0
Your cart

Your cart is empty

Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising

Buy Now

The Marketing Revolution in Politics - What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing (Hardcover) Loot Price: R1,139
Discovery Miles 11 390
The Marketing Revolution in Politics - What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing...

The Marketing Revolution in Politics - What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing (Hardcover)

Bruce I. Newman

 (sign in to rate)
Loot Price R1,139 Discovery Miles 11 390 | Repayment Terms: R107 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes to effective branding, advertising, and relationship-building. The challenges facing a presidential campaign may be unique to the political arena, but the creative solutions are not. The Marketing Revolution in Politics shows how recent US presidential campaigns have adopted the latest marketing techniques and how organizations in the for-profit and non-profit sectors can benefit from their example. Distilling the marketing practices of successful political campaigns down into seven key lessons, Bruce I. Newman shows how organizations of any size can apply the same innovative, creative, and cost-effective marketing tactics as today's presidential hopefuls. A compelling study of marketing in the make-or-break world of American politics, this book should be a must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate. Winner of the 2016 International Book Award in the "Business: Marketing & Advertising" category.

General

Imprint: Rotman/Utp Publishing
Country of origin: Canada
Release date: 2016
First published: 2016
Authors: Bruce I. Newman
Dimensions: 236 x 160 x 22mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 224
ISBN-13: 978-1-4426-4799-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
Promotions
LSN: 1-4426-4799-X
Barcode: 9781442647992

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

An Introduction to Political…
Brian McNair Paperback R1,185 Discovery Miles 11 850
Using Technology, Building Democracy…
Jessica Baldwin-Philippi Hardcover R3,640 Discovery Miles 36 400
The Hybrid Media System - Politics and…
Andrew Chadwick Hardcover R3,360 Discovery Miles 33 600
Democracy's Fourth Wave? - Digital Media…
Philip N. Howard, Muzammil M. Hussain Hardcover R4,188 Discovery Miles 41 880
The Politics of Consolation - Memory and…
Christina Simko Hardcover R3,649 Discovery Miles 36 490
Expect Us - Online Communities and…
Jessica L. Beyer Hardcover R3,914 Discovery Miles 39 140
The Civic Organization and the Digital…
Chris Wells Hardcover R3,640 Discovery Miles 36 400
Taking Our Country Back - The Crafting…
Daniel Kreiss Hardcover R4,199 Discovery Miles 41 990
The Hybrid Media System - Politics and…
Andrew Chadwick Hardcover R3,921 Discovery Miles 39 210
The MoveOn Effect - The Unexpected…
David Karpf Hardcover R4,201 Discovery Miles 42 010
A Research Agenda for Political…
Bruce I. Newman, Todd P. Newman Hardcover R2,701 Discovery Miles 27 010
Tweeting to Power - The Social Media…
Jason Gainous, Kevin M. Wagner Hardcover R3,823 Discovery Miles 38 230

See more

Partners