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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. Through case studies, survey research and content analysis, the researchers employ both human and machine coding to analyse social media text and video content. Together, these illustrate the wide variety of methodological approaches and statistical techniques that can be used to probe the rich, vast stores of social media data now available. Individual chapters examine what different candidates posted about and which posts generated more of a response. The analyses shed light on what social media can reveal about campaign messaging strategies and explore the linkages between social media content and their audiences' perceptions, opinions and political participation. The findings highlight similarities and differences among candidates and consider how continuity and change are manifest in the 2016 election. Finally, taking a look forward, the contributors consider the implications of their work for political marketing research and practice. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Policy analysts and policy planners should start from the premise that obstacles, uncertainties and surprises are important features of policy-making. All public policies should be treated as complex problems, from the outset. Complexity theorists start from the premise that complex policies are ill-defined and ambiguous. There is often little consensus about what the problem is, let alone how to resolve it. Into the complexity of the wicked problem fray, Marketing Public Policy introduces the role of communication scholars and practitioners whose models and practices focus on people, processes, opinions and behaviour as causes of organisational complexity. Communication practice's role is to provide ideas on how to navigate, diagnose and interpret issues with a view to persuading the public to change its behaviour or opinions. From the case studies presented in this book, we see that despite rationally excellent macro- and micro-planning of policies to win the hearts and minds of citizens, public policies still deteriorate into hurts and minefields. The case studies are drawn from China, Indonesia, India, the USA, the UK and Europe to show that policy-making is always a complex issue in any country, whatever the political structure, whether democracy or communism.
This book examines deformative transparency and its different manifestations in political communication, propaganda and public health. The objective is to present the theoretical foundations of deformative transparency, as grotesque and esperpentic transparency, and illustrate the validity of such approach to understand the strategic and ethical implications of the proactive disclosure of the "shocking", "ugly" or "outside the norm". Four areas are discussed: political communication with particular focus on populist politicians as the deceased Venezuelan president Hugo Chavez, the campaign and presidency of Donald Trump, and the tenure in office of the mayor of Toronto, Rob Ford; propaganda strategies of Islamist terrorist organizations such as the Islamic State's escalation of the visually horrific; and public health campaigns that use "disturbing images" to promote public awareness and eventually influence behavioural change. This study on the transparently grotesque is part of a research program about the economy of emotions in public communication.
In an increasing number of countries around the world, populist leaders, political parties and movements have gained prominence and influence, either by electoral successes on their own or by influencing other political parties and the national political discourse. While it is widely acknowledged that the media and the role of communication more broadly are key to understanding the rise and success of populist leaders, parties and movements, there is however very little research on populist political communication, at least in the English-speaking research literature. Originating from a research project funded by the European Cooperation in the field of Scientific and Technical Research (COST), this book seeks to advance this research. It includes examinations 24 European countries, and focuses on three areas within the context of populism and populist political communication: populist actors as communicators, the media and populism and citizens and populism.
Media policy issues sit at the heart of the structure and functioning of media systems in Europe and beyond. This book brings together the work of a range of leading media policy scholars to provide inroads to a better understanding of how effective media policies can be developed to ensure a healthy communication sector that contributes to the wellbeing of individual citizens, as well as a more democratic society. Faced with a general atmosphere of disillusionment in the European project, one of the core questions tackled by the volume's contributors is: what scope is there for European media policy that can exist beyond the national level? Uniquely, the volume's chapters are structured around four key policy themes: media convergence; the continued role and position of public regulatory intervention in media policy; policy issues arising from the development of new electronic communication network environments; and lessons for European media policy from cases beyond the EU. In its chapters, the volume provides enriched understandings of the role and significance of policy actors, institutions, structures, instruments and processes in communication and media policy.
Virtually unknown to the public or historians, White House photographers have developed amazing access to the presidents of the United States over the past half-century. In this book, long-time White House correspondent Kenneth T. Walsh tells their stories, emphasizing observations about the presidents the photographers got to know so well along with other key figures close to those presidents-including the first ladies, members of Congress, and important world leaders. This book shows how official White House photographers have morphed into ultimate insiders within the American presidency, allowed to observe and take pictures of nearly everything Chief Executives do related to their job. The "photogs" have often become close friends with the presidents they have served. Using these bonds of trust and their own powers of observation, they created fundamental impressions and public images of the presidents through the art of photography. Acting not only as image makers but as visual historians, they have built pictorial chronicles of the presidency-intimate narratives of America's leaders in public and private, showing how they dealt with everyday life as well as moments of great crisis and opportunity. From children playing in the Oval Office to decisions to send troops into harm's way, images created by White House photographers can make or break a presidential administration as well as define an era.
In the wake of the 25 January revolution and the coup that followed in 2013, Egyptian bookstores recorded a significant increase in demand for books by and about the Muslim Brotherhood. However, despite the burgeoning literature on the Brotherhood, knowledge about the movement is still rather limited, particularly with regard to its most strategic tool - media and communications. This book offers a fresh and close look into the communication strategy of the group, focusing on published periodicals, biographies, and websites that represent the voice of the Brotherhood. The book analyses the core mission of the Brotherhood, namely its da wa (call, invitation to faith) - how it is articulated and how it is defined by the movement as an ideology and a process. Have the media represented a coherent voice of the Brotherhood over the past decades? What can they communicate regarding the Brothers' perception of the needs of their audiences? How have the media served to sustain, preserve, and distinguish the movement for nine decades? The book argues that the Brotherhood media speak with an intermittent voice and deliver an incoherent message whose tone is changeable and fluctuating and cannot be claimed to truly represent the heterogeneity of the group. Adopting an interdisciplinary approach that integrates Media Studies and Social Movement Theory, the book provides a fresh analysis of the Brotherhood movement as an interpretive community and will be a valuable resource for anyone studying Egypt or the Muslim Brotherhood.
Documentary filmmaking is one of the most vibrant areas of media activity in the Chinese world, with many independent filmmakers producing documentaries that deal with a range of sensitive socio-political problems, bringing to their work a strongly ethical approach. This book identifies notable similarities and crucial differences between new Chinese-language documentaries in mainland China and Taiwan. It outlines how documentary filmmaking has developed, contrasts independent documentaries with dominant official state productions, considers how independent documentary filmmakers go about their work, including the work of exhibiting their films and connecting with audiences, and discusses the content of their documentaries, showing how the filmmakers portray a wide range of subject matter regarding places and people, and how they deal with particular issues including the underprivileged, migrants and women in an ethical way. Throughout the book demonstrates how successful Chinese-language independent documentary filmmaking is, with many appearances at international film festivals and a growing number of award-winning titles.
The practices of participation and engagement are characterised by complexities and contradictions. All celebratory examples of uses of social media, e.g. in the Arab spring, the Occupy movement or in recent LGBTQ protests, are deeply rooted in human practices. Because of this connection, every case of mediated participation should be perceived as highly contextual and cannot be attributed to one (social) specific media logic, necessitating detailed empirical studies to investigate the different contexts of political and civic engagement. In this volume, the theoretical chapters discuss analytical frameworks that can enrich our understanding of current contexts and practices of mediated participation. The empirical studies explore the implications of the new digital conditions for the ways in which digitally mediated social interactions, practices and environments shape everyday participation, engagement or protest and their subjective as well societal meaning.
The only book with exclusive analysis by the Pulitzer Prize–winning staff of The Washington Post, and the most complete and authoritative available. Read the findings of the Special Counsel’s investigation into Russian interference in the 2016 election, complete with accompanying analysis by the Post reporters who’ve covered the story from the beginning. This edition from The Washington Post/Scribner contains:
One of the most urgent and important investigations ever conducted, the Mueller inquiry focuses on Donald Trump, his presidential campaign, and Russian interference in the 2016 election, and draws on the testimony of dozens of witnesses and the work of some of the country’s most seasoned prosecutors. The special counsel’s investigation looms as a turning point in American history.
They said this day would never come. They said our sights were set too high. They said this country was too divided, too disillusioned to ever come together around a common purpose. But on this January night, at this defining moment in history, you have done what the cynics said we couldn't do. - Barack Obama The thrilling, inspirational story of Obama's first Presidential campaign, as told by those who lived it. In the year leading up to the Iowa Caucuses, few thought a freshman senator named Barack Hussein Obama would be able to win the Democratic nomination - not to mention become the country's first black president. But something was stirring. Hundreds of young people from all over the country, inspired by a message of hope and change, began assembling in Iowa. These "kids" became the foundation of one of the most improbable presidential campaigns of our lifetime. Featuring more than 200 interviews with alumni, volunteers, staffers, and President Obama himself, They Said This Day Would Never Come is a gripping and emotional oral history that takes readers inside the campaign, following those kids as they worked 14-hour days and travelled thousands of miles, building networks of support for one of the most inspirational and successful campaigns in recent history.
Activism on the Web examines the everyday tensions that political activists face as they come to terms with the increasingly commercialized nature of web technologies and sheds light on an important, yet under-investigated, dimension of the relationship between contemporary forms of social protest and internet technologies. Drawing on anthropological and ethnographic research amongst three very different political groups in the UK, Italy and Spain, the book argues that activists' everyday internet uses are largely defined by processes of negotiation with digital capitalism. These processes of negotiation are giving rise to a series of collective experiences, which are defined by the tension between activists' democratic needs on one side and the cultural processes reinforced by digital capitalism on the other. In looking at the encounter between activist cultures and digital capitalism, the book focuses in particular on the tension created by self-centered communication processes and networked-individualism, by corporate surveillance and data-mining, and by fast-capitalism and the temporality of immediacy. Activism on the Web suggests that if we want to understand how new technologies are affecting political participation and democratic processes, we should not focus on disruption and novelty, but we should instead explore the complex dialectics between digital discourses and digital practices; between the technical and the social; between the political economy of the web and its lived critique.
In June 2016, the United Kingdom shocked the world by voting to leave the European Union. As this book reveals, the historic vote for Brexit marked the culmination of trends in domestic politics and in the UK's relationship with the EU that have been building over many years. Drawing on a wealth of survey evidence collected over more than ten years, this book explains why most people decided to ignore much of the national and international community and vote for Brexit. Drawing on past research on voting in major referendums in Europe and elsewhere, a team of leading academic experts analyse changes in the UK's party system that were catalysts for the referendum vote, including the rise of the UK Independence Party (UKIP), the dynamics of public opinion during an unforgettable and divisive referendum campaign, the factors that influenced how people voted and the likely economic and political impact of this historic decision.
Thanks to the rise of neoliberalism over the past several decades, we live in an era of rampant anxiety, insecurity, and inequality. While neoliberalism has become somewhat of an academic buzzword in recent years, this book offers a rich and multilayered introduction to what is arguably the most pressing issue of our times. Engaging with prominent scholarship in media and cultural studies, as well as geography, sociology, economic history, and political theory, author Julie Wilson pushes against easy understandings of neoliberalism as market fundamentalism, rampant consumerism, and/or hyper-individualism. Instead, Wilson invites readers to interrogate neoliberalism in true cultural studies fashion, at once as history, theory, practice, policy, culture, identity, politics, and lived experience. Indeed, the book's primary aim is to introduce neoliberalism in all of its social complexity, so that readers can see how neoliberalism shapes their own lives, as well as our political horizons, and thereby start to imagine and build alternative worlds.
This collection shows the importance of a comparative European framework for understanding developments in the popular press and journalism between the wars. This was, it argues, a formative and vital period in the making of the modern press. A great deal of fine scholarship on the development of modern forms of journalism and newspapers in the nineteenth and twentieth centuries has emerged within discrete national histories. Yet in bringing together essays on Britain, France, Germany, Italy and Poland, this book discerns points of convergence and divergence, and the importance of the European context in shaping how news was defined, produced and consumed. Challenging the tendency of histories of the press to foreground processes of 'Americanisation' and the displacement of older notions of the 'fourth estate' by new forms of human interest journalism, the chapters draw attention to the complex ways in which the popular press continued to be politicized throughout the interwar period. Building on this analysis, the book examines the forms, processes and networks through which newspapers were produced for public consumption. In a period of massive social, political and economic upheaval and conflict, the popular press provided a forum in which Europe's meanings and nature could be constructed and contested. The interpersonal, material and technological links between newspapers, news corporations and news agencies in different countries served to define the outlines of Europe. Europe was called into being through the circulation of news and the practices and networks of the modern mass press traced in this volume. This publication is highly relevant to scholars of the history of journalism and cultural historians of interwar Britain and Europe. This book was originally published as a special issue of Journalism Studies.
'Why do we vote in schools?' 'What is the social meaning of secret balloting?' 'What is lost if we vote by mail or computers rather than on election day?' 'What is the history and role of drinking and wagering in elections?' 'How does the electoral cycle generate the theatre of election night and inaugurations?' Elections are key public events - in a secular society the only real coming together of the social whole. Their rituals and rhythms run deep. Yet their conduct is invariably examined in instrumental ways, as if they were merely competitive games or liberal apparatus. Focusing on the political cultures and laws of the UK, the US and Australia, this book offers an historicised and generalised account of the intersection of electoral systems and the concepts of ritual, rhythm and the everyday, which form the basis of how we experience elections. As a novel contribution to the theory of the law of elections, this book will be of interest to researchers, students, administrators and policy makers in both politics and law.
This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of communication: a nationalising mass mediation event well before any instantaneous mass media technologies were available. The CPI's techniques and strategies have underpinned marketing, public relations, and public diplomacy practices ever since. The book argues that the CPI's influence extends unbroken into the present day, as it provided the communicative and attitudinal bases for a new form of political economy, a form of corporatism, that would come to its fullest flower in the "globalisation" project of the mid-1990s.
A helpful and positive illustrated guide to exacting the change in the world you want to see, using the tools you already have at your disposal. The mood in the world right now isn't good. Some of us might be feeling let down by our governments, or watching the rich and poor divide increase, or losing sleep over the large country of plastic floating in the Pacific ocean. But we mustn't feel defeated or hopeless. There are so many positives about this time we are living through. And one of those plenty of positives? *You and I have never had so much opportunity to make change!* No matter how big or small your cause, with 101 simple tips and tricks you can do to get your attitude in gear, treat change like business, rally your troops and strategise your success, Fuck the Establishment will have you changing the world in no time. You go Glen Coco!
The second edition of this formative collection offers analysis of the work rhetoric plays in the principles and practices of today's culture of democratic activism. Editors JongHwa Lee and Seth Kahn-and their diverse contributors working in communication and composition studies both within and outside academia-provide explicit articulation of how activist rhetoric differs from the kinds of deliberative models that rhetoric has exalted for centuries, contextualized through and by contributors' everyday lives, work, and interests. New to this edition are attention to Black Lives Matter, the transgender community, social media environments, globalization, and environmental activism. Simultaneously challenging and accessible, Activism and Rhetoric: Theories and Contexts for Political Engagement is a must-read for students and scholars who are interested in or actively engaged in rhetoric, composition, political communication, and social justice.
The second edition of this formative collection offers analysis of the work rhetoric plays in the principles and practices of today's culture of democratic activism. Editors JongHwa Lee and Seth Kahn-and their diverse contributors working in communication and composition studies both within and outside academia-provide explicit articulation of how activist rhetoric differs from the kinds of deliberative models that rhetoric has exalted for centuries, contextualized through and by contributors' everyday lives, work, and interests. New to this edition are attention to Black Lives Matter, the transgender community, social media environments, globalization, and environmental activism. Simultaneously challenging and accessible, Activism and Rhetoric: Theories and Contexts for Political Engagement is a must-read for students and scholars who are interested in or actively engaged in rhetoric, composition, political communication, and social justice.
Bringing together a body of related research which has recently developed in Critical Discourse Analysis, this book is the first to address the role of perspective in socio-political discourse. Specifically, the contributions to this volume seek to explore, from a cognitive standpoint, the way in which perspective functions in three dimensions - space, time, and evaluation - to enact ideology and persuasion. A range of discourse genres are analysed, including political discourse, media discourse, and songs used as political tools. Starting from the contention that discourse processing relies on the same mechanisms that support our understanding and experience of space, the book finds a recurrent theme in the way in which perspectival concepts like distance and focus, prompted by linguistic signs, feature in our discursively constructed knowledge of social and political realities. By highlighting the complex nature of perspective-taking in ideological discourse, the volume sets the agenda for further research in this area. The book will appeal to linguists, discourse analysts, media scholars, and political scientists, and all who are interested in the relationship between language and cognition in the socio-political domain. This book was originally published as a special issue of Critical Discourse Studies.
Twitter already has become an important electoral communication tool between candidates, parties and their specific constituencies. No serious candidate campaign ignores Twitter, while political party organizations utilize Twitter to communicate with partisans, reinforce supporters, and mobilize voters. Whereas much scholarship to date has focused primarily on Twitter's political usage in the United States, there still remain many questions about the political uses and effects of Twitter in a global context. Does Twitter affect how reporters interact with candidates or even with each other? Does Twitter increase voter participation? Who is tweeting about elections? Why do people use Twitter in electoral contexts? Which type of candidate is more likely to use Twitter and why? Do parties differ in their use of Twitter, and why? Does Twitter increase candidate-voter interaction? Is Twitter shaping elections in various system contexts, and if so how? What is the influence of system context on Twitter use by parties, candidates, reporters, and voters? Eloquently combining theory and practice, established and rising scholars in the field of political communication have been brought together to provide an essential overview of the influence of Twitter on elections in a comparative perspective. Readers of this book will not only learn everything there is to know about this specific influence of Twitter, but more broadly how to approach the study of various online tools in general.
Paid, earned, and social media are all crucial elements of modern electioneering, yet there is a scarcity of supplementary texts for campaigns and election courses that cover all types of media. Equally, media and politics courses cover election-related topics, yet there are few books that cover these subjects comprehensively. This brief and accessible book bridges the gap by discussing media in the context of U.S elections. David A. Jones divides the book into two parts, with the first analyzing the wide array of media outlets citizens use to inform themselves during elections. Jones covers traditional, mainstream news media and opinion/entertainment-based media, as well as new media outlets such as talk shows, blogs, and late-night comedy programs. The second half of the book assesses how campaigns and candidates have adapted to the changing media environment. These chapters focus on earned media strategies, paid media strategies, and social media strategies. Written in a concise and accessible style while including recent scholarly research, the book will appeal to students with its combination of academic rigor and readability. U.S. Media and Elections in Flux will be a useful supplementary textbook for courses on campaigns and elections, media and politics, and American introductory politics.
Far-right populist politics have arrived in the mainstream. We are now witnessing the shameless normalization of a political discourse built around nationalism, xenophobia, racism, sexism, antisemitism and Islamophobia. But what does this change mean? What caused it? And how does far-right populist discourse work? The Politics of Fear traces the trajectory of far-right politics from the margins of the political landscape to its very centre. It explores the social and historical mechanisms at play, and expertly ties these to the "micro-politics" of far-right language and discourse. From speeches to cartoons to social media posts, Ruth Wodak systematically analyzes the texts and images used by these groups, laying bare the strategies, rhetoric and half-truths the far-right employ. The revised second edition of this best-selling book includes: A range of vignettes analyzing specific instances of far-right discourse in detail. Expanded discussion of the "normalization" of far-right discourse. A new chapter exploring the challenges to liberal democracy. An updated glossary of far-right parties and movements. More discussion of the impact of social media on the rise of the far-right. Critical, analytical and impassioned, The Politics of Fear is essential reading for anyone looking to understand how far-right and populist politics have moved into the mainstream, and what we can do about it.
How did a bunch of unelected, unaccountable admen end up running British politics? Sam Delaney wanted to find out more about the strange relationship between British politics and advertising. What happened when a rag-tag band of scruffs and smart-arses invaded Westminster, sprinkling creative fairy dust over earnest politicians? How much did snappy slogans and simplistic soundbites influence election results and even government policies? Sam decided to talk to the people at the heart of it: Alistair Campbell, Peter Mandelson, Tim Bell, Maurice Saatchi, Norman Tebbit, Neil Kinnock - and many more. Everything is here - the moment Margaret Thatcher met the Saatchi brothers, the famous 'Labour Isn't Working' poster and the infamous 'Demon Eyes' campaign. Here, too, are the stories they didn't want you to hear: the man who snorted coke in Number 10, the fist-fights in Downing Street, the all-day champagne binges in Westminster. Dark, revealing and frequently hilarious, Mad Men and Bad Men is a hugely entertaining behind-the-scenes tour of the election campaigns of the last four decades. Here are the posters, political broadcasts, slogans and stunts that got us into the mess of spin and hype we are in today. |
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