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Books > Social sciences > Psychology > Physiological & neuro-psychology
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Handbook of Color Psychology (Paperback)
Loot Price: R1,851
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Handbook of Color Psychology (Paperback)
Series: Cambridge Handbooks in Psychology
Expected to ship within 10 - 15 working days
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We perceive color everywhere and on everything that we encounter in
daily life. Color science has progressed to the point where a great
deal is known about the mechanics, evolution, and development of
color vision, but less is known about the relation between color
vision and psychology. However, color psychology is now a
burgeoning, exciting area and this Handbook provides comprehensive
coverage of emerging theory and research. Top scholars in the field
provide rigorous overviews of work on color categorization, color
symbolism and association, color preference, reciprocal relations
between color perception and psychological functioning, and
variations and deficiencies in color perception. The Handbook of
Color Psychology seeks to facilitate cross-fertilization among
researchers, both within and across disciplines and areas of
research, and is an essential resource for anyone interested in
color psychology in both theoretical and applied areas of study.
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