Gender and Entrepreneurship - An Ethnographic Approach (Hardcover, New)

Entrepreneurship can be read as a cultural and economic phenomenon. In recent times, gender has become an increasing influence on entrepreneurship. This groundbreaking new study considers both gender and entrepreneurship as symbolic forms, looking at their diverse patterns and social representation. Presenting an ethnographic study of the gender structuring of entrepreneurship, the work a employs three strategies: A critical survey of gender studies which argues that entrepreneurship is a cultural model of masculinity that obstructs the expression of other models; 'Reflexive' ethnographic observation conducted in five small firms which describes how business cultures are 'gendered' and how gender is the product of a social practice; An analysis of how discursive and narrative practices in business cultures constitute gender and entrepreneurship. Gender and Entrepreneurship is essential reading for postgraduate students, researchers and academics with an interest in entrepreneurship, business and management, innovation economics and gender studies.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Studies in Management, Organizations and Society
Release date:	December 2004
First published:	2004
Authors:	Attila Bruni • Silvia Gherardi • Barbara Poggio
Dimensions:	234 x 156 x 18mm (L x W x T)
Format:	Hardcover
Pages:	240
Edition:	New
ISBN-13:	978-0-415-35228-4
Categories:	Books > Business & Economics > Business & management > General Books > Social sciences > Sociology, social studies > Anthropology > General
LSN:	0-415-35228-2
Barcode:	9780415352284

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