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Books > History > American history
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The Presidential Image - A History from Theodore Roosevelt to Donald Trump (Hardcover)
Loot Price: R2,926
Discovery Miles 29 260
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The Presidential Image - A History from Theodore Roosevelt to Donald Trump (Hardcover)
Expected to ship within 12 - 17 working days
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Presidential Image has become an integral part of the campaign,
presidency and legacy of Modern American presidents. Across the
20th century to the age of Trump, presidential image has dominated
media coverage and public consciousness, winning elections, gaining
support for their leadership in office and shaping their reputation
in history. Is the creation of the presidential image part of a
carefully conceived public relations strategy or result of the
president's critics and opponents? Can the way the media interpret
a presidents' actions and words alter their image? And how much
influence do cultural outputs contribute to the construction of a
presidential image? Using ten presidential case studies. this
edited collection features contributions from scholars and
political journalists from the UK and America, to analyse aspects
of Presidential Image that shaped their perceived effectiveness as
America's leader, and to explore this complex, controversial, and
continuous element of modern presidential politics.
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