Leading Innovation - How can leaders improve companies ability to generate innovations? (Paperback)

Master's Thesis from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Mid Sweden University, 41 entries in the bibliography, language: English, comment: The thesis investigates the leaders' possibilities to improve the ability of innovation generation and hence it examines the leading of the innovation process in the starting phase. The theoretical considerations address this problem by depicting factors that leaders can positively influence to improve the innovation ability.The empirical case study investigates the realisation of a leader's possibilities in a highly innovative environment namely the wireless telecommunications industry., abstract: During the last decades the environment of most companies has become increasingly dynamic and competitive due to the globalisation and internationalisation of markets. The intense competition leads to reinforced campaigns to win customers with new, unique products or services defending or improving market positions. Consequently, based on the increased variety, customers' expectations are rising while the time to market as well as the duration ot the product life cycle are decreasing. Cum1997, p. 22] Jon2002, p. 24, p. 31] Yuk2002, p. 294] The increased velocity and complexity of global business competition demand innovative, flexible and responsive solutions to emerge. Companies, especially those competing on the global scale, have to consider innovations as a key goal, a powerful influence on organisational performance and a strategy which creates a sustainable competitive advantage against a growing number of new, efficient and focused competitors. Hal2003, p. 434] Mum2002, p. 705] "Innovation is the source of increasing value and differentiation in an evermore crowded and homogeneous marketplace Jon2002, p. 31]." Innovation is crucial in times of economic growth, remaining the source of increasing revenues and profitability, but more than ever in

General

Imprint:	Grin Verlag
Country of origin:	Germany
Release date:	October 2011
First published:	July 2013
Authors:	Andreas Mothes
Dimensions:	210 x 148 x 5mm (L x W x T)
Format:	Paperback - Trade
Pages:	84
ISBN-13:	978-3-656-03610-4
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Promotions
LSN:	3-656-03610-1
Barcode:	9783656036104

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