0
Your cart

Your cart is empty

Books > Business & Economics > Industry & industrial studies

Buy Now

Technology Adoption in the Caribbean Tourism Industry - Analyzing Service Delivery in the Digital Age (Paperback, 1st ed. 2021) Loot Price: R3,679
Discovery Miles 36 790
Technology Adoption in the Caribbean Tourism Industry - Analyzing Service Delivery in the Digital Age (Paperback, 1st ed....

Technology Adoption in the Caribbean Tourism Industry - Analyzing Service Delivery in the Digital Age (Paperback, 1st ed. 2021)

Andrew Spencer

 (sign in to rate)
Loot Price R3,679 Discovery Miles 36 790 | Repayment Terms: R345 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and artificial intelligence, this text seeks to understand the role of strategy and resources in technology adoption. Further, the author assesses the role of factors both external (such as culture) and internal (such as leadership) in this strategic process. Economies in the Caribbean are reliant on tourism to bring prosperity to the region, and with the onset of the COVID-19 pandemic, the industry is being forced to transform the way it operates. With implications for those studying organizational behavior as well as strategic and tourism management, this study analyzes rapid change in this pivotal industry.

General

Imprint: Springer Nature Switzerland AG
Country of origin: Switzerland
Release date: November 2021
First published: 2021
Authors: Andrew Spencer
Dimensions: 210 x 148mm (L x W)
Format: Paperback
Pages: 236
Edition: 1st ed. 2021
ISBN-13: 978-3-03-061586-4
Categories: Books > Business & Economics > Industry & industrial studies > General
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Business & management > Business mathematics & systems > General
Promotions
LSN: 3-03-061586-3
Barcode: 9783030615864

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Sabotage - Eskom Under Siege
Kyle Cowan Paperback  (2)
R340 R314 Discovery Miles 3 140
Damaged Goods - The Rise and Fall of Sir…
Oliver Shah Paperback  (1)
R301 R275 Discovery Miles 2 750
The Enforcers - Inside Cape Town's…
Caryn Dolley Paperback  (1)
R295 R264 Discovery Miles 2 640
Power And Loss In South African…
Glenda Daniels Paperback R380 R351 Discovery Miles 3 510
Closing The Gap - The Fourth Industrial…
Tshilidzi Marwala Paperback R614 Discovery Miles 6 140
So, For The Record - Behind The…
Anton Harber Paperback R702 Discovery Miles 7 020
Black And White Bioscope - Making Movies…
Neil Parsons Hardcover R339 Discovery Miles 3 390
Brutal Legacy - A Memoir
Tracy Going Paperback  (4)
R444 Discovery Miles 4 440
Christo Wiese - Risiko en Rykdom
T J Strydom Paperback R385 R361 Discovery Miles 3 610
Across Boundaries - A Life In The Media…
Ton Vosloo Paperback R709 Discovery Miles 7 090
Broken Land
Daylin Paul Hardcover R420 R388 Discovery Miles 3 880
Beeld 50 - Om 'n Groot Storie Hard Te…
Erika de Beer Paperback R390 R348 Discovery Miles 3 480

See more

Partners