Managing Digital Transformation - Understanding the Strategic Process (Paperback)

Unlike other books available on the market, this combines rigorous academic theory with practical insights, making it both suitable for students and practitioners at the intersection between digital transformation, marketing and strategy implementation; Provides insights from contributors from GE, Volvo, Adobe, Siemens, DHL, Thales and other companies known for their exceptional abilities to drive profits via digital transformation; Practical steps to drive profits via digital strategy implementation both internally as well as externally (via-a-vis customers).

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	May 2021
First published:	2021
Editors:	Andreas Hinterhuber • Tiziano Vescovi • Francesca Checchinato
Dimensions:	246 x 174 x 22mm (L x W x T)
Format:	Paperback
Pages:	296
ISBN-13:	978-0-367-44197-5
Categories:	Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	0-367-44197-7
Barcode:	9780367441975

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!