There are more - and less - effective ways for businesses, NGOs and
governments to promote and encourage sustainable behaviour, and
some common pitfalls to avoid. Behaviour Change for Sustainability
offers a variety of techniques for creating a lasting shift to
pro-environmental behaviours, including: - the definitive guide to
building a sustainable behaviour campaign that works - engaging
employees and embedding sustainability into the culture of an
organisation - using gamification as part of a sustainability
strategy.
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