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Books > Arts & Architecture > Industrial / commercial art & design > Product design
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Idea Work - Lessons of the Extraordinary in Everyday Creativity (Paperback)
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Idea Work - Lessons of the Extraordinary in Everyday Creativity (Paperback)
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What does it take to find oil in an area where many have tried, but
failed? What does it take to design buildings that become
prize-winning cultural landmarks? And what can the best architects,
oil explorers, business lawyers, journalists, and business
developers within banking and trading analysis have in common? Idea
Work can provide the answers. This book builds on a four-year
research project and describes what extraordinary idea work looks
like in practice. The authors take you behind the scenes of some of
Norways leading companies and show how surprisingly similarly they
work when they are working creatively to develop and realise new
ideas. The book gives us, for example, a glimpse of how Snohetta
designed the Opera and the 9/11 memorial, and how explorers at
Statoil discovered the most oil of all oil companies in the world
in 2011. Narratives are presented on how prepping, sketches,
pin-ups, drama, wonder, and punk are important aspects of the
extraordinary. Examples are supported by theory, placing this book
at the forefront of international research. Idea Work will appeal
to practitioners as well as students. It recounts engaging stories
from actual production processes and combines new theoretical
perspectives with practical advice. It will also be of interest to
anyone working with development, particularly with developing new
ideas. From a professional standpoint, this book is an uncommon
contribution to describing and understanding creativity as
something collective and grounded in everyday activity.
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