Welcome to Loot.co.za! Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search

Checkout
- Your Cart Price

Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Advertising

Buy Now

The Mood of Information - A Critique of Online Behavioural Advertising (Hardcover) Loot Price: R4,577

Discovery Miles 45 770

Repayment Terms: R429 pm x 12*

Add to cart

The Mood of Information - A Critique of Online Behavioural Advertising (Hardcover): Andrew McStay

The Mood of Information - A Critique of Online Behavioural Advertising (Hardcover)

Andrew McStay

(sign in to rate)

Loot Price R4,577 Discovery Miles 45 770 | Repayment Terms: R429 pm x 12*

Expected to ship within 12 - 19 working days

Description
Details
Customer Reviews

"The Mood of Information" explores advertising from the perspective of information flows rather than the more familiar approach of symbolic representation. At the heart of this book is an aspiration to better understand contemporary and nascent forms of commercial solicitation predicated on the commodification of experience and subjectivity. In assessing novel forms of advertising that involve tracking users' web browsing activity over a period of time, this book seeks to grasp and explicate key trends within the media and advertising industries along with the technocultural, legal, regulatory and political environment online behavioural advertising operates within.

Situated within contemporary scholarly debate and interest in recursive media that involves intensification of discourses of feedback, personalization, recommendation, co-production, constructivism and the preempting of intent, this book represents a departure from textual criticism of advertising to one based on exposition of networked means of inferring preferences, desires and orientations that reflect ways of being, or moods of information. >

General

Imprint:	Continuum Publishing Corporation
Country of origin:	United States
Release date:	April 2011
First published:	April 2011
Authors:	Andrew McStay
Dimensions:	229 x 152 x 18mm (L x W x T)
Format:	Hardcover
Pages:	200
ISBN-13:	978-1-4411-7614-1
Languages:	English
Subtitles:	English
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	1-4411-7614-4
Barcode:	9781441176141