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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
This is an open access title available under the terms of a CC BY-NC-ND 4.0 International license. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. Digital technology has moved from the margins to the mainstream of campaign and election organization in contemporary democracies. Previously considered a mere novelty item, technology has become a basic necessity for any candidate or party contemplating a run for political office. While it is difficult to pinpoint exactly when the first digital campaign was officially launched, the general consensus is that the breakthrough moment, at least in terms of public awareness, came during the 1992 U.S. election cycle. At the presidential level, it was Democratic nominee Bill Clinton who laid claim to this virtual terra nova after his staff uploaded a series of basic text files with biographical information for voters to browse. Since that time, use of the internet in elections has expanded dramatically in the U.S. and elsewhere. When the Nerds Go Marching In examines the increasing role and centrality of the internet within election campaigns across established democracies since the 1990s. Combining an extensive review of existing literature and comparative data sources with original survey evidence and web content analysis of digital campaign content across four nations-the UK, Australia, France, and the U.S.-the book maps the key shifts in the role and centrality of the internet in election campaigns over a twenty year period. Specifically, Gibson sets out the case for four phases of development in digital campaigns, from early amateur experimentation and standardization, to more strategic mobilization of activists and voters. In addition to charting the way these developments changed external interactions with citizens, Gibson details how this evolution is transforming the internal structure of political campaigns. Despite some early signs that the internet would lead to the devolution of power to members and supporters, more recent developments have seen the emergence of a new digitally literate cohort of data analysts and software engineers in campaign organizations. This group exercises increasing influence over key decision-making tasks. Given the resource implications of this new "data-driven" mode of digital campaigning, the book asserts that smaller political players face an even greater challenge to compete with their bigger rivals. Based on her findings, Gibson also speculates on the future direction for political campaigns as they increasingly rely on digital tools and artificial intelligence for direction and decision-making during elections.
This is an open access title available under the terms of a CC BY-NC-ND 4.0 International license. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. Digital technology has moved from the margins to the mainstream of campaign and election organization in contemporary democracies. Previously considered a mere novelty item, technology has become a basic necessity for any candidate or party contemplating a run for political office. While it is difficult to pinpoint exactly when the first digital campaign was officially launched, the general consensus is that the breakthrough moment, at least in terms of public awareness, came during the 1992 U.S. election cycle. At the presidential level, it was Democratic nominee Bill Clinton who laid claim to this virtual terra nova after his staff uploaded a series of basic text files with biographical information for voters to browse. Since that time, use of the internet in elections has expanded dramatically in the U.S. and elsewhere. When the Nerds Go Marching In examines the increasing role and centrality of the internet within election campaigns across established democracies since the 1990s. Combining an extensive review of existing literature and comparative data sources with original survey evidence and web content analysis of digital campaign content across four nations-the UK, Australia, France, and the U.S.-the book maps the key shifts in the role and centrality of the internet in election campaigns over a twenty year period. Specifically, Gibson sets out the case for four phases of development in digital campaigns, from early amateur experimentation and standardization, to more strategic mobilization of activists and voters. In addition to charting the way these developments changed external interactions with citizens, Gibson details how this evolution is transforming the internal structure of political campaigns. Despite some early signs that the internet would lead to the devolution of power to members and supporters, more recent developments have seen the emergence of a new digitally literate cohort of data analysts and software engineers in campaign organizations. This group exercises increasing influence over key decision-making tasks. Given the resource implications of this new "data-driven" mode of digital campaigning, the book asserts that smaller political players face an even greater challenge to compete with their bigger rivals. Based on her findings, Gibson also speculates on the future direction for political campaigns as they increasingly rely on digital tools and artificial intelligence for direction and decision-making during elections.
This book serves as an accessible critical introduction to the broad category of American political television content. Encompassing political news and scripted entertainment, Political TV addresses a range of formats, including interview/news programs, political satire, fake news, drama, and reality TV. From long-running programs like Meet the Press to more recent offerings including Veep, The Daily Show, House of Cards, Last Week Tonight, and Scandal, Tryon addresses ongoing debates about the role of television in representing issues and ideas relevant to American politics. Exploring political TV's construction of concepts of citizenship and national identity, the status of political TV in a post-network era, and advertisements in politics, Political TV offers an engaging, timely analysis of how this format engages its audience in the political scene. The book also includes a videography of key and historical series, discussion questions, and a bibliography for further reading.
Populism is on the rise in Europe and the Americas. Scholars increasingly understand populist forces in terms of their ideas or discourse, one that envisions a cosmic struggle between the will of the common people and a conspiring elite. In this volume, we advance populism scholarship by proposing a causal theory and methodological guidelines - a research program - based on this ideational approach. This program argues that populism exists as a set of widespread attitudes among ordinary citizens, and that these attitudes lie dormant until activated by weak democratic governance and policy failure. It offers methodological guidelines for scholars seeking to measure populist ideas and test their effects. And, to ground the program empirically, it tests this theory at multiple levels of analysis using original data on populist discourse across European and US party systems; case studies of populist forces in Europe, Latin America, and the US; survey data from Europe and Latin America; and experiments in Chile, the US, and the UK. The result is a truly systematic, comparative approach that helps answer questions about the causes and effects of populism.
Public administration and policy analysis education have long emphasized tidiness, stages, and rationality, but practitioners frequently must deal with a world where objectivity is buffeted by, repressed by, and sometimes defeated by value conflict. Politics and policy are "messy" and power explains much more about the policy process than does rationality. Public Policy Praxis, now in a thoroughly revised fourth edition, uniquely equips students to better grapple with ambiguity and complexity. By emphasizing mixed methodologies, the reader is encouraged, through the use of a wide variety of policy cases, to develop a workable and practical model of applied policy analysis. Students are given the opportunity to try out these globally applicable analytical models and tools in varied case settings (e.g., county, city, federal, international, plus urban and rural) while facing wide-ranging topics (starving farmers and the red panda in Nepal, e-cigarettes, GMOs, the gig economy, and opioid abuse) that capture the diversity and reality of public policy analysis and the intergovernmental and complex nature of politics. The fourth edition expands upon its thorough exploration of specific tools of policy analysis, such as stakeholder mapping, content analysis, group facilitation, narrative analysis, cost-benefit analysis, futuring, and survey analysis. Along with teaching "how to," the authors discuss the limitations, the practical political problems, and the ethical problems associated with different techniques and methodologies. Many new cases have been added, along with clear instructions on how to do congressional research and a Google Trends analysis. An expanded online Teaching Appendix is included for adopters, offering original cases, answers to problems, alternative approaches to case use, teaching exercises, student assignments, pedagogical ideas, and supplemental material directly tied to concepts covered in the text. With an easily accessible and conversational writing style, Public Policy Praxis is an ideal textbook for undergraduate and graduate courses in public policy analysis, community planning, leadership, social welfare policy, educational policy, family policy, and special seminars.
In this book, Martin Tolchin describes his journey from New York Times copy boy to White House correspondent, and as founder of The Hill and co-founder of Politico. He tells of the talented and eccentric colleagues he encountered en route, and the conflicts and tensions that beset him during his 40-year news career. Along the way, he tracks the evolution of political journalism from mostly all-male, smoke-filled newsrooms to the high-tech world of the 24/7 news cycle. As a local reporter in New York City, Tolchin saw his articles change public policy and re-direct millions of dollars in public funds. Nationally, Tolchin reported on some of the country's most important political leaders, including Ronald Reagan, Jimmy Carter, and Tip O'Neill, among many others. As a Washington correspondent he was involved in Iran Contra, the Anita Hill hearings on the nomination of Justice Clarence Thomas, and Washington's response to the New York City financial crisis. Mr. Tolchin writes with extraordinary candor and optimism. His story is one that will inform and inspire students, scholars, and general readers in an era in which fake news has sometimes overtaken legitimate reporting. He believes in the power of a free press to guard and guide free people.
A combination of economic transformation, political transitions and changes in media have substantially, if incrementally, altered the terrain for political participation globally, particularly in Asia, home to several of the most dramatic such shifts over the past two decades. This book explores political participation in Asia and how democracy and authoritarianism function under neoliberal economic relations. It examines changes that coincide seemingly perversely with a participation explosion: with mass street protests and 'occupations', energetic online contention, movements of students and workers, mobilization for and against democracy and more. Organized thematically in three parts - political participation in a 'post-democratic' context, changes in the scope and character of political space and the policing of that space - this book analyzes economic, regime and media shifts and how they function in tandem and both within and across states. Closely integrated, comparative and theoretically driven, this book will be of interest to scholars and practitioners in the fields of civil society, contentious politics or social movements, democratization, political economy/development, media and communications, political geography, sociology, comparative politics and Asian politics.
The 2016 elections called into question the accuracy of public opinion polling while tapping into new streams of public opinion more widely. The third edition of this well-established text addresses these questions and adds new perspectives to its authoritative line-up. The hallmark of this book is making cutting-edge research accessible and understandable to students and general readers. Here we see a variety of disciplinary approaches to public opinion reflected including psychology, economics, sociology, and biology in addition to political science. An emphasis on race, gender, and new media puts the elections of 2016 into context and prepares students to look ahead to 2020 and beyond. New to the third edition: * Includes 2016 election results and their implications for public opinion polling going forward. * Three new chapters have been added on racializing politics, worldview politics, and the modern information environment. * New authors include Shanto Iyengar, Michael Tesler, Vladimir E. Medenica, Erin Cikanek, Danna Young, Jennifer Jerit, and Jake Haselswerdt.
In modern politics as well as in historical times, character attacks abound. Words and images, like symbolic and psychological weapons, have sullied or destroyed numerous reputations. People mobilize significant material and psychological resources to defend themselves against such attacks. How does character assassination "work," and when does it not? Why do many targets fall so easily when they are under character attack? How can one prevent attacks and defend against them? The Routledge Handbook of Character Assassination and Reputation Management offers the first comprehensive examination of character assassination. Moving beyond studying corporate reputation management and how public figures enact and maintain their reputation, this lively volume offers a framework and cases to help understand, critically analyze, and effectively defend against such attacks. Written by an international and interdisciplinary team of experts, the book begins with a theoretical introduction and extensive description of the "five pillars" of character assassination: (1) the attacker, (2) the target, (3) the media, (4) the public, and (5) the context. The remaining chapters present engaging case studies suitable for class discussion. These include: Roman emperors; Reformation propaganda; the Founding Fathers; defamation in US politics; women politicians; autocratic regimes; European leaders; celebrities; nations; Internet campaigns. This handbook will prove invaluable to undergraduate and postgraduate students in communication, political science, history, sociology, and psychology departments. It will also help researchers become independent, critical, and informed thinkers capable of avoiding the pressure and manipulations of the media.
Political humor has been a staple of late-night television for decades. The Trump White House, however, has received significantly greater attention than that of past presidents, such as Barack Obama, George W. Bush, and even Bill Clinton. In response to Trump's strident politics, late-night comics, including Stephen Colbert, Jimmy Kimmel, Trevor Noah and Jimmy Fallon, have sounded key policy notes, further blurring the boundary between news and satire. Weekly humorists, including John Oliver and Samantha Bee, extend the critique with in-depth probing of key issues, while Saturday Night Live continues to tap the progression from outrage to outrageousness. Using unique content analysis techniques and qualitative discussions of political humor, Farnsworth and Lichter show how late-night political humor, and these seven programs in particular, have responded to the Trump presidency. Employing a dataset of more than 100,000 late night jokes going back decades, these noted media scholars discuss how the treatment of Trump differs from previous presidents, and how the Trump era is likely to shape the future of political humor. The authors also employ public opinion survey data to consider the growing role these late-night programs play in framing public opinion and priorities. This book will interest scholars, the curious public, and students of politics, communications and the media, and contemporary American culture.
Written opinions are the primary means by which judges communicate with external actors. These sentiments include the parties to the case itself, but also more broadly journalists, public officials, lawyers, other judges, and increasingly, the mass public. In Creating the Law, Michael K. Romano and Todd A. Curry examine the extent to which judges tailor their language in order to avoid retribution during their retention, and how institutional variations involving intra-chamber dynamics may influence the written word of a legal opinion. Using an extensive dataset that includes the text of all death penalty and education decisions issued by state supreme courts from 1995-2010, Romano and Curry are the first to examine the connection between retention incentives and language choices. They utilize text analysis techniques developed in the field of communications and apply them to the text of judicial decisions. In doing so, they find that judges write with their audience in mind, and emphasize duelling strategies of justification and persuasion in order to please diverse audiences that may be paying attention. Furthermore, the process of drafting a majority opinion is a team exercise, and when more individuals are involved in its crafting, the product will reflect this complexity. This book gives students the tools for understanding how institutional variation affects judicial outcomes and shows how language relates to decision-making in the judiciary more specifically.
This theoretically and empirically grounded book uses case studies of political graffiti in the post-socialist Balkans and Central Europe to explore the use of graffiti as a subversive political media. Despite the increasing global digitisation, graffiti remains widespread and popular, providing with a few words or images a vivid visual indication of cultural conditions, social dynamics and power structures in a society, and provoking a variety of reactions. Using qualitative and quantitative methods, as well as detailed interdisciplinary analyses of "patriotic," extreme-right, soccer-fan, nostalgic, and chauvinist graffiti and street art, it looks at why and by whom graffiti is used as political media and to/against whom it is directed. The book theorises discussions of political graffiti and street art to show different methodological approaches from four perspectives: context, author, the work itself, and audience. It will be of interest to the growing body of literature focussing on (sub)cultural studies in the contemporary Balkans, transitology, visual cultural studies, art theory, anthropology, sociology, and studies of radical politics.
Are celebrity politics the spice of American public life or a pox on policy progress? This book identifies and measures the attributes of celebrities that make them well-equipped to win campaigns and yet poorly prepared to govern effectively. The framers of the U.S. Constitution worried about the propensity of an undereducated public to elect unqualified entertainers rather than fit characters to government positions. Celebrities have come to play an increasingly central role in the American political process as fundraisers, surrogates, and as candidates themselves, yet remain a sorely understudied topic in political science. Through a multimethod approach that includes qualitative analysis, novel public opinion surveys, and survey experiments, this book assesses whether Americans are more likely to vote for celebrities than well-known traditional politicians and the implications of these preferences for democracy in the U.S. Perfect for students, scholars, and interested citizens, Star Power looks at the contemporary American political landscape through new lenses of research as well as popular appeal.
Drawing on corpus linguistic methods of analysis, this book critically examines the "rhetorical God gap" in American political discourse between the Democratic and Republican parties. The volume investigates the claims (which have often not been substantiated by quantitative data in the literature and have tended to focus on particular genres of political discourse) that there is a correlation between a higher degree of religiosity in Republican political discourse and voting preferences for the party and that Democratic politicians should engage in similar discourse toward "closing" the gap. The book adopts a keyword approach, using such techniques as collocation analyses, concordance reading, and Bible-specific N-gram identification, toward the study of a corpus of general campaign speeches over a 50-year period, and links findings from this data with social and cultural contextual factors to provide a more informed understanding of rhetorical patterns in religiously laden political language. The volume showcases the value of corpus linguistic methods in interrogating claims around political language and their broader applicability in linguistic research, making this key reading for students and scholars in corpus linguistics, critical discourse analysis, American politics, and religious studies.
Against a background of the ongoing crisis of global capitalism and the fracturing of the neoliberal project, this book provides a detailed account of the ways in which language is profoundly imbricated in the neoliberalising of the fabric of social life. With chapters from a cast list of international scholars covering topics such as the commodification of education and language, unemployment, and the governmentality of the self, and discussion chapters from Monica Heller and Jackie Urla bringing the various strands together, the book ultimately helps us to understand how language is part of political economy and the everyday making and remaking of society and individuals. It provides both a theoretical framework and a significant methodological "tool-box" to critically detect, understand, and resist the impact of neoliberalism on everyday social spheres, particularly in relation to language. Presenting richly empirical studies that expand our understanding of how neoliberalism as a regime of truth and as a practice of governance performs within the terrain of language, this book is an essential resource for researchers and graduate students in English language, sociolinguistics, applied linguistics, linguistic anthropology, and related areas.
This book analyses dissent and its manifestations in movements of social and political transformation across communities and cultures. It shows how these movements create ruptures in the structures of power, and social hierarchy; expressed through songs, slogans, poetry and performances. The chapters in the book explore these sites of transgression and the imprint they leave on culture, politics, beliefs and the collective society - via music and poetry as in the Bhakti movement or through feministic theories born in post-World War Europe. It also explores how these dynamic movements generate alternate spaces within which the self, identity and collective purpose take new forms and find new meanings as they travel. This book will be of interest to students and scholars of the humanities, literature, history, sociology, politics and culture studies.
A specific look at political public relations, helping students understand how theories of public relations tie into political campaigns and what constituents see in the media. Tying into current political events, it is incredibly timely given current political atmosphere. New chapters on lobbying, activism and underrepresented groups bring the material fully up to date and relevant for today's students.
This book identifies the history, conventions, and uses of security discourses, and argues that such language and media frames distort information and mislead the public, misidentify the focus of concern, and omit narratives able to recognize the causes and solutions to humanitarian crises. What has been identified as a crisis at the border is better understood as an on-going crisis of violence, building over decades, that has forced migrants from their homes in the countries of the Northern Triangle. Authors Robin Andersen and Adrian Bergmann look back to U.S. military policies in the region and connect this legacy to the cross-border development of transnational gangs, government corruption, and on-going violence that often targets environmental and legal defenders. They argue that the discourses of demonization and securitization only help perpetuate brutality in both Central America and the United States, especially in the desert borderlands of the southwest. They offer ways in which stories of migrants can be reframed within the language of justice, empathy, and humanitarianism. A compelling examination of language, media, and politics, this book is both highly contemporary and widely applicable, perfect for students and scholars of global media, political communications, and their many intersections.
In order to better understand how the world viewed the US 2016 presidential election, the issues that mattered around the world, and how nations made sense of how their media systems constructed presentations of the presidential election, Robert S. Hinck, Skye C. Cooley, and Randolph Kluver examine global news narratives during the campaign and immediately afterwards. Analyzing 1,578 news stories from 62 sources within three regional media ecologies in China, Russia, and the Middle East, Hinck, Cooley, and Kluver demonstrate how the US election was incorporated into narrative constructions of the global order. They establish that the narratives told about the US election through national and regional media provide insights into how foreign nations construct US democracy, and reflect local understandings regarding the issues, and impacts, of US policy towards those nations. Avoiding jargon-laden prose, Global Media and Strategic Narratives of Contested Democracy is as accessible as it is wide-ranging. Its empirical detail will expand readers' understanding of soft power as narrative articulations of foreign nation's policies, values, and beliefs within localized media systems. Communication/media studies students, as well as political scientists whose studies includes media and global politics, will welcome its publication.
Theoretically grounded and using quantitative data spanning more than 50 years together with qualitative research, this book examines investigative journalism's role in liberal democracies in the past and in the digital age. In its ideal form, investigative reporting provides a check on power in society and therefore can strengthen democratic accountability. The capacity is important to address now because the political and economic environment for journalism has changed substantially in recent decades. In particular, the commercialization of the Internet has disrupted the business model of traditional media outlets and the ways news content is gathered and disseminated. Despite these disruptions, this book's central aim is to demonstrate using empirical research that investigative journalism is not in fact in decline in developed economies, as is often feared.
This book traces the influence of the changing political environment on Czech art, criticism, history, and theory between 1895 and 1939, looking beyond the avant-garde to the peripheries of modern art. The period is marked by radical political changes, the formation of national and regional identities, and the rise of modernism in Central Europe - specifically, the collapse of Austria-Hungary and the creation of the new democratic state of Czechoslovakia. Marta Filipova studies the way in which narratives of modern art were formed in a constant negotiation and dialogue between an effort to be international and a desire to remain authentically local.
Against a background of the ongoing crisis of global capitalism and the fracturing of the neoliberal project, this book provides a detailed account of the ways in which language is profoundly imbricated in the neoliberalising of the fabric of social life. With chapters from a cast list of international scholars covering topics such as the commodification of education and language, unemployment, and the governmentality of the self, and discussion chapters from Monica Heller and Jackie Urla bringing the various strands together, the book ultimately helps us to understand how language is part of political economy and the everyday making and remaking of society and individuals. It provides both a theoretical framework and a significant methodological "tool-box" to critically detect, understand, and resist the impact of neoliberalism on everyday social spheres, particularly in relation to language. Presenting richly empirical studies that expand our understanding of how neoliberalism as a regime of truth and as a practice of governance performs within the terrain of language, this book is an essential resource for researchers and graduate students in English language, sociolinguistics, applied linguistics, linguistic anthropology, and related areas.
This book reinterprets Wifredo Lam's work with particular attention to its political implications, focusing on how these implications emerge from the artist's critical engagement with 20th-century anthropology. Field work conducted in Cuba, including the witnessing of actual Afro-Cuban religious ritual ceremonies and information collected from informants, enhances the interpretive background against which we can construe the meanings of Lam's art. In the process, Claude Cernuschi argues that Lam hoped to fashion a new hybrid style to foster pride and dignity in the Afro-Cuban community, as well as counteract the acute racism of Cuban culture.
The stunning 2016 election and presidency of Donald Trump was decades in the making. Three trends since the 1960s created the conditions for his triumph. First, a growing popular discontent with government, long evident in public opinion, created a widespread distrust of established leaders and institutions. Second, America underwent the rise of "professional government." Governing professionals are an elite built on merit through occupational accomplishment. They now dominate interest groups, the bureaucracy, courts, presidency, and Congress. Many government professionals perceive little need to mobilize the public in the way parties did in previous eras. This has furthered the sense of disconnect among the public and created a self-reinforcing chain. Third, political parties and governing institutions are now polarized into rival teams of ideological, partisan elites. The intense battles between these divergent teams often result in government gridlock. These conditions produce ripe opportunities for "outsider" candidates to mount popular movements against politics as usual. How did Donald Trump leverage his outsider status into a 2016 electoral victory? Four factors propelled him into the White House. First, Trump's long career as a public celebrity gave him an identity and "brand" widely known to the public and which generated massive free media coverage as a candidate. Second, Trump and his campaign ably used social media to further amplify his message. Third, decades of polarized political elites, governmental professionalism and mounting popular discontent made an "outsider" message attractive to millions of voters in 2016. Fourth, Trump was blessed with a political opponent, Hillary Clinton, who represented the polarized and professional governing class that Trump rightly saw as an inviting target for his outsider message and demeanor. That is how Trump happened.
'Soft power' is an oft-used term and commands an instinctive understanding among journalists and casual observers, who mostly interpret it as 'diplomatic' or somehow 'persuasive'. 'Hard power' is seen, by contrast, as something more tangible and usually military. But this is a superficial appreciation of a more subtle concept - and one key to Britain's future on the international stage. Britain's Persuaders is a deep exploration of this phenomenon, using new research into the instruments of soft power evident in British society and most relevant to the 2020s. Some, like the British Council or the BBC World Service, are explicitly intended to generate soft power in accordance with governmental intentions; but rather more, like the entertainment industries, sport, professional regulatory bodies, hospitality industries or education sectors have more penetrating soft power effects even as they pursue their own independent or commercial rationales. This book conducts an up-to-date 'audit' of all Britain's principal sources of soft power. Situating its analysis within the current understanding of the 'smart power' of nation states - that desire to employ the full spectrum of policy instruments and national characteristics to achieve policy outcomes, specifically in the context of 'Brexit Britain' where soft power status is certain to loom larger during the 2020s. |
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