A Primer on Policy Communication in Kazakhstan (Hardcover, 1st ed. 2020)

This book is a timely publication to address the issue of the government's policy execution capabilities. The crux of policy execution is communication to win the hearts and minds of the people, particularly with regard to complex policies. The book is written as a work manual based on international policy communication best practices and principles, interwoven with case studies from Kazakhstan, applicable in other Central Asian countries as well. The book's wide range of topics cover media management in a technologically-savvy society, marketing of complexity, planning successful campaigns, soft power management given the country's aspirations for greater international standing, and forward-looking advice on crisis management and shareholder communication. This is a highly relevant book for the civil service, civic organisations, commercial entities, policy researchers, and international organisations working in or planning to work in Kazakhstan and other Central Asian countries.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Release date:	November 2019
First published:	2020
Authors:	Basskaran Nair • Saltanat Janenova • Balzhan Serikbayeva
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	137
Edition:	1st ed. 2020
ISBN-13:	978-981-15-0609-3
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Development studies Books > Social sciences > Politics & government > Public administration Books > Business & Economics > Industry & industrial studies > Civil service & public sector Promotions
LSN:	981-15-0609-4
Barcode:	9789811506093

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