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Books > Business & Economics > Business & management > Business strategy

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Business to Business Marketing Management - A Global Perspective (Hardcover, 4th edition) Loot Price: R6,149

Discovery Miles 61 490

Repayment Terms: R576 pm x 12*

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Business to Business Marketing Management - A Global Perspective (Hardcover, 4th edition): Alan Zimmerman, Jim Blythe

Business to Business Marketing Management - A Global Perspective (Hardcover, 4th edition)

Alan Zimmerman, Jim Blythe

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Loot Price R6,149 Discovery Miles 61 490 | Repayment Terms: R576 pm x 12*

Expected to ship within 12 - 17 working days

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* Unlike the competing texts, this takes a truly global perspective, full of real-life case studies from a broad range of regions and organizations, which bring the in-depth theory to life * The new edition features new and updated case studies, new coverage of non-profit and government marketing, online marketing, ethics and corporate social responsibility * The text itself is structured around pedagogy designed to facilitate learning, including chapter review questions, case studies with follow-up questions, and a rich collection of diagrams and figures * Supplemented by extensive online resources

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	December 2021
First published:	2022
Authors:	Alan Zimmerman • Jim Blythe
Dimensions:	246 x 174mm (L x W)
Format:	Hardcover
Pages:	520
Edition:	4th edition
ISBN-13:	978-0-367-75792-2
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Promotions
LSN:	0-367-75792-3
Barcode:	9780367757922