Improving University Reputation Through Academic Digital Branding (Hardcover)

As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university's brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.

General

Imprint:	Business Science Reference
Country of origin:	United States
Release date:	November 2020
Editors:	Ariana Daniela del Pino
Dimensions:	279 x 216mm (L x W)
Format:	Hardcover - Cloth over boards
Pages:	300
ISBN-13:	978-1-79984-930-8
Categories:	Books > Social sciences > Education > Higher & further education > General Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	1-79984-930-9
Barcode:	9781799849308

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