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Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector

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Style & Statistics - The Art of Retail Analytics (Hardcover) Loot Price: R974
Discovery Miles 9 740
You Save: R193 (17%)
Style & Statistics - The Art of Retail Analytics (Hardcover): B Bullard

Style & Statistics - The Art of Retail Analytics (Hardcover)

B Bullard

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List price R1,167 Loot Price R974 Discovery Miles 9 740 | Repayment Terms: R91 pm x 12* You Save R193 (17%)

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A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management, marketing, and operations. The discussion covers current industry trends and emerging-standard processes, and illustrates how analytics is providing new solutions to perennial retail problems. You'll learn how to leverage the benefits of analytics to boost your personal career, and how to interpret data in a way that's useful to the average end business user or shopper. Key concepts are detailed in easy-to-understand language, and numerous examples highlight the growing importance of understanding analytics in the retail environment. The power of analytics has become apparent across industries, but it's left an especially indelible mark on retail. It's a complex topic, but you don't need to be a data scientist to take advantage of the opportunities it brings. This book shows you what you need to know, and how to put analytics to work with retail-specific applications. * Learn how analytics can help you be better at your job * Dig deeper into the customer's needs, wants, and dreams * Streamline merchandise management, pricing, marketing, and more * Find solutions for inefficiencies and inaccuracies As the retail customer evolves, so must the retail industry. The retail landscape not only includes in-store but also website, mobile site, mobile apps, and social media. With more and more competition emerging on all sides, retailers need to use every tool at their disposal to create value and gain a competitive advantage. Analytics offers a number of ways to make your company stand out, whether it's through improved operations, customer experience, or any of the other myriad factors that build a great place to shop. Style & Statistics provides an analytics primer with a practical bent, specifically for the retail industry.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: December 2016
First published: 2017
Authors: B Bullard
Dimensions: 229 x 152 x 13mm (L x W x T)
Format: Hardcover
Pages: 208
ISBN-13: 978-1-119-27031-7
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
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LSN: 1-119-27031-6
Barcode: 9781119270317

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