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A Primer on Policy Communication in Kazakhstan (Hardcover, 1st ed. 2020)
Loot Price: R1,469
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A Primer on Policy Communication in Kazakhstan (Hardcover, 1st ed. 2020)
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This book is a timely publication to address the issue of the
government's policy execution capabilities. The crux of policy
execution is communication to win the hearts and minds of the
people, particularly with regard to complex policies. The book is
written as a work manual based on international policy
communication best practices and principles, interwoven with case
studies from Kazakhstan, applicable in other Central Asian
countries as well. The book's wide range of topics cover media
management in a technologically-savvy society, marketing of
complexity, planning successful campaigns, soft power management
given the country's aspirations for greater international standing,
and forward-looking advice on crisis management and shareholder
communication. This is a highly relevant book for the civil
service, civic organisations, commercial entities, policy
researchers, and international organisations working in or planning
to work in Kazakhstan and other Central Asian countries.
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