"The Mood of Information" explores advertising from the perspective
of information flows rather than the more familiar approach of
symbolic representation. At the heart of this book is an aspiration
to better understand contemporary and nascent forms of commercial
solicitation predicated on the commodification of experience and
subjectivity. In assessing novel forms of advertising that involve
tracking users' web browsing activity over a period of time, this
book seeks to grasp and explicate key trends within the media and
advertising industries along with the technocultural, legal,
regulatory and political environment online behavioural advertising
operates within.
Situated within contemporary scholarly debate and interest in
recursive media that involves intensification of discourses of
feedback, personalization, recommendation, co-production,
constructivism and the preempting of intent, this book represents a
departure from textual criticism of advertising to one based on
exposition of networked means of inferring preferences, desires and
orientations that reflect ways of being, or moods of information.
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