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Books > Business & Economics > Business & management > Business strategy
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The Network Economy - Strategy, Structure and Management (Paperback, New edition)
Loot Price: R1,206
Discovery Miles 12 060
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The Network Economy - Strategy, Structure and Management (Paperback, New edition)
Expected to ship within 12 - 17 working days
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With an ever increasing number of relationships between different
companies, overseeing a portfolio of strategic alliances has become
one of the most challenging tasks for managers. Indeed, the
network, rather than the individual firm, has become the most
relevant and effective form of organization in the economy. By
integrating the most recent academic literature with practical new
insights, this book develops a framework that will help both
managers and academics to understand the intricate workings of the
network economy. The author explores critical issues such as
network strategy, network structures, partner selection, network
management, and competition in and between networks. By studying
the fundamentals of the managerial process, he is able to create a
comprehensive and logical overview of successful management in the
network economy. He highlights the fact that companies now need to
manage whole networks, not just individual alliances, and that the
days when firms operated in isolation are over. He also provides a
unique and intriguing look at network tactics, demonstrating the
tricks and ploys firms use in a network scenario. Throughout the
book, interesting case studies are used to illustrate examples of
effective network management in leading companies such as Cisco,
Glaxo, Microsoft, Nokia and Toyota. This is the first volume to
translate theoretical ideas on network management into practical
guidelines. It will become an invaluable aid to business people at
all levels including CEOs, alliance and strategy managers, and
R&D managers. It will also be of immense value to academics
interested in networks, innovation management and organisation, and
policymakers involved with technology and anti-trust policy.
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