Modern American Zen is in a deplorable state: Zen Masters are now
pseudo-celebrities; Dharma Transmission has been co-opted as a
branding technique; and worst of all, Zen has degenerated into a
lifestyle identity whose primary aim is no longer Buddhahood, but
rather the perpetuation of the Zen institution itself. Zen is more
interested in establishing orthodoxy and orthopraxy than it is in
helping people realize their Buddha Nature. Western Zen has become
just as consumer-driven and celebrity-obsessed as the rest of
American culture. And the worst part is that no one in the Zen
community even seems to notice. Or to care. Brand-Name Zen takes a
bold and daring look at the current decadence of modern Western
Zen. It poses very important questions regarding the entire Western
Zen institution, such as what is the true function of Dharma
Transmission? How has zazen become the signature Zen "pose"? How
have koans been appropriated as a means to establish and maintain
authoritarian power structures? Brand-Name Zen offers an invaluable
mirror for Western Zen to evaluate itself. It is a must read for
any serious Zen student.
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