"A most engaging commentator on public affairs television,
Professor Edelstein brings that same quality of mind to the
analysis of Total Propaganda". -- Barry Mitzman Director of Public
Affairs, KCTS (9), Seattle
"...offers internationalists who are caught up in the old
propagandas of war and conflict fresh approaches to new propagandas
in modern states". -- Robert L. Stevenson University of North
Carolina
"Political scientists and Asia specialists will appreciate the
creative approach to the analysis of propaganda with respect to
trade and politics". -- Alan P.L. Lieu California, Santa
Barbara
"Total Propaganda is for students and about them. My students
are excited about the concept of the new propaganda". -- Diana S.
Tillinghast San Jose State University
"The always inventive author provides a cornucopia of ideas and
insights about politics and communication as he deconstructs the
old propaganda paradigm and illuminates the new". -- David Paletz
Duke University
"The author's distinction between the old and the new
propagandas redirects us to old and new forms of media criticism
and old and new media effects". -- Steve Chaffee Stanford
University
"The conceptual distinction between the old and the new
propaganda gives us much to think about and is worthy of empirical
exploration". -- Lee B. Becker The Ohio State University
"A fresh, creative, and original look at politics, popular
culture, and propaganda. Important reading for the end of this
century and the beginning of the next". -- Chuck Whitney University
of Texas
"...pushes out the boundaries of the study of propaganda in the
popular culture in understandable, creative, and contemporary
ways". -- Garth JowettHouston University
It is widely recognized that the mass media provide us with
ample information which we use to construct some sense of the world
around us. It is not as widely recognized that consumers of media
messages are active in this constructive process, making meanings
that are sensible to them in particular life circumstances. The
media target a younger, more media savvy generation who are more
likely to be participants in the messages than members of any
previous generation. This participatory aspect of new media is
central to what the author defines as the new propaganda. Although
critical and cultural theories are often prohibitive for
undergraduate students, the author's formulation offers an
accessible way to discuss power and ideology in media texts.
Without using the critical discourse, he provides compelling
arguments that power and ideology are created and maintained
through the active participation of audience members.
The conceptualization of the old and propagandas helps move the
study of propaganda out of the realm of world politics into the
study of popular culture. The author views all of the participatory
functioning of the society as aspects of membership in a mots
embracing popular culture. This point of view recognizes that the
mass media are extremely important forces in the consumer's
construction of reality and that they are no longer exclusive
channels for disseminating the messages of the powerful elites.
Instead, the media -particularly the new media -- are accessible to
and used frequently by less powerful members of society --
children, ethnic minorities, and marginal members of society -- to
create realities that more satisfactorily fulfilltheir needs.
New Blurb Copy... Total Propaganda is a fresh answer to the
question of the inclusiveness of the popular culture. It
demonstrates how the values of popular music, media, politics,
debates over social issues, and international trade have become
everyday propaganda to which everyone relates in some way.
The author demonstrates that the most important distinction that
can be drawn between mass culture and popular culture is its text;
i.e., its propaganda. In a popular culture, everyone creates and
consumes propaganda, whereas in a mass culture, almost everyone
consumes but only a few create it. This book presents a new
language of propaganda that makes it possible to draw comparisons
between mass and popular cultures. The language is used to observe
shifts in propaganda across various social issues -- race,
religion, sexuality, gender, gun control, the environment, print
and broadcast media, new technologies, and politics. It also
examines fashion, advertising, sports, and lobbying. Total
Propaganda is not defined only quantitatively; it mirrors the
synergies that have come about in every social and political realm
and the energies that these synergies produce. As such, the sum of
total propaganda is greater than the sum of its parts.
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