Most leaders know that a winning, engaged culture is the key to
attracting top talent--and customers. Yet, it remains elusive "how"
exactly to create this ideal workplace --one where everyone from
the front lines to the board room knows the company's values and
feels comfortable and empowered to act on them.
Based on Ann Rhoades' years of experience with JetBlue,
Southwest, and other companies known for their trailblazing
corporate cultures, "Built on Values" reveals exactly "how" leaders
can create winning environments that allow their employees and
their companies to thrive. Companies that create or improve
values-based cultures can become higher performers, both in
customer and employee satisfaction and financial return, as proven
by Rhoades' work with JetBlue, Southwest Airlines, Disney, Loma
Linda University Hospitals, Doubletree Hotels, Juniper Networks,
and P.F. Chang's China Bistros.
"Built on Values" provides a clear blueprint for how to
accomplish culture change, showing: How to exceed the expectations
of employees and customersHow to develop a Values Blueprint
tailored to your organization's goals and put it into actionWhy
it's essential to hire, fire, and reward people based on values
alone, and How to establish a discipline for sustaining a
values-centric culture
"Built on Values" helps companies get on the pathway to
greatness by showing the exact steps for either curing an ailing
company culture or creating a new one from scratch.
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