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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry
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The Origins of the Film Star System - Persona, Publicity and Economics in Early Cinema (Hardcover)
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The Origins of the Film Star System - Persona, Publicity and Economics in Early Cinema (Hardcover)
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Drawing on a wide range of archival sources, Andrew Shail traces
the emergence of film stardom in Europe and North America in the
early 20th century. Modifying and supplementing Richard deCordova's
account of the birth of the US star system, Shail describes the
complex set of economic circumstances that led film studios and
actors to consent to the adoption of a star system. He then
explores the film industry's turn, from 1908, to making
character-based series films. He details how these characters both
prefigured and precipitated the star system, demonstrating that
series characters and the 'firmament' of film stars are
functionally equivalent, and shows how openly fictional characters
still provide the model for 'real' film stars.
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