperback, New)
Robert E. Denton
R1,046 Discovery Miles 10 460 Ships in 18 - 22 working days

This essay collection examines ethical concerns related to the traditional areas of political communication, including campaigns, media, discourse, and advertising, as well as new technologies, including the Internet. In total, the collection provides one of the few volumes to examine political ethics from an academic perspective rather than from a moralistic or rule orientation.

Bruce Gronbeck provides an assessment of presidential campaigns, arguing that ethical judgments of citizens are based on candidates' actions and motives, character, and competence. Ronald Lee explores the ethics of campaign discourse, and he charts the relationship between presidential candidates' projection of civic virtue and the political arrangements that dictate the course of the campaign itself. Steven Goldzwig and Patricia Sullivan examine what happens to discourse when the divide between the haves and have-nots translates into a local community disconnected from virtual politics. The nature, types, and impact of the growing use of hate speech in contemporary politics is explored by Rita Whillock, while Robert Denton investigates television as an instrument of governing and its impact on the nature of democracy. Gary Woodward looks at the ethics of political journalism, and Lynda Lee Kaid analyzes the ethical issues raised by political advertising in all forms. Clifford Jones looks at the impact of campaign finance rules on campaign communication strategy; Gary Selnow explores the ethics of politics on the Internet; and Robert Denton concludes by examining the relationship between constitutional authority and public morality. An important text for students as well as scholars investigating contemporary American politics.

Communication in the Presidential Primaries - Candidates and the Media, 1912-2000 (Paperback): Kathleen E. Kendall Communication in the Presidential Primaries - Candidates and the Media, 1912-2000 (Paperback)
Kathleen E. Kendall
R1,286 Discovery Miles 12 860 Ships in 18 - 22 working days

In a comparison of communication in the U.S. presidential primaries of the twentieth century, Kendall examines the role of the candidates and the media during the period of primary elections. Drawing upon information from a broad array of sources, Kendall uncovers communication patterns that transcend time regarding political image, horse race coverage, and negative campaigning. She takes a strong communication perspective, arguing that the verbal context of the presidential primaries is an important factor overlooked in traditional studies. Topics covered include the effect of party rules on communication, the role of speeches and debates, the role of political advertising, and the media's construction of the primaries in the pre- television era and the age of television. Kendall examines the 1996 primaries in light of patterns discovered in earlier years, and she makes predictions and recommendations regarding the 2000 primaries. With its century-wide scope and the variety of research methods used, the book will be of considerable value to researchers, scholars, journalists and students involved with political communication and American presidential elections.

Repealed - Ireland's Unfinished Fight for Reproductive Rights (Hardcover): Camilla Fitzsimons Repealed - Ireland's Unfinished Fight for Reproductive Rights (Hardcover)
Camilla Fitzsimons; As told to Sinead Kennedy; Foreword by Ruth Coppinger
R1,998 Discovery Miles 19 980 Ships in 10 - 15 working days

*Winner of the James S. Donnelly, Sr. Prize 2022* In Ireland, 2018, a constitutional ban that equated the life of a woman to the life of a fertilised embryo was overturned and abortion was finally legalised. This victory for the Irish Repeal movement set the country alight with euphoria. But, for some, the celebrations were short-lived - the new legislation turned out to be one of the most conservative in Europe. People still travel overseas for abortions and services are not yet fully commissioned in Northern Ireland. This book traces the history of the origins of the Eighth Amendment, which was drawn up in fear of a tide of liberal reforms across Europe. It draws out the lessons learned from the groundbreaking campaign in 2018, which was the culmination of a 35-year-long reproductive rights movement and an inspiring example of modern grassroots activism. It tells the story of the 'Repeal' campaign through the lens of the activists who are still fighting in a movement that is only just beginning.

Is Free TV for Federal Candidates Constitutional? (Paperback): Lillian R. BeVier Is Free TV for Federal Candidates Constitutional? (Paperback)
Lillian R. BeVier
R218 R201 Discovery Miles 2 010 Save R17 (8%) Ships in 18 - 22 working days

This author critiques the constitutionality and wisdom of proposals to provide free television time to candidates for federal office as a means of reforming campaign finance practices.

Packaging the Presidency - A History and Criticism of Presidential Campaign Advertising (Paperback, 3rd Revised edition):... Packaging the Presidency - A History and Criticism of Presidential Campaign Advertising (Paperback, 3rd Revised edition)
Kathleen Hall Jamieson
R805 Discovery Miles 8 050 Ships in 10 - 15 working days

Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952 to 1992.

The Presidential Campaign Film - A Critical History (Paperback, New edition): Joanne Morreale The Presidential Campaign Film - A Critical History (Paperback, New edition)
Joanne Morreale
R1,277 Discovery Miles 12 770 Ships in 18 - 22 working days

Morreale traces the development of the documentary films produced for presidential candidates from Calvin Coolidge in 1923 to George Bush and Bill Clinton in 1992. The work provides insight into today's visually oriented presidential campaign by analyzing the production of candidates' images as the films evolve from classical to modern forms. Campaign films are usually overlooked by campaign scholars, yet they provide the fullest available visual portrait of a candidate during a campaign, they encapsulate persuasive appeals and strategies, and they illustrate Republican and Democratic candidates' different approaches to mediated communication. Morreale concludes that presidential campaign films provide a lens through which we can view both changes and continuities in American politics and culture. Recommended for scholars and students of communication, political science, and history.

All's Fair - "Love, War and Running for President" (Paperback, Reprinted edition): Mary Matalin, James Carville All's Fair - "Love, War and Running for President" (Paperback, Reprinted edition)
Mary Matalin, James Carville; As told to Peter Knobler
R551 Discovery Miles 5 510 Ships in 18 - 22 working days

Never before has a more revealing X ray been taken of the modern American presidential campaign than this compelling memoir of the nation's foremost political operatives, Democrat James Carville and Republican Mary Matalin.

Not since Theodore White's legendary Making of the President series has a book on presidential campaigns so intimately recounted the power plays and clandestine maneuvers that are at the heart of American political dueling. James Cherville and Mary Matalin, themselves the key players at the center of the political battles and election headlines that gripped America, tell in candid, stunning detail of the day-by-day pressures, near disasters, and triumphs of campaign life; they take the reader deeper than ever before into the art of getting a president elected.

For anyone interested in politics and the way our nation chooses its leaders, All's Fair is a vital resource, and the most telling guide available to the inner workings of today's partisan conflict.

Winning and Keeping Power in Canadian Politics (Hardcover): Jason Roy, Christopher Alcantara Winning and Keeping Power in Canadian Politics (Hardcover)
Jason Roy, Christopher Alcantara
R1,793 R1,466 Discovery Miles 14 660 Save R327 (18%) Ships in 9 - 17 working days

Do negative campaigns win elections? Do voters abandon candidates accused of scandalous behaviour? Do government apologies affect prospects for re-election? While many people assume the answer to each of these questions is yes, there is limited empirical evidence to support these assumptions. In this book, Jason Roy and Christopher Alcantara use a series of experiments to test these and other commonly held beliefs. Each chapter draws upon contemporary events and literature to frame the issues and strategies. The findings suggest that not all of the assumptions that people have about the best strategies for winning and keeping political power hold up to empirical scrutiny. In fact, some work in ways that many readers may find surprising. Original and innovative in its use of experimental methods, Winning and Keeping Power in Canadian Politics is a persuasive analysis of some of our most prominent and long-standing political myths. It will be a "go to" resource for journalists, strategists, scholars, and general readers alike.

Inside Campaign Finance - Myths and Realities (Paperback, New edition): Frank J Sorauf Inside Campaign Finance - Myths and Realities (Paperback, New edition)
Frank J Sorauf
R1,360 Discovery Miles 13 600 Ships in 18 - 22 working days

The issues surrounding money in American elections are continually controversial. How much does money affect the outcome of elections? Do those who help finance candidates exert undue influence in the making of public policy? In this landmark book, one of America's most distinguished political scientists explores the dynamics and consequences of campaign finance in America and explodes many myths about this widely debated subject. Frank J. Sorauf provides balanced and informative commentary on such critical issues in campaign financing as: - the growing problems of regulating American campaign finance under the post-Watergate legislation of 1974; - the forces that affect the supply of money available for campaigning, from economic conditions to the competitiveness of elections; - the increasing power of incumbent candidates in the two-way exchange between candidates and contributors; - political learning and the search for ways to avoid the laws on campaign finance; - the myths and realities about the role and influence of PACs; - the vanishing funds for public funding of the presidential campaigns; - the new middlemen and brokers (e.g., the case of Charles Keating); - the major options for reform: private versus public funding; - the political deadlock over reform: parties, public opinion, and the interests of incumbents; - the possibility of new levels of competition and spending in 1992. Sorauf argues that the American system of campaign financing has become increasingly stable and institutionalized during the last sixteen years, and that the major players in the system-PACs, individual fund-raisers, party committees, and incumbent candidates-now behave in fairly predictable ways. His book is a fresh and persuasive account of the importance and the limits of money as a base of political influence in the United States.

The Victory Lab - The Secret Science of Winning Campaigns (Paperback): Sasha Issenberg The Victory Lab - The Secret Science of Winning Campaigns (Paperback)
Sasha Issenberg
R417 R366 Discovery Miles 3 660 Save R51 (12%) Ships in 18 - 22 working days

A lively and fascinating look at how a handful of academics, statisticians, and strategists are reshaping how political campaigns are won and lost. It offers the secret history of modern American politics, pulling back the curtain on the tactics and strategies used.

Wrong Winner - The Coming Debacle in the Electoral College (Paperback, New): David W. Abbott, James P. Levine Wrong Winner - The Coming Debacle in the Electoral College (Paperback, New)
David W. Abbott, James P. Levine
R1,004 Discovery Miles 10 040 Ships in 18 - 22 working days

This book describes what the authors identify as an emerging political crisis in U.S. politics: the possible winning of the presidency by a candidate with far fewer votes than his or her opponent. David W. Abbott and James P. Levine stress both the irrationality and peculiar nature of the current electoral system, emphasizing recent and current political developments. On the basis of their computer analysis of past elections and modern political realities, the authors predict that within twenty years it is very likely that the United States will produce a "wrong winner." In explaining how this phenomenon could occur, Abbott and Levine introduce the concept of the "wasted vote; " the fact that winning lopsided majorities in states is worth no more than winning states by one vote, due to the antiquated winner-take-all principle. The opening chapter gives a brief historical overview of the electoral college and the structure of the existing electoral system. The method of selection of state electors is then scrutinized, along with the set of procedures that the electors work with until the formal announcement of the electoral votes. The authors also note that, under an odd set of ground rules, if no candidate gets a majority of votes in the college, the House of Representatives must choose the president. Whenever there is a third party candidate, there is a danger of a stalemate in Congress, creating the potential for "all kinds of nefarious political shenanigans." The authors conclude that the only satisfactory solution to the electoral system's shortcomings is the total abrogation of the electoral college and a shift to direct election of the president by the people. Wrong Winner will bean excellent supplementary text in Public Choice, Campaign and Elections, and American Government courses, as well as of interest to political professionals and political scientists.

Winning Your Election the Wellstone Way - A Comprehensive Guide for Candidates and Campaign Workers (Paperback): Jeff Blodgett,... Winning Your Election the Wellstone Way - A Comprehensive Guide for Candidates and Campaign Workers (Paperback)
Jeff Blodgett, Bill Lofy, Ben Goldfarb, Erik Peterson
R635 Discovery Miles 6 350 Ships in 10 - 15 working days

As the 2008 presidential race dominates political discussion and media coverage worldwide, thousands of lesser-known local contests are being hard-fought in our neighborhoods, cities, and states. Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progressive training center that has instructed thousands of political activists, campaign managers, and volunteers, of whom more than two hundred have gone on to run for office and win. Jeff Blodgett and Bill Lofy analyze the crucial lessons learned from many successful (and several losing) campaigns and demystifies what it takes to run for-and win-a political seat. This companion guide to Politics the Wellstone Way, the best-selling introduction to political action, features the in-depth knowledge that campaigns need to take energy and engagement to the next level-getting elected. With detailed and informative examples from progressive campaigns at every level throughout the United States, Winning Your Election the Wellstone Way combines grassroots organizing with political strategy, articulating a bold populist agenda. If you have ever considered volunteering for a political candidate, working for a campaign, or even running for public office yourself, Winning Your Election the Wellstone Way is the key resource you need to devise a sophisticated, progressive, and successful strategy and, ultimately, affect people's lives for the better.

The Only Constant is Change - Technology, Political Communication, and Innovation Over Time (Paperback): Ben Epstein The Only Constant is Change - Technology, Political Communication, and Innovation Over Time (Paperback)
Ben Epstein
R1,088 Discovery Miles 10 880 Ships in 10 - 15 working days

Over the course of American political history, political elites and organizations have often updated their political communications strategies in order to achieve longstanding political communicaiton goals in more efficient or effective ways. But why do successful innovations occur when they do, and what motivates political actors to make choices about how to innovate their communication tactics? Covering over 300 years of political communication innovations, Ben Epstein shows how this process of change happens and why. To do this, Epstein, following an interdisciplinary approach, proposes a new model called "the political communication cycle" that accounts for the technological, behavioral, and political factors that lead to revolutionary political communication changes over time.These changes (at least the successful ones) have been far from gradual, as long periods of relatively stable political communication activities have been disrupted by brief periods of dramatic and permanent transformation. These transformations are driven by political actors and organizations, and tend to follow predictable patterns. Epstein moves beyond the technological determinism that characterizes communication history scholarship and the medium-specific focus of much political communication work. The book identifies the political communication revolutions that have, in the United States, led to four, relatively stable political communication orders over history: the elite, mass, broadcast, and (the current) information orders. It identifies and tests three phases of each revolutionary cycle, ultimately sketching possible paths for the future. The Only Constant is Change offers readers and scholars a model and vocabulary to compare political communication changes across time and between different types of political organizations. This provides greater understanding of where we are currently in the recurring political communication cycle, and where we might be headed.

Crime in Progress - The Secret History of the Trump-Russia Investigation (Paperback): Glenn Simpson, Peter Fritsch Crime in Progress - The Secret History of the Trump-Russia Investigation (Paperback)
Glenn Simpson, Peter Fritsch
R317 R288 Discovery Miles 2 880 Save R29 (9%) Ships in 9 - 17 working days

** THE NEW YORK TIMES BESTSELLER** The never-before-told, inside story of the Steele Dossier and the Trump-Russia investigation 'The best procedural yet written about the discovery of Trump's Russia ties' New York Times The founders of the Washington-based intelligence firm Fusion GPS Glenn Simpson and Peter Fritsch were the first to uncover Trump's disturbing ties to the Kremlin and the crimes that have since plagued his presidency. Working with British former MI6 agent and Russia expert Christopher Steele, they produced the notorious dossier which disclosed that the Trump team was deeply compromised by a hostile foreign power bent on disrupting the West and influencing the US presidential election. In Crime in Progress, the authors chronicle their high-stakes investigation and desperate efforts to warn both the American and British governments, the FBI and the media - no matter the cost. When the dossier finally exploded onto the world stage after a leak, it led to the Mueller report and disrupted Trump's secret planned rapprochement with Putin's Russia. After years on his trail, the authors' inescapable conclusion is that Trump is an asset of the Russian government, whether he knows it or not. A real-life political thriller with the makings of a modern classic, Crime in Progress is the definitive story of the pursuit of the truth about Trump and one of the greatest betrayals in American history. 'I've read all the books on this subject - this is the one you want to read . . . I feel fairly steeped in this matter and I learned something on every page' Rachel Maddow, MSNBC 'You don't need to read John le Carre or Tom Clancy to find espionage thrills in Washington these days, turn over any stone in the Beltway's secret world and you'll observe the seething mass of conspiracy and subterfuge beneath . . . Take Glenn Simpson and Peter Fritsch, who have become central characters in a quite terrifying international spy thriller' Josh Glancy, Sunday Times

When Does Gender Matter? - Women Candidates and Gender Stereotypes in American Elections (Paperback): Kathleen Dolan When Does Gender Matter? - Women Candidates and Gender Stereotypes in American Elections (Paperback)
Kathleen Dolan
R995 Discovery Miles 9 950 Ships in 10 - 15 working days

As the number of women candidates for office in the U.S. increases each election cycle, scholars are confronted with questions about the impact of their sex on their chances of success. Chief among these questions involves the influence of gender stereotypes on the decisions voters make in elections in which women run against men. Previous research documents that voters see women and men as possessing different character traits and different abilities to handle policy issues. These findings, combined with anecdotal evidence of sexist attitudes toward women candidates, raises concerns that women candidates are hampered by their sex and gender considerations. Employing data from an original survey of 3150 U.S. adults conducted in 2010, this book confronts scholarly concerns that gender stereotypes work to undermine women's chances of success. Challenging the conventional wisdom, these data demonstrate that voters do not rely heavily on gender stereotypes when evaluating and voting for women candidates. Voters do hold gendered attitudes, both positive and negative, about women candidates, but these attitudes are not related to the political decisions voters make. Instead, in deciding for whom to vote, people are influenced by traditional political forces, like political party and incumbency, regardless of the sex of the candidates. There is also evidence that partisan stereotypes interact with gender stereotypes to influence reactions to candidates, both women and men, depending on their political party. In the end, this project demonstrates that women candidates win as often as do men and that partisan concerns trump gender every time.

Political Communication in the Time of Coronavirus (Paperback): Jay G. Blumler, Peter Van Aelst Political Communication in the Time of Coronavirus (Paperback)
Jay G. Blumler, Peter Van Aelst
R1,034 R691 Discovery Miles 6 910 Save R343 (33%) Ships in 9 - 17 working days

Timely text authored by leading political communication scholars on the effects of tCovid-19 on political communication. How governments, journalists, and the public communicate is of interest within the disciplines of political science, media studies, communication studies, and journalism.

Absent Mandate - Strategies and Choices in Canadian Elections (Hardcover): Harold Clarke, Jane Jenson, Larry LeDuc, Jon Pammett Absent Mandate - Strategies and Choices in Canadian Elections (Hardcover)
Harold Clarke, Jane Jenson, Larry LeDuc, Jon Pammett
R1,423 Discovery Miles 14 230 Ships in 10 - 15 working days

Absent Mandate develops the crucial concept of policy mandates, distinguished from other interpretations of election outcomes, and addresses the disconnect between election issues and government actions. Emphasizing Canadian federal elections between 1993 and 2015, the book examines the Chretien/Martin, Harper, and Trudeau governments and the campaigns that brought them to power. Using data from the Canadian Election Studies and other major surveys, Absent Mandate documents the longstanding volatility in Canadian voting behaviour. The failure of elections to provide genuine policy mandates stimulates public discontent with the political process and widens the gap between the promise and the performance of Canadian democracy.

DISCLOSE Act & Campaign Finance - Overview, Analysis & Debate (Hardcover): Danielle P. Cacinello DISCLOSE Act & Campaign Finance - Overview, Analysis & Debate (Hardcover)
Danielle P. Cacinello
R3,891 Discovery Miles 38 910 Ships in 10 - 15 working days

As it has periodically for decades, Congress is again considering how or whether to regulate campaign financing. The latest iteration of the debate over which kinds of groups should be permitted to spend funds on political advertisements, and how so, was renewed on January 21st, 2010, when the Supreme Court of the United States issued its decision in Citizens United v. Federal Election Commission. The legislative response receiving the most attention to date - and the emphasis of this book - is the DISCLOSE (Democracy is Strengthened by Casting Light on Spending in Elections) Act. This book provides an overview and analysis of major policy issues addressed in the DISCLOSE Act and congressional considerations and implications of enacting or not enacting it.

The Persuasive Power of Campaign Advertising (Paperback): Travis N. Ridout, Michael M. Franz The Persuasive Power of Campaign Advertising (Paperback)
Travis N. Ridout, Michael M. Franz
R622 Discovery Miles 6 220 Ships in 10 - 15 working days

The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them. The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of outrageous ads that "go viral" on the web-which often leads to their replaying as television news stories, generating additional attention. The Persuasive Power of Campaign Advertising features the first analysis of the impact on voters of media coverage of political advertising and shows that televised political advertising continues to have widespread influence on the choices that voters make at the ballot box.

Campaign Finance - Background, Regulation & Reform (Hardcover, New): Thomas P. Kallen Campaign Finance - Background, Regulation & Reform (Hardcover, New)
Thomas P. Kallen
R1,818 R1,657 Discovery Miles 16 570 Save R161 (9%) Ships in 10 - 15 working days

As the recently ended U.S. presidential campaign made clear (once again), money talks and ...Therefore, should funding of political campaigns be regulated or just go to the highest bidder or those who can raise the largest amount of funds on the internet or from private sources? This book examines these issues.

From the Front Porch to the Front Page - Mckinley and Bryan in the 1896 Presidential Campaign (Paperback, New edition): William... From the Front Porch to the Front Page - Mckinley and Bryan in the 1896 Presidential Campaign (Paperback, New edition)
William D Harpine
R678 R515 Discovery Miles 5 150 Save R163 (24%) Ships in 10 - 15 working days

The campaign of 1896 gave the public one of the most dramatic and interesting battles of political oratory in American history, even though, ironically, its issues faded quickly into insignificance after the election. In what is often thought of as a single-issue campaign, William Jennings Bryan delivered his famous ""Cross of Gold"" speech but lost the election. Meanwhile, William McKinley addressed a range of topics in more than three hundred speeches - without ever leaving his front porch. William D. Harpine traces the campaign month-by-month to show the development of Bryan's rhetoric and the stability of McKinley's. Beyond adding depth and detail to the scholarly understanding of the 1896 presidential campaign itself, this book casts light on the importance of historical perspective in understanding rhetorical efforts in politics.

Capturing Campaign Effects (Paperback, New): Henry E. Brady, Richard Johnston Capturing Campaign Effects (Paperback, New)
Henry E. Brady, Richard Johnston
R1,026 Discovery Miles 10 260 Ships in 10 - 15 working days

Do political campaign events determine election winners? For too long, political scientists argued that issues, not campaigns, determined whether politicians won or lost. Journalists and party activists, on the other hand, devoted their energy to refining candidates' public images, through events, advertisements and media appearances. ""Capturing Campaign Effects"" brings together an outstanding list of experts in the emerging field of campaign effects to study the influence of campaigns on our political culture. The result is a broad exploration of various campaign factors - debates, news coverage, advertising, and polls - and their effects - priming, learning, and persuasion; as well as an impressive survey of techniques for the collection and analysis of campaign data. ""Capturing Campaign Effects"" examines different kinds of campaigns in the US and abroad, and presents strong evidence for significant campaign effects. ""Capturing Campaign Effects"" seeks to bring the study of campaigns into the mainstream. The contributors include many of the world's leading students of public opinion and elections. For those interested in studying elections, this book provides the broadest and most in-depth compendium of what we know and how we can learn more about the impacts of political campaigns. The volume is a must-read for graduate students and scholars in the field, and an appealing introduction for upper-level undergraduates and interested generalists.

Fundraiser in Chief - Presidents and the Politics of Campaign Cash (Hardcover): Brendan J. Doherty Fundraiser in Chief - Presidents and the Politics of Campaign Cash (Hardcover)
Brendan J. Doherty
R2,203 R2,081 Discovery Miles 20 810 Save R122 (6%) Ships in 10 - 15 working days

Recent presidents have responded to the evolving rules of the campaign finance system and the competitive electoral landscape by devoting substantial amounts of their most valuable resource-their time-to fundraising. In the follow-up to his 2012 book, The Rise of the President's Permanent Campaign, Brendan Doherty argues that presidential fundraising is an underexamined tool of modern presidential leadership and should be viewed as an instrument of presidential power akin to signing statements, executive orders, public speeches, and veto threats. Presidents raise campaign cash for themselves and for their fellow party members in the hope of electoral gains that will reshuffle the governing deck in their favor, but acting as fundraiser in chief sparks a host of controversies.Based on an original dataset of 2,190 presidential fundraisers spanning more than four decades of presidents from Carter to Trump, Fundraiser in Chief is the first book-length work to analyze presidential fundraising in a systematic and comprehensive manner. Doherty draws on an unprecedented amount of empirical evidence to shed light on modern presidents' fundraising priorities and strategies as they seek to move the country closer to their vision of a more perfect union. Fundraiser in Chief is a study of presidential resource allocation strategy: how much of their scarce time presidents devote to fundraising, for whom they do it, what priorities are illuminated by their efforts, how their fundraising strategies relate to the evolving campaign finance landscape, under what circumstances they fundraise behind closed doors, and the resulting controversies and implications for presidential leadership and the American political system. Doherty offers an argument about the incentives that drive presidents to fundraise so frequently while examining the controversial implications of their extensive efforts to raise campaign cash. He contends that rising campaign costs, limits on contributions to candidates and political parties, the inadequacy of the resources provided by the presidential public funding system, the specter of Super PACs raising funds in unlimited amounts, and fiercely competitive contests to control the White House, Congress, and governors' offices across the country have all incentivized presidents to embrace their role as fundraiser in chief.

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