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Competition in Higher Education Branding and Marketing - National and Global Perspectives (Hardcover, 1st ed. 2018) Loot Price: R3,865

Discovery Miles 38 650

Repayment Terms: R362 pm x 12*

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Competition in Higher Education Branding and Marketing - National and Global Perspectives (Hardcover, 1st ed. 2018): Antigoni...

Competition in Higher Education Branding and Marketing - National and Global Perspectives (Hardcover, 1st ed. 2018)

Antigoni Papadimitriou

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Loot Price R3,865 Discovery Miles 38 650 | Repayment Terms: R362 pm x 12*

Expected to ship within 12 - 19 working days

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This volume provides a critical examination of branding and marketing in higher education from national, regional, and global perspectives. Contributors with expertise in higher education, sociology, comparative and international education, marketing, rankings, and educational philanthropy use novel theoretical frameworks and cases from Africa, Asia, Europe, Latin America, and the US to map the brandscape of higher education. Empirical cases and literature analysis show that brand building is becoming a deliberate goal for higher education. This book illustrates student-institution dynamics, as well as the critical role of policy and professionalization to support branding and marketing strategies in higher education in relation to equity.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Release date:	October 2017
First published:	2018
Editors:	Antigoni Papadimitriou
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	254
Edition:	1st ed. 2018
ISBN-13:	978-3-319-58526-0
Categories:	Books > Social sciences > Education > Higher & further education > General Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	3-319-58526-6
Barcode:	9783319585260