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Gender and Entrepreneurship - An Ethnographic Approach (Hardcover, New)
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Gender and Entrepreneurship - An Ethnographic Approach (Hardcover, New)
Series: Routledge Studies in Management, Organizations and Society
Expected to ship within 12 - 17 working days
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Entrepreneurship can be read as a cultural and economic phenomenon.
In recent times, gender has become an increasing influence on
entrepreneurship. This groundbreaking new study considers both
gender and entrepreneurship as symbolic forms, looking at their
diverse patterns and social representation. Presenting an
ethnographic study of the gender structuring of entrepreneurship,
the work a employs three strategies: A critical survey of gender
studies which argues that entrepreneurship is a cultural model of
masculinity that obstructs the expression of other models;
'Reflexive' ethnographic observation conducted in five small firms
which describes how business cultures are 'gendered' and how gender
is the product of a social practice; An analysis of how discursive
and narrative practices in business cultures constitute gender and
entrepreneurship. Gender and Entrepreneurship is essential reading
for postgraduate students, researchers and academics with an
interest in entrepreneurship, business and management, innovation
economics and gender studies.
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