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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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New Directions in Public Opinion (Hardcover, 3rd edition)
Loot Price: R4,171
Discovery Miles 41 710
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New Directions in Public Opinion (Hardcover, 3rd edition)
Series: New Directions in American Politics
Expected to ship within 12 - 17 working days
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The 2016 elections called into question the accuracy of public
opinion polling while tapping into new streams of public opinion
more widely. The third edition of this well-established text
addresses these questions and adds new perspectives to its
authoritative line-up. The hallmark of this book is making
cutting-edge research accessible and understandable to students and
general readers. Here we see a variety of disciplinary approaches
to public opinion reflected including psychology, economics,
sociology, and biology in addition to political science. An
emphasis on race, gender, and new media puts the elections of 2016
into context and prepares students to look ahead to 2020 and
beyond. New to the third edition: * Includes 2016 election results
and their implications for public opinion polling going forward. *
Three new chapters have been added on racializing politics,
worldview politics, and the modern information environment. * New
authors include Shanto Iyengar, Michael Tesler, Vladimir E.
Medenica, Erin Cikanek, Danna Young, Jennifer Jerit, and Jake
Haselswerdt.
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