The contributions to this volume capture the thrill of current work
on social influence, as well as providing a tutorial on the
scientific and technical aspects of this research. The volume
teaches the student to:
- Learn how to conduct lab, field and case research on social
influence through example by leading researchers
- Find out about the latest discoveries including the status of
research on social influence tactics, dissonance theory,
conformity, and resistance to influence
- Discover how seemingly complex issues such as power, rumors,
group and minority influence and norms can be investigated using
the scientific method
- Apply knowledge to current influence campaigns to find out what
works and what does not.
The Science of Social Influence is the perfect core or
complementary text for advanced undergraduate or graduate students
in courses such as Attitudes and Attitude Change, Communications,
Research Methods and, of course, Social Influence.
General
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