A non-technical guide to leveraging retail analytics for personal
and competitive advantage Style & Statistics is a real-world
guide to analytics in retail. Written specifically for the non-IT
crowd, this book explains analytics in an approachable,
understandable way, and provides examples of direct application to
retail merchandise management, marketing, and operations. The
discussion covers current industry trends and emerging-standard
processes, and illustrates how analytics is providing new solutions
to perennial retail problems. You'll learn how to leverage the
benefits of analytics to boost your personal career, and how to
interpret data in a way that's useful to the average end business
user or shopper. Key concepts are detailed in easy-to-understand
language, and numerous examples highlight the growing importance of
understanding analytics in the retail environment. The power of
analytics has become apparent across industries, but it's left an
especially indelible mark on retail. It's a complex topic, but you
don't need to be a data scientist to take advantage of the
opportunities it brings. This book shows you what you need to know,
and how to put analytics to work with retail-specific applications.
* Learn how analytics can help you be better at your job * Dig
deeper into the customer's needs, wants, and dreams * Streamline
merchandise management, pricing, marketing, and more * Find
solutions for inefficiencies and inaccuracies As the retail
customer evolves, so must the retail industry. The retail landscape
not only includes in-store but also website, mobile site, mobile
apps, and social media. With more and more competition emerging on
all sides, retailers need to use every tool at their disposal to
create value and gain a competitive advantage. Analytics offers a
number of ways to make your company stand out, whether it's through
improved operations, customer experience, or any of the other
myriad factors that build a great place to shop. Style &
Statistics provides an analytics primer with a practical bent,
specifically for the retail industry.
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