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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Propaganda

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The Oxford Handbook of Propaganda Studies (Hardcover, New) Loot Price: R4,784
Discovery Miles 47 840
The Oxford Handbook of Propaganda Studies (Hardcover, New): Jonathan Auerbach, Russ Castronovo

The Oxford Handbook of Propaganda Studies (Hardcover, New)

Jonathan Auerbach, Russ Castronovo

Series: Oxford Handbooks

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Loot Price R4,784 Discovery Miles 47 840 | Repayment Terms: R448 pm x 12*

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Derived from the word "to propagate," the idea and practice of propaganda concerns nothing less than the ways in which human beings communicate, particularly with respect to the creation and widespread dissemination of attitudes, images, and beliefs. Much larger than its pejorative connotations suggest, propaganda can more neutrally be understood as a central means of organizing and shaping thought and perception, a practice that has been a pervasive feature of the twentieth century and that touches on many fields. It has been seen as both a positive and negative force, although abuses under the Third Reich and during the Cold War have caused the term to stand in, most recently, as a synonym for untruth and brazen manipulation. Propaganda analysis of the 1950s to 1989 too often took the form of empirical studies about the efficacy of specific methods, with larger questions about the purposes and patterns of mass persuasion remaining unanswered. In the present moment where globalization and transnationality are arguably as important as older nation forms, when media enjoy near ubiquity throughout the globe, when various fundamentalisms are ascendant, and when debates rage about neoliberalism, it is urgent that we have an up-to-date resource that considers propaganda as a force of culture writ large. The handbook will include twenty-two essays by leading scholars from a variety of disciplines, divided into three sections. In addition to dealing with the thorny question of definition, the handbook will take up an expansive set of assumptions and a full range of approaches that move propaganda beyond political campaigns and warfare to examine a wide array of cultural contexts and practices.

General

Imprint: Oxford UniversityPress
Country of origin: United States
Series: Oxford Handbooks
Release date: 2014
First published: December 2013
Editors: Jonathan Auerbach (Professor of English) • Russ Castronovo (Dorothy Draheim Professor of English)
Dimensions: 251 x 175 x 32mm (L x W x T)
Format: Hardcover
Pages: 480
Edition: New
ISBN-13: 978-0-19-976441-9
Categories: Books > Language & Literature > Literature: history & criticism > Literary studies > From 1900
Books > Humanities > History > History of specific subjects > Social & cultural history
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Propaganda
Books > History > History of specific subjects > Social & cultural history
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LSN: 0-19-976441-7
Barcode: 9780199764419

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