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Internets, Intranets, and Extranets - New Waves in Channel Surfing (Paperback)
Loot Price: R1,092
Discovery Miles 10 920
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Internets, Intranets, and Extranets - New Waves in Channel Surfing (Paperback)
Expected to ship within 12 - 19 working days
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Get the most from your electronic marketing resources Internets,
Intranets, and Extranets: New Waves in Channel Surfing examines
cutting-edge research on the strategies and practices for managing
electronic channels of information distribution. The leading
experts working in Web-enabled marketing technologies address the
most pressing topics of channel management, presenting descriptive
and prescriptive insights into the complex network of virtual links
between people and places. This unique book looks at the death of
distance from a global perspective, offering critical commentary on
how to strengthen the connection between Web-linked buyers and
sellers. Internets, Intranets, and Extranets presents a framework
for working with e-business technologies that will help you develop
electronic distribution strategies to maximize channel
efficiency.The book addresses the signaling cues in marketing
channels, examining the issues that affect the systemic flow of
information, products, and services, including: the mediating role
of channel structure on channel performance the transaction costs
of cybermediaries the Internet's impact on independent sales agents
the effects of brand familiarity and Web site vividness the
analysis of electronic intermediaries in conventional distribution
channels and the organizational and environmental factors involved
in Internet-based marketing channels Internets, Intranets, and
Extranets: New Waves in Channel Surfing is an essential resource
for distribution managers, logisticians, and researchers interested
in cutting-edge principles and practices in electronic distribution
channels. The book is also an ideal supplement for academics
working in electronic commerce study.
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