Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders. Chapters contribute to clarifying the ontological and epistemological assumptions underlying brand co-creation, gaining deeper insights into the co-creation of intangible and tangible brand assets, as well as uncovering the ethical implications of brand co-creation. The impressive selection of contributors also foreshadow and critically reflect on possible future developments related to brand co-creation, and illustrate practical applications in the form of case studies. In an ever more interconnected business environment, this timely Research Handbook will be an ideal read for students studying courses related to branding, marketing, innovation and business ethics. It will also be welcomed by scholars conducting research in these fields, as well as practitioners and managers implementing co-creation strategies.

Dive into an unprecedented survey of millions of years of life on planet Earth. Dinosaurs and Prehistoric Life is a beautifully crafted encyclopedia of prehistoric species that the whole family can enjoy. Featuring an incredible mix of 3D reconstructions, extraordinary skeletons, and amazingly intricate fossils, it uses the latest scientific research to recreate a wealth of ancient species, from the earliest primitive life forms to great dinosaurs, early mammals, and even the first humans. This richly illustrated catalogue starts with the first Precambrian microbes and traces the evolution of life through mass extinctions and ice ages. As well as dinosaurs, it features extinct plants, invertebrates, amphibians, fish, birds, reptiles, and mammals, conjuring up a series of past worlds. The book also explores geological time and examines how fossils preserve the story of evolution. In the pages of this unique book of natural history, you'll find: - A detailed catalogue of over 500 animals, plants, fungi and microbes with illustrations and fact files unmatched by any other book on the market. - A tour of some of the most fascinating fossils and skeletons. - Clear CGI reconstructions give a new life to some of the oldest identified species, allowing you to visualise them as they would have existed on Earth. - Richly annotated artworks displaying geological processes including how Earth formed and how fossils are preserved in rock Combining stunning visuals and clear text, Dinosaurs and Prehistoric Life is not only packed with fascinating prehistoric facts and species, it's beautifully foiled cover will take pride of place on your coffee table! The ideal gift for dinosaur enthusiasts and naturalists of all ages that will be treasured for years to come.

Singers are faced with a unique challenge among musicians: they must express not just the music, but the lyrics too. To effectively communicate the meaning behind these words, singers must understand the many references embedded in the vast international repertoire of great art songs. They must deal with the meaning of the lyrics, frequently in a language not their own and of a culture unfamiliar to them.
From Zelter and Schubert to Rorem and Musto, Researching the Song serves as an invaluable guide for performers, teachers, and enthusiasts to the art song repertoire. Its more than 2,000 carefully researched entries supply information on most of the mythological, historical, geographical, and literary references contained in western art song. The authors explain the meaning of less familiar literary terms, figures, and authors referenced in song while placing songs in the context of larger literary sources. Readers will find entries dealing with art songs from the German, French, Italian, Russian, Spanish, South American, Greek, Finnish, Scandinavian, and both American and British English repertoires. Sources, narratives, and explanations of major song cycles are also given. Organized alphabetically, the lexicon includes brief biographies of poets, lists of composers who set each poet's work, bibliographic materials, and brief synopses of major works from which song texts were taken, including the plots of all Restoration theater works containing Purcell's vocal music.
The more performers know and understand the literary elements of a song, the richer their communication will be. Researching the Song is a vital aid for singers and teachers in interpreting art songs and buildingsong recital programs.

Knots is a handy guide to tying purposeful knots. If you need to handcuff a burglar, lasso a steer, escape from an asylum or tie a perfect bowtie, this is the guide for you. Fifty effective knots that can be used for a variety of purposes are highlighted. Knots is a great resource of portable information and is ideal for field use by both novices and experts. Made in the USA.www.waterfordpress.com