Social and Behavioral Aspects of Pharmaceutical Care takes known
social and behavioral science principles and applies them to
pharmacy practice. This allows readers who are training to deliver
or already delivering pharmaceutical care to enhance their
communication, counseling, and patient education skills. While
working through this superb text, students and practitioners will
develop optimal skills as problemsolvers, therapeutic consultants,
patient educators, and counselors as they learn how to enhance
patient compliance, negate stigma, and help patients become more
comfortable with their medical situations. The instructor's manual
that comes with the text is filled with exercises that highlight
the most important aspects of each chapter and engages readers in
the content of each chapter. Readers who approach this text with a
real desire to better understand how behavior links to the
complexities of an individual's or social group's actions and deeds
will find it exhilarating reading as they gain a better
understanding of and appreciation for pharmaceutical care and its
behavioral underpinnings.Also, instead of offering only a few
definitive answers, Social and Behavioral Aspects of Pharmaceutical
Care contains extensive descriptions of phenomena known to be true
but which are all subject to change when new variables are
introduced. This helps readers become more aware of and comfortable
with the gray areas of pharmacy. Authors in Social and Behavioral
Aspects of Pharmaceutical Care take pieces of the complex web of
pharmaceutical care, describe known microcosmic components of such
care, and then relate the pieces back to the integrity of the web.
Readers will find that the behavior of the patient, the prescriber,
the systems that allow for these interactions, and, ultimately, the
outcomes of medication use are in fact, not as simple as they may
appear.Readers learn to deal with these complexities by improving
their interactive skills in these areas: compliance
placebosmedication stigma self-medicationhealth beliefs opinion
informationprofessionalism socializationnonmedical drug use public
healthillness behavior sick rolehow attitudes affect
behaviorsethics Using this text in pharmaceutical administration,
social pharmacy, and behavioral pharmacy courses better prepares
training pharmacists for contemporary and future roles that more
closely bind them to their patients and their prescribing
community. It offers an excellent, comprehensive overview of the
social-economic aspect of pharmaceutical care through its
theoretical models and practical examples that elaborate on the
pharmacist's role in identifying patients'non-compliant behavior
and in managing other drug-related problems.Undergraduate and
graduate pharmacy students; pharmacy school, drug company, and
health science center libraries; practicing retail and hospital
pharmacists; and national, state, and local pharmacy associations
will find Social and Behavioral Aspects of Pharmaceutical Care an
important addition to their reading material as it serves as a
valuable developmental tool for both students and practicing
professionals
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