The Opinion Makers - An Insider Exposes the Truth Behind the Polls (Paperback)

With a new afterword by the author
Drawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, David W. Moore--praised as a "scholarly crusader" by the "New York Times"--reveals that pollsters don't report public opinion, they manufacture it. In this highly critical book, he describes the questionable tactics pollsters use to create poll-driven news stories-including force-feeding respondents, slanting the wording of questions, and ignoring public ignorance on even the most arcane issues. More than proof that the numbers do lie, "The Opinion Makers" clearly and convincingly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.

General

Imprint:	Beacon Press
Country of origin:	United States
Release date:	August 2009
First published:	September 2009
Authors:	David W. Moore
Dimensions:	216 x 140 x 13mm (L x W x T)
Format:	Paperback - Trade
Pages:	216
ISBN-13:	978-0-8070-4233-5
Categories:	Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising Promotions
LSN:	0-8070-4233-1
Barcode:	9780807042335

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