A blueprint for reinventing the core of your business Value in the
next phase of the digital era will go to those companies that don't
just try digital but also scale it. Digital@Scale examines what it
takes for companies to break through the gravitational pull of
their legacy organizations and capture the full value of digital.
Digging into more than fifty detailed case studies and years of
McKinsey experience and data, the authors, along with a group of
expert contributors, show how companies can move beyond incremental
change to transform the business where the greatest value is
generated at its core. The authors provide practical insights into
the three pillars of digital transformations that successfully
scale: reinventing the business model, building out a business
architecture from the customer back into the organization, and
establishing an 'amoeba' IT and organizational foundation that
learns and evolves. This is the ideal guide for all leaders who
recognize the power and promise of a digital transformation.
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