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Books > Business & Economics > Business & management
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The Oxford Handbook of Publishing (Paperback)
Loot Price: R1,725
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The Oxford Handbook of Publishing (Paperback)
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Publishing is one of the oldest and most influential businesses in
the world. It remains an essential creative and knowledge industry,
worth over $140 billion a year, which continues to shape our
education and culture. Two trends make this a particularly exciting
time. The first is the revolution in communications technology that
has transformed what it means to publish; far from resting on their
laurels and retreating into tradition, publishers are doing as they
always have - staying on the cutting edge. The second is the
growing body of academic work that studies publishing in its many
forms. Both mean that there has never been a more important time to
examine this essential practice and the current state of knowledge.
The Oxford Handbook of Publishing marks the coming of age of the
scholarship in publishing studies with a comprehensive exploration
of current research, featuring contributions from both industry
professionals and internationally renowned scholars on subjects
such as copyright, corporate social responsibility, globalizing
markets, and changing technology. This authoritative volume looks
at the relationship of the book publishing industry with other
media, and how intellectual property underpins what publishers do.
It outlines the complex and risky economics of the industry and
examines how marketing, publicity, and sales have become ever more
central aspects of business practice, while also exploring
different sectors in depth and giving full treatment to the
transformational and much discussed impact of digital publishing.
This Handbook is essential reading for anyone interested in
publishing, literature, and the business of media, entertainment,
culture, communication, and information.
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