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Books > Reference & Interdisciplinary > Communication studies
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The Only Constant is Change - Technology, Political Communication, and Innovation Over Time (Paperback)
Loot Price: R1,094
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The Only Constant is Change - Technology, Political Communication, and Innovation Over Time (Paperback)
Series: Oxford Studies in Digital Politics
Expected to ship within 12 - 19 working days
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Over the course of American political history, political elites and
organizations have often updated their political communications
strategies in order to achieve longstanding political communicaiton
goals in more efficient or effective ways. But why do successful
innovations occur when they do, and what motivates political actors
to make choices about how to innovate their communication tactics?
Covering over 300 years of political communication innovations, Ben
Epstein shows how this process of change happens and why. To do
this, Epstein, following an interdisciplinary approach, proposes a
new model called "the political communication cycle" that accounts
for the technological, behavioral, and political factors that lead
to revolutionary political communication changes over time.These
changes (at least the successful ones) have been far from gradual,
as long periods of relatively stable political communication
activities have been disrupted by brief periods of dramatic and
permanent transformation. These transformations are driven by
political actors and organizations, and tend to follow predictable
patterns. Epstein moves beyond the technological determinism that
characterizes communication history scholarship and the
medium-specific focus of much political communication work. The
book identifies the political communication revolutions that have,
in the United States, led to four, relatively stable political
communication orders over history: the elite, mass, broadcast, and
(the current) information orders. It identifies and tests three
phases of each revolutionary cycle, ultimately sketching possible
paths for the future. The Only Constant is Change offers readers
and scholars a model and vocabulary to compare political
communication changes across time and between different types of
political organizations. This provides greater understanding of
where we are currently in the recurring political communication
cycle, and where we might be headed.
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