|
Books > Business & Economics > Finance & accounting > Finance > Investment & securities
|
Buy Now
The Investment Writing Handbook - How to Craft Effective Communications to Investors (Hardcover)
Loot Price: R1,441
Discovery Miles 14 410
|
|
|
The Investment Writing Handbook - How to Craft Effective Communications to Investors (Hardcover)
Expected to ship within 12 - 19 working days
|
The writing "bible" for financial professionals The Investment
Writing Handbook provides practical, accessible guidance for
crafting more effective investor communications. Written by an
award-winning writer, editor, and speechwriter, this book explains
the principles and conventions that help writing achieve its
purpose; whether you need to inform, educate, persuade, or
motivate, you'll become better-equipped to develop a broad range of
communications and literature for investor consumption. Examples
from real-world financial institutions illustrate expert execution,
while explanations and advice targeted specifically toward investor
relations gives you the help you need quickly. From white papers
and investment commentary to RFPs, product literature, and beyond,
this book is the financial writer's "bible" that you should keep
within arm's reach. Investment writing is one of the primary
influences on investors' attitudes. It educates, informs decisions,
shapes opinions, and drives behavior so shouldn't it be
expertly-crafted to achieve its intended goal? This book explains
the "tricks of the trade" to help you get your message across. *
Understand the principles of effective investor communication *
Master the conventions of informative and persuasive writing *
Examine well-written sample documents from real-world institutions
* Improve research papers, presentations, investor letters,
marketing literature, and more Virtually all firms with investors
as clients need to communicate to them regularly, but few financial
professionals receive formal training in investor communications.
When investors' opinions, attitudes, and actions determine the
health of your company, it is vitally important that these
communications not be left to chance. The Investment Writing
Handbook provides essential guidance and clear explanations to help
you transform your communication strategy, execution, and results.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
