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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Propaganda
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The Oxford Handbook of Propaganda Studies (Hardcover, New)
Loot Price: R4,980
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The Oxford Handbook of Propaganda Studies (Hardcover, New)
Series: Oxford Handbooks
Expected to ship within 12 - 19 working days
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Derived from the word "to propagate," the idea and practice of
propaganda concerns nothing less than the ways in which human
beings communicate, particularly with respect to the creation and
widespread dissemination of attitudes, images, and beliefs. Much
larger than its pejorative connotations suggest, propaganda can
more neutrally be understood as a central means of organizing and
shaping thought and perception, a practice that has been a
pervasive feature of the twentieth century and that touches on many
fields. It has been seen as both a positive and negative force,
although abuses under the Third Reich and during the Cold War have
caused the term to stand in, most recently, as a synonym for
untruth and brazen manipulation. Propaganda analysis of the 1950s
to 1989 too often took the form of empirical studies about the
efficacy of specific methods, with larger questions about the
purposes and patterns of mass persuasion remaining unanswered. In
the present moment where globalization and transnationality are
arguably as important as older nation forms, when media enjoy near
ubiquity throughout the globe, when various fundamentalisms are
ascendant, and when debates rage about neoliberalism, it is urgent
that we have an up-to-date resource that considers propaganda as a
force of culture writ large. The handbook will include twenty-two
essays by leading scholars from a variety of disciplines, divided
into three sections. In addition to dealing with the thorny
question of definition, the handbook will take up an expansive set
of assumptions and a full range of approaches that move propaganda
beyond political campaigns and warfare to examine a wide array of
cultural contexts and practices.
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