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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising

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Music and Messaging in the African Political Arena (Hardcover) Loot Price: R4,739
Discovery Miles 47 390
Music and Messaging in the African Political Arena (Hardcover): Uche T Onyebadi

Music and Messaging in the African Political Arena (Hardcover)

Uche T Onyebadi

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Loot Price R4,739 Discovery Miles 47 390 | Repayment Terms: R444 pm x 12*

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Political campaigning affects numerous realms under the communication umbrella with each channel seeking to influence as many individuals as possible. In higher education, there is a growing scholarly interest in communication issues and subjects, especially on the role of music, in the political arena. Music and Messaging in the African Political Arena provides innovative insights into providing music and songs as an integral part of sending political messages to a broader spectrum of audiences, especially during political campaigns. The content within this publication covers such topics as framing theory, national identity, and ethnic politics, and is designed for politicians, campaign managers, political communication scholars, researchers, and students.

General

Imprint: IGI Global
Country of origin: United States
Release date: 2019
Editors: Uche T Onyebadi
Dimensions: 279 x 216mm (L x W)
Format: Hardcover
Pages: 300
ISBN-13: 978-1-5225-7295-4
Categories: Books > Arts & Architecture > Music > Theory of music & musicology > General
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
Books > Music > Theory of music & musicology > General
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LSN: 1-5225-7295-3
Barcode: 9781522572954

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