|
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
|
Buy Now
Media Management and Digital Transformation (Paperback)
Loot Price: R1,395
Discovery Miles 13 950
|
|
|
Media Management and Digital Transformation (Paperback)
Expected to ship within 12 - 19 working days
|
Media Management and Digital Transformation provides novel and
empirically rich insights into the tensions, struggles and
innovations of news making and managing in media organizations.
From an empirically grounded perspective this book investigates how
the 'buzz' of new technology tends to prevent management from
seeing which changes are needed and indeed possible to make in the
newsroom. It presents ground-breaking research showing that
fostering ingenious, innovative solutions can be created from
within organizations by engaging and allowing employees to
recognize problems, reflect and experiment with new ways of
working, using technology as support for change. The research
presented arises from a four-year action research project in
collaboration with three small and medium-sized Norwegian
newspapers, in addition to ethnographic research in newsrooms and
on media organizations and phenomena in the USA and Europe. It
includes among other empirical examples of newsrooms transitioning
from a deadline-controlled workflow to an open-ended flowline
production, and provides new tools and methods for fostering
collaborative creativity and co-creative innovation practices. It
also looks into newsrooms' attempts to strengthen their audience
engagement, metrics performance and external collaborations with
technology providers, journalism education and action researchers.
With theoretical chapters, methodological insights and qualitative
case studies of contemporary practices, this book is essential
reading for students and practitioners involved with media
management globally.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
